Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon!I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O'...
Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope... Do people even pay attention to captions these days? Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions. Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how busine...
Join Laura and Em in this episode as they demystify the concept of mystery shopping, a critical tool for managing brand reputation and understanding user experiences.Discover why mystery shopping is the role of marketing teams including to asses customer service, staff performance, and product knowledge to name just a few!Hear about the key components of a successful mystery shopping program, including clear objectives and detailed customer profiles, and how specific feedback can lead t...
Join us this week as we dive into National Work Experience Week on our podcast! Listen in as Laura sits down with Zach, who recently wrapped up an action-packed week at REAL Agency. From mastering our staging inventory database to designing his own virtual tour (check it out here: Zach’s Virtual Tour), Zach didn’t just show up, he shone!This episode goes beyond just Zach’s impressive stint; we’re shedding light on a challenge that hits home for many young people today: snagging that crucial w...
Dive into the latest episode of our podcast with Laura and Em, where we uncover the power and potential of behind-the-scenes (BTS) content for social media. This episode focuses on our work with a national property client, guiding you through the delicate legalities of featuring residents and customers in content, ensuring privacy and consent every step of the way.Hear about how we train client site teams to create compelling BTS content that adheres to legal standards and captures the authen...
Join Em, Tracey, Saj and myself, as we chat around the topic of "Inspire Inclusion" this International Women's Day. We're cutting through the fluff to talk about gender equality - where it starts, whose job it is to promote positive change, and why it really matters!From the classroom to the office, we question everything from 'who teaches us about equality', 'can we ditch the old "blue and pink" job labels?' to 'the increase in gender-specific networking groups'.Expect straight talk, opinion...
Dive into the art of photography with Laura and her guest Kenny, as they explore the blend of skill and creativity essential for property photography. As REAL Agency's seasoned photographer and videographer, Kenny shares insights on crafting the perfect brief and the magic of working without one.Discussions distinguish what makes exceptional photography and offers practical tips for clients to maximise their shoot days. From mastering lighting and composition to understanding when spontaneity...
Delve into the timeless art of customer experience in online and offline retail as Laura and Em chat through the evolution of user experience in retail marketing. This episode talks through the so-called "revolutionary" concept of customer experience, tracing its lineage up to the digital storefronts of today. Discussions demonstrate that the fundamentals of personalisation, engagement, and storytelling have been the bedrock of retail since its inception.To get in touch with the REAL tea...
Dive into the dynamic realm of property branding with Em and Laura, uncovering the transformative power of property branding.Unpack the necessity of strong brands for new build developments, estate agents, large-scale communities such as BTR, PBSA and Co-Living, and explore how group and regional development brands influence market presence. Delve into case studies including Skaus Haus, Bentier and The Paddock showcasing how they weave local heritage and sustainability into their identities.H...
Dive into the sustainable side of retail with Laura and Em as they discuss the innovative ways retail brands are making eco-friendly waves. Find out which well known high street brand is mastering the art of user-generated content (UGC) even without traditional social media! Hear about Lacoste’s clever campaign, IKEA's cleverly sustainable marketing and not forgetting their famous meatballs!Hear about the sustainable deodorant brand that's redefining product personalisation and the eco f...
Dive into the evolving world of place and destination marketing as Laura and Em bring you a peek into how places are captivating audiences in this digital era.Discover the impact of digital storytelling and social media in creating compelling narratives for destinations. Listen in and uncover how some social platforms can be an essential tool for community engagement and place branding - when used right.To get in touch with the REAL team, email us at hello@thisisreal.agencyWant to keep up to ...
Explore modern property marketing trends as Laura and Em dive into how technology and lifestyle shifts are reshaping real estate!Listen in as they discuss the rise of VR and virtual experiences, from immersive virtual tours to AR/VR innovations, transforming how properties are showcased.Hear how remote working trends are impacting the property market and how property marketing is evolving as buyer and renter preferences change.And finally, delve into the growing demand for green buildings and...
Dive into the future of retail as Laura and Em unpack the latest developments shaping retail marketing.Discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability's role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024!This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing and ...
Welcome to Season 2! Kicking off with '2023 trendspotting' we're thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month's key marketing trends.Season 2 kicks off with a captivating conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year.In this intro episode, we also start to dive into:The evolution of influencer marketing, and the shift towards concise, impactf...
To get in touch with the REAL team, email us at hello@thisisreal.agencyWant to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X
In a world without fried chicken, there’s only one way to apologise… a humorous social media post that reaches 796 million people, obviously.In this episode, we discuss reactive marketing and how it differs from proactive marketing, with viral examples from the brands that do it best!Find out the benefits of incorporating reactive marketing into your content plan, whilst making sure not to hop onto the bandwagon too late!Check out some of the campaigns we mentioned in this episode:Aldi x Love...
Its been almost a year since we predicted the decline of influencer marketing (read our original thoughts here) but we're back talking about our prediction happening and in action! In this episode, we explore the origins of influencer marketing and how it has evolved from celebrity to friendfluencer! Check out the latest Tinsley Takeover when they attended the youth marketing strategy conference recently and let us know on our socials how you feel about being sold to on every digital corner #...
In the first-ever 'Tinsley Takeover', join us as we regale the realities of getting the 'slow' train and why it's a great opportunity to escape in a new podcast! Plus, we discuss; The best ways to build a podcast following from scratchOur thoughts on the immersive Dolby Atmos experienceHow women are subconsciously stereotyping themselves through podcastsPLUS... How to properly pronounce 'gyros'!Check out the Tinsley Takeover and let us know on our socials, does the sound of a 'chip bath'...
Is your TikTok time low, average or high? Are you a creator or perhaps a consumer? (Or Both?)Join us as we talk all things TikTok, including secret creators with straight to draft creations, brilliant brands who do TikTok well plus TikTok consumer shopping trends! Find out social media insights including the popularity of TikTok (we might surprise you!) and how different people use the platform (are you doing it 'right'?) #ThisIsRealTo get in touch with the REAL team, email us at hello@thisis...
Join hosts Mia and Amy as they chat about all things tone of voice, including:👉🏻 Memes - do they have a place in brand TOV?👉🏻 Generational divide impact on brand TOVTo get in touch with the REAL team, email us at hello@thisisreal.agencyWant to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency TwitterTo get in touch with the REAL team, email us at hello@thisisreal.agencyWant to keep up to date with all things REAL? Follow us here:REAL Age...