Dive into the future of retail as Laura and Em unpack the latest developments shaping retail marketing.

Discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability's role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024!

This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing and Laura and Em discuss what this means for smaller high street businesses. 

Whether you're a marketer, a retail business owner, or simply curious, part 1 of this episode offers a quick, engaging rundown of what's next in the world of retail marketing!

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