Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals. • Discussing common misconceptions about six-figure incomes• The impact of mindset and comparison on income goals• Strategies for effective seasona...
Marketing Reviews Part 2!We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes v...
Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing. Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!My instagram
Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy. By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand. We'll also discuss the return of marketing reviews for family photographers, offering a c...
For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.One-On-One Marketing MentorshipsMy Instagram
Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of rais...
It's rough out there - let's chat about it. ____Helpful Links:Website CourseMilky Way Course My Instagram
In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head...
Let's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes. Helpful Links:Marketing Mastermind: Starts May 7th!Need a website boost? Take the course.My Inst...
Yay for the 50th Episode! In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.Helpful LinksWebsite Course- On Sale for a Limited Time!My Instagram
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen. Tune in!Instagram
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!Grab the Spring Marketing Canva TemplateFind me on Instagram
Client acquisition, even during the quietest seasons, is possible!This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season.Marketing mastermind has two spots left!Mastermind LinkInstagram - Broadcast Channel is there for additional help &...
In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight. What a delightful client experience and a delightful marketing experience might surprise you!IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats rem...
In this episode, we chat about four marketing questions you all submitted on IG!1. Marketing in a tourist town2. Marketing more than one niche3. Taking emotion out of marketing4. Having time for it allWe'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost. Emotions and marketing are intertwined like the complex fibers...
Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients throu...
Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your strategi...
In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential.As we navigate through the waters of website marketing – think of it as the lighthouse for your online presence – you'll learn how my climb to the number two spot on Google isn't just about...
Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital showca...
Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion o...