In a world without fried chicken, there’s only one way to apologise… a humorous social media post that reaches 796 million people, obviously.

In this episode, we discuss reactive marketing and how it differs from proactive marketing, with viral examples from the brands that do it best!

Find out the benefits of incorporating reactive marketing into your content plan, whilst making sure not to hop onto the bandwagon too late!

Check out some of the campaigns we mentioned in this episode:

Aldi x Love Island Tweet

Aldi x Microsoft Tweet

KFC  Certifried Chicken Lover

KFC’s FCK Campaign

The #SainsBey Discussion

Innocent Drink’s take on Coleen V Rebekah

Bic’s IWD Fail

 To get in touch with the REAL team, email us at hello@thisisreal.agency

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To get in touch with the REAL team, email us at hello@thisisreal.agency

Want to keep up to date with all things REAL? Follow us here:

REAL Agency Instagram
REAL Agency LinkedIn
REAL Agency X