Female Founder World

Another day, another female founder cancellation. Today Jasmine's unpacking the Matilda Djerf headlines we're all talking about. LINKS Download the Female Founder World app and join the group chat Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Alliet’s business: https://fazitbeauty.com/

Aliett Buttelman is on the Female Founder World podcast with Jasmine Garnsworthy! Aliett is the co-founder of Fazit Beauty, the company that created Taylor Swift’s viral glitter freckles (and tons of other incredibly innovative beauty and skincare products). They launched the first XL acne and nose pore patches in 2022.  Aliett talks about how they pivoted from not being able to raise VC money, their strategy behind entering retail, finding their new hero SKUs, and of course, how Taylor Swift supporting their business has changed everything. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Alliet’s business: https://fazitbeauty.com/

Samantha Coxe is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha is the founder and CEO of Flaus, the company making flossing cool and easy. After a painful and expensive trip to the dentist, Samantha started looking for an electric flosser to compliment her fave electric toothbrush. Nothing existed and she knew there was a huge gap in this market, so she created the world’s first electric flosser. Samantha was working as a lawyer, and for nearly two years she stayed working as a lawyer to fund Flaus. When they finally launched, Flaus did $1M in their first year, and have gone on to raise over $4M. It wasn't all that easy, though—Samantha has dealt with tons of faulty production runs, dealing with copycats, and even losing a co-founder.  In this episode she's spilling all the tea on the serious grind the electronic consumer hardware industry is, but she shares tons of resources that have helped her navigate the grind. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Samantha’s business: ​​https://goflaus.com/ Universal Favourite - Samantha's branding agency: https://universalfavourite.com.au/ Rainfactory - Samantha's crowdfunding agency: https://www.rainfactory.com/ Doris Dev NYC - Samantha'a product design agency: https://www.doris.dev/ Lunar Solar Group - Samantha's growth marketing agency: https://lunarsolargroup.com/ Crush - Samantha's Amazon agency: https://www.crushamazon.com/ KnoCommerce - Samantha's post-purchase survey tool: https://knocommerce.com/ 1-800-D2C - Samantha's email resource: https://www.1800d2c.com/

Pickle cofounder Julia O’Mara is on the Female Founder World podcast with Jasmine Garnsworthy! Julia is the co-founder and COO of Pickle, an app that’s essentially AirBnb for your closet, allowing you to rent out and borrow from peers. Julia and her cofounder met while working in investment management and were drawn to the idea of understanding purchasing decisions. They raised $250,000 from friends and family to start an app that was totally different to the Pickle we know today. The original idea didn't work and ran out of money. But Julia and her team identified the peer-to-peer clothing rental idea and, with no cash left, built a new app themselves. A little over a year later, they raised $8M for Pickle 2.0 and since then have been seeing 80% organic growth—wild! LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Julia’s business: https://www.shoponpickle.com/

Laura Henshaw is on the Female Founder World podcast with Jasmine Garnsworthy! Laura is the co-founder and CEO of KIC, a health and wellness app and lifestyle brand. After spending her college years modeling, she teamed up with her bestie Steph Claire Smith, who was also dealing with body image issues and disordered eating, to start a business. They launched an ebook on all things healthy eating and living and it was a major hit. From there they launched a subscription website. Now KIC has grown to a massive app, a media empire, and even an acquired grocery food business. In this episode, Laura talks about the reality of building a tech company as a non-technical founder, the unique way they’ve grown community,  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Laura’s business: https://kicapp.com/

Lisa Sahakian is on the Female Founder World podcast with Jasmine Garnsworthy! Lisa is the founder of one of the coolest jewelry brands around, Ian Charms. After designing jewelry first as a gift when she couldn’t find anything she liked, Lisa’s brand has become a fave of A-list celebs like Justin Bieber and Dua Lipa. In this convo Lisa shares how she started getting her pieces on celebs and the impact it’s made on her business, how she’s intentionally building her team and business to grow with her, and how she scored a free popup store in downtown Manhattan. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lisa’s business: https://iancharms.com/

Jasmine Garnsworthy is on the Female Founder World podcast today sharing exactly how team the Female Founder World team pulled off a 700+ person even in New York City last week!  LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Join a live Q&A with Jasmine in the Female Founder World group chat: https://bestie.femalefounderworld.com/products/communities/femalefounderworld/meetup/9186825d-02d1-4301-a48b-b563c2545d53  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp  Get the Female Founder World Resource Roundup newsletter: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com

Emily Whittaker is on the Female Founder World podcast with Jasmine Garnsworthy. Emily is the Executive VP of North America and Global Marketing at VistaPrint, Female Founder World's presenting sponsor this season! In this episode Emily chats about leading a large team, how she’s developed the leadership skills necessary to execute on a big vision, and learnings from the small businesses she’s supported over the 15 years at VistaPrint  LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Buy your ticket for Female Founder World 2024 Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp  Get the Female Founder World Resource Roundup newsletter: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com

Shana Davis, founder of Ponte Firm, is on the Female Founder World podcast with Jasmine Garnsworthy! Shana is the founder of Ponte Firm, the influencer agency that has managed to sign the most impressive lineup of creators. After starting her career at major fashion houses and publications like Tom Ford, WWD, and Vogue, Shana launched her own influencer agency. In five years she went from zero clients to managing hundreds of top influencers across her team. She started by managing micro-influencers, and now Ponte is known for finding the most promising up-and-coming talent before they blow up—and then sticking with them to guide their careers as they grow. In this conversation Shana shares a mini masterclass on influencer marketing and building a successful agency. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Shana's business: https://pontefirm.com/

Kristin Charbo, founder of Glonuts, is on the Female Founder World podcast with Jasmine Garnsworthy! Kristin is the founder of Glonuts, the healthy donut replacement that’s been a major hit at places like Erewhon, Alfred and Bristol Farms. After starting a mobile coffee cart business, Kristin and her partner (in life and business partner) realized their healthy donuts were the sellout item. They doubled-down on the donuts, and pretty immediately got picked up by Erewhon. Now, five years since launching the coffee cart, Krisin has seen a lot; from scaling her business right from her kitchen where they made, packed, and delivered hundreds of thousands of Glonuts, to now being launched nationwide and growing a community of brand fans. Kristin gives us all the tea on building a food brand from the ground up, how to work with distributors and co-manufacturers, how she’s raised money from all-star founder angel investors, and what’s next for Glonuts. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Kristin’s business: https://eatglonuts.com/

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Natalie from our content team is on the Female Founder World podcast with Jasmine Garnsworthy! Natalie Abatemarco's on our editorial and partnerships team at Female Founder World, but she's also an influencer. Maybe you've seen her on TikTok or Instagram? Natalie’s lifestyle content has allowed her to partner with brands big and small, from Joe and the Juice, to Revolve, to Alice Mushrooms and beyond. I ask Nat what makes influencers want to work with a brand, and how to make product gifting stand out. Listen to this before you gift your next creator! LINKS Get your tickets to Female Founder World NYC summit: https://www.femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Grab your ticket for Female Founder world Summit https://www.femalefounderworld.com/summit-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com UGC Creator List (Business Bestie subscribers only):  Natalie's favorite up-and-coming creators: https://www.instagram.com/ritamontezuma?igsh=MzhhYTVmYW9uNWV2 https://www.instagram.com/keziacook?igsh=MXkwOWlhNDZicnYxeg== https://www.instagram.com/abbycatlin?igsh=MW10eTA4cndmeTJobQ== https://www.instagram.com/laurenmailecrane?igsh=MW9hMmoyMjNlOXlubA== https://www.instagram.com/ladydianamay?igsh=NGZsZ2RwNjN1bjZl https://www.instagram.com/kellygracemae?igsh=OWFmcDZlZjVhbmUy https://www.instagram.com/taylorlmitchell?igsh=MTZ6amZ3YXZsaXVuYQ==  https://www.instagram.com/bridgetcampbell_?igsh=MTdjYXUzNG5vdnp6OQ== https://www.instagram.com/samanthascore?igsh=ZjR0NDk0bm54dGhl https://www.instagram.com/piperphillips/?hl=en https://www.instagram.com/rachelglovely?igsh=MTVoM2QwenVvcG8wbQ==  

Kristine Locker is on the Female Founder World podcast with Jasmine Garnsworthy! Kristine is the founder of Locker, the app and browser extension that have revolutionized online shopping. As a non-technical founder, Kristine has built a team, raised $3.5M, and gained hundreds of thousands of users for Locker.  Kristine bootstrapped to her first 10,000 users, and after hearing over 50 “no’s” raised her first $1M two years later. After continuing to build and getting tons of heartbreaking rejection, Kristine’s next funders came from the most surprising places.  In this episode Kristine talks about how she was able to handle a ton of rejection to raise money, the mindset of building a tech company as a non tech-founder, and how she’s built a kick-ass team. LINKS Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get your ticket for Female Founder World Summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Kristine’s business: https://www.wantlocker.com/

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Mary Gui is on the Female Founder World podcast with Jasmine Garnsworthy! Mary is the founder of Sock Candy, the fashion-forward socks that have been blowing up online. In her first year in biz Mary made $80,000 and by year three she hit $720,000. Sock Candy has been featured by the New York Times, collaborated with Katy Perry and is sold in stores like Urban Outfitters. In this episode Mary shares how she’s learned to run her own paid ads, how she’s bootstrapped her brand to nearly a million dollars in sales, and how she’s growing the brand today. LINKS Get tickets to our NYC Summit: femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get Mary's paid ads freelancer recommendation plus over 140 freelancer and agency recommendations (paid Business Bestie members only): https://bestie.femalefounderworld.com/products/supplier-contacts/categories/2152860858/posts/2167651170  Download 40 free partnership ideas: femalefounderworld.com/partnership-ideas Sign up for Retail Bootcamp: bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mary’s business: sockcandy.com

Female Founder World Summit Presented by VistaPrint is coming back to New York on November 2. This is our biggest and best event of the year and tickets just went on sale. You’ll hear talks from Rea Ann Silva (Beautyblender founder!), Lo Bosworth (Love Wellness), Melanie Masarin (Ghia), Katie Sturino (Megababe), Desiree Verdejo (Hyper Skin), Karen Danudjaja (Blume), Laura Henshaw (KIC), Cyndi Ramirez (Chillhouse), and more wildly inspiring speakers. We’ll have a DJ. A tequila bar. Dedicated spaces to connect on topics like retail and money—you might even meet a key buyer or your next investors. Plus, expect packed gift bags and the business bestie community you love. We’ve never held an event that didn’t sell out: you know what to do: https://www.femalefounderworld.com/summit-2024       

This is part two with Elavi founder Michelle Razavi! In this conversation Michelle shares the books, tools, and even music that’s helped her biz scale to become a #1 Amazon bestseller and Costco bestseller. LINKS & RECOMMENDATIONS Book: Traction by Gino Wickman Course: Admission by Common Thread Collective Apps: Notion, Slack, Canva Music: 528 Hertz Music Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Michelle’s business: https://elavi.co/

Elavi cofounder Michelle Razavi is on the Female Founder World podcast with Jasmine Garnsworthy! Michelle is the co-founder and CEO of Elavi, the high protein dessert and snack brand that's doing cool things in the food space. She got started on the business in 2020. Today, after discontinuing their main product to pursue a clear winner, Elavi is getting amazing traction at Costco and Amazon.Now they’re a bestseller at Costco and a #1 bestseller on Amazon! In this episode Michelle talks about having to make hard decisions like product cuts, how Elavi’s been crushing it in Costco and Amazon, and tips for a stellar rebrand. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Michelle's email tool: https://www.boomeranggmail.com/ Michelle's ad course: https://www.youradmission.co/ Check out Michelle’s business: https://elavi.co/

Ade Hassan MBE is on the Female Founder World podcast with Jasmine Garnsworthy! Ade is the founder of Nubian Skin. She had the need and saw the gap for lingerie that was a true nude for any skin tone, so she created it. Without fashion experience, Ade started working on her business which gained a ton of buzz. Before she had a product ready she ended up getting 20,000 people on a waitlist. Ade launched the brand 10 years ago, and in those 10 years has reached some once-in-a-lifetime milestones like dressing Beyonce on tour and being offered a place as a Member of the British Embassy by the queen for her work in fashion! In this episode Ade talks about the missteps Nubian made early on and what she would do differently now, what’s working in marketing right now and now Ade has grown and scaled her team. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ade’s business: https://www.nubianskin.com/

Here’s part two of Ashli Stockton’s conversation on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder of Sunday Forever. In this episode she shares the specific tools, mindsets and resources that have helped her build her biz intentionally. LINKS & RECOMMENDATIONS Books: Small Giants by Bo Burlingham Apps: Smile Rewards, Booster SEO Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/

Ashli Stockton is on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder and CEO of Sunday Forever. After growing her dream career as a creative executive at Victoria’s Secret Ashli realized she was burnt out and wanted to build a career on her own terms. She left her “dream job” and started Sunday Forever, the consumer brand making luxury candles, perfumes, handmade jewelry and gifts.  Now 8 years later, Ashli has built Sunday Forever intentionally slowly, even scaling down at certain points. In this conversation Ashli chats about why she’s said no to big box retail, including offers from Sephora, lessons from building the biz bigger than she wanted, and what life looks like building an intentionally small business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/ - use code FFW20 for 20% off

Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy! Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders.  Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since.  In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Deepa’s business: https://www.dagnedover.com