DiscoverGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs
Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Author: Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants

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<html> Stop waiting for momentum, start creating it!
Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority.

This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode."

If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you!

Want my free 30-Days of Authority Building Action Plan? </html>

223 Episodes
Episode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly. To dive into this fascinating personality profile, I’m chatting with Melody Wilding. Melody has coined the term ‘sensitive striver’ and in this conversation, we talk about what it means to run a business with this personality and what you can do to best manage your energy when the world feels overwhelming.  In This Episode You’ll Learn:What it means to be a ‘sensitive striver’ How to manage your energy when running a businessThe surprising science behind empathyWhy ‘good girl’ conditioning leads to a major mindset trap Melody’s repurposing trick for saving energyHow to cultivate your intuition muscleFavorite Quotes“Your empathy is your greatest strength in your business. But if it's unmanaged or unprotected, there can really quickly become a lack of both internal and external boundaries around it.”“If you're not using your time wisely, you're not moving your business ahead. Even during those low-energy days, it’s not beating yourself up, not kind of chucking the whole day away, just because you don't feel great. Making small, incremental progress on things is really crucial to your own well-being.”“We want to check all the boxes and do everything right. Because of that conditioning, we have this all-or-nothing mentality, that there is one right way to do business and we need to figure it out.”  More About Melody:  Melody Wilding, LMSW is an executive coach for smart, sensitive high-achievers and author of Trust Yourself: Stop Overthinking and Channel Your Emotions for Sucess at Work. Recently named one of Business Insider’s Most Innovative Coaches for her groundbreaking work on “Sensitive Strivers”, her clients include CEOs, C-level executives, and managers at top Fortune 500 companies such as Google, HP, Facebook, Netflix, Twitter, IBM, Citibank, JP Morgan, and others. Melody has been featured on The New York Times, The Oprah Magazine, NBC News, and spoken at Stanford University, Walmart, Adweek, Burberry, and more. She’s here to help you break free from self-doubt and imposter syndrome so you can use your sensitivity as the superpower that it is. Melody is a licensed social worker with a Masters's degree from Columbia University and a former researcher at Rutgers University. She is a professor of Human Behavior at Hunter College and is a contributor to Harvard Business Review, Fast Company, Forbes, and Business Insider. Find Melody:WebsiteFacebook
Episode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun. Listen now to find out what it takes to really hit your income goals and the simplified financial steps you can take to get there.In This Episode You’ll Learn:How managing your business finances can actually be funWhat a new business model means for your financial plan Why making seven figures doesn’t look like what you’d expectThe hidden costs behind launching and running a programWhy cash flow management can make or break your businessFavorite Quotes“If you could manage your money to make yourself a lot more money, how can that not be fun?  Let's be a little excited because this is about your money.”“I always get people to set a minimum salary for themselves so that they can live and meet their personal finance expectations. In the good times, you're putting that cash in a reserve. So it'll be there for the bad times, and I'll help you through the harder times when you're pivoting or even if you want to take a summer off. Whatever the case may be, you've got that cash in the company so it can carry you through.”“It's really important to keep your suppliers happy. Whether your supplier is your phone bill, internet, or you're a product-based business, and you're relying on your suppliers to deliver. It's all about having really good, well managed relationships in business. Cash management is a huge part of it.”Discussed on the Show5-Step Biz Finance RoadmapMore About Melissa:  Melissa Houston is a CPA and a Business Finance Coach who has over 20 years of experience helping entrepreneurs with their business finances. Melissa teaches her signature CFO Money Method signature framework through group programs.Melissa is a regular contributor at and is the host of the Think Like a CFO podcast.Find Melissa:LinkedInFacebookTwitterInstagramPinterest
Episode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business. I could jam about social media with Andréa all day, but instead we got to the nitty-gritty of what you really want to know. How is social media changing? What’s the best way for us to show up? How often does it make sense to talk about the social issues we really care about? Find out all these social media insights and more in this jam-packed episode! In This Episode You’ll Learn: How to show up on social media in a way that fits your businessThe key content piece to understanding engagement Helpful habits to create shareable content every weekWhy you don’t have to stress out about Instagram ReelsHow often you might talk about current events and social issues What Andréa does to set healthy social media boundaries Favorite Quotes"The challenge with social media is that it is so public, we can see what everyone else is doing. As business owners, we start comparing ourselves to other people like, ‘Oh, I should be on Tik Tok now,’ or ‘I should start a clubhouse room,’ or ‘I should create a YouTube series.’” “At the end of the day, the content that goes ‘viral’ or the content that does the best is the content where people go, ‘Oh, I have to share this with my bestie,’ or ‘I have to share this with somebody!’” “There are so many opportunities to just keep doing what you're doing without having to point or dance on Instagram Reels.”Discussed on the About Andréa: Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.Find Andréa:WebsiteYoutubeLinkedIn InstagramFacebook Twitter The post Increasing Your Social Media Engagement (without the overwhelm) with Andréa Jones appeared first on Jaclyn Mellone || Go-To Gal Podcast.
Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.In This Episode You’ll Learn:Why you should consider a daily rate business model - especially if you’re sick of projects that take months and months to completeHow Sarah settled on pricing for her day rate without promising a deliverableWhat happens as you shift and rebrand your business modelHow your team might change as your business model changes Favorite Quotes“I can't guarantee we're going to get a website done in a day. But I can guarantee you that I'm going to give you my best effort, and I'm going to get as much done as we can get done. This business model just kind of evolved into not promising a set of deliverables but promising my time.”“Before, I always had stuff to do. Whereas now, when you look at my calendar, it's pretty empty. I use this white space time for thinking ahead and projecting where we’re going to be next year.” “I just have all the ideas and all these things that I want to do. Having somebody on my team who's really good at getting everything systematized and organized on your back end is what's helped me keep moving forward.” Discussed on the Showdayratemagic.comMore About Sarah:  Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less, and make more with a streamlined “day rate” business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.On a more personal note… Sarah is an upstate NY transplant who has called Charlotte, NC home for over 20 years. An outdoorsy 'boy-mom' through and through, she enjoys non-working hours with her husband, their four sons, two dogs, and their backyard flock of chickens. Aside from her family, there's nothing Sarah enjoys more than long summer days, crisp mornings in the mountains, live outdoor music, and hiking with friends. Sarah is grateful for a business that gives her the freedom to enjoy them all.Find Sarah:WebsiteFacebookInstagram
Episode #168. Is your freebie lost among others in a full inbox? Are you still working on a freebie strategy that will actually work? Glenn Allen is here with a ‘Golden Lead Magnet’ strategy to take your freebie from lost to loved. In this episode, we talk about getting traffic and turning that traffic into profit with freebie strategies that work. Listen now and you’ll find out how to put your opt-in on the map of memorable freebies. there.In This Episode You’ll Learn:How to approach building your audience with borrowed trafficThe freebie strategy of aligning content with the topics you’re pitchingWhy you want to open up next level problems for your audienceHow the ‘golden lead magnet’ process will inject engagement into your opt-inThe trick to reworking your current freebies into this show stopping strategyFavorite Quotes“What gets people is you. You’re the personality. That’s your business. Then it makes perfect sense to show that brilliance and get people to see what it's like to learn from you and hear your expertise.”“Getting your name out there is one thing and having a bunch of followers on Instagram is another, but those things don't necessarily equate to having a business.”“Creators and thought leaders need people and content. You need audiences. So they're going to promote you and you're going to promote them. It's very mutually beneficial.”Discussed on the About Glenn:  Glenn Allen is “The Go-To CMO of Digital Course Launches.” As a multi-instrumental musician-turned marketing and business consultant, Glenn coaches online entrepreneurs to scale from five to six-figure businesses and beyond by helping them turn their expertise into digital courses and membership sites. He's the host of the Glenn Allen Show, a YouTube video series about digital marketing, and a podcast on entrepreneurialism called “Unstuck & Unstoppable.” He also works as an unpaid volunteer chef, housekeeper, and chauffeur for three small children who refer to him lovingly as “Dad.”Find Glenn:FacebookInstagram
Episode #167. It’s time for a media mindset pep talk to get you in the right state of mind for publicity and visibility. For me, getting to that next level always comes back to this: you can have the right strategy in place, but if your mindset isn’t aligned with that, you’ll miss opportunities right in front of you. In this episode, I’m sharing mindset strategies I’ve used many times. In fact, I’m sharing one of my favorite exercises to bring students through. And this time, we’re doing it with a big focus on visibility and media. Ready to open your eyes to all the big opportunities out there for your business? Listen now! In This Episode You’ll Learn:The sneaky way your goals might be keeping you from even bigger opportunitiesHow to overcome fears of failure and rejection with one simple exerciseMy favorite mindset strategies to get in the right state of mind for successSmall habits to put yourself in a goal-getting mindset  Favorite Quotes“I wouldn’t have seen it as the opportunity it was if I wasn’t already in a state of mind of, ‘Well, yeah. Of course that’s possible for me.’”“When you start thinking bigger, all of a sudden sending one pitch doesn’t sound all that scary.”“Whenever you’re ready to take a big leap, I find that your beliefs, your thoughts and your feelings are the main three things that you need to uplevel to be able to implement that strategy.”Discussed on the Show
Episode #166.  What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’ve made to open myself up to bigger and better publicity opportunities and how you can get started no matter where you’re at! In This Episode You’ll Learn:Why your definition of publicity will spark a big lightbulb momentWhat to do if you feel like you don’t have any ‘sensational stories’ for mediaThey key to thinking about indirect media opportunities How off-topic publicity can actually increase your authority Why media features boost your website if not your businessFavorite Quotes“I'm so grateful for the mentors in my life who showed me that by being more ordinary, I was actually more relatable.”“There are things you can do to start opening up those doors that maybe you feel like someone else has to open for you. But when you start to really think about your own visibility, that’s something you have control over.”“Take this idea that media is something that just happens and start to realize, ‘Oh wait, this is something I can go after intentionally and that doesn't make me a bad person for wanting it.’”Discussed on the
Episode #165. Have you ever met someone who’s stepped into this crazy online business world and landed these amazing opportunities in no time? I have been absolutely blown away by Melissa Houston and all that she’s done with her business and brand in just a year. In this conversation, you’ll learn how Selena Soo and her program, Impacting Millions, sparked a huge publicity transformation in Melissa and the big perspective shifts that helped her get her own column in Forbes. Listen now to find out how to get a big piece of this publicity pie for yourself. In This Episode You’ll Learn:What it took to get Melissa out of her comfort zone and into publicity The perspective shift that will help you get over the rejection of ‘no’How Melissa became a regular contributor for Entrepreneur in just monthsThe simple steps Melissa took to get her own column in ForbesWhy publicity might be the key to keep your business goingFavorite Quotes“You can't change who you are, but you can put that aside for certain things. For introverts, it takes a lot more energy to put forth our extroverted side. I've definitely learned how to do that, put myself out there, ask for opportunities and not fear getting rejected.”“You’ve got to release things. Release the stress of perfection, release the stress of being visible, release all that and good things come.”“It's hard starting a business, and I didn't realize how hard it was going to be. It was those publicity wins that kept me going.”Discussed on the About Melissa:  Melissa Houston is a CPA and a Business Finance Coach who has over 20 years of experience helping entrepreneurs with their business finances. Melissa teaches her signature CFO Money Method signature framework through group programs.Melissa is a regular contributor at and is the host of the Think Like a CFO podcast.Find Melissa:LinkedInFacebookTwitterInstagramPinterest
Episode #164.  Let’s dive into podcast guesting! This episode comes from a special IGTV recording with me and my friend and personal branding expert extraordinaire Phil Pallen. In this conversation, we get into the exciting areas of podcasts and podcast guesting. From how podcast guesting is a super efficient use of your time to perfecting podcast pitches, you’ll learn it all in this episode. In This Episode You’ll Learn:Why podcasting isn’t ‘just another’ to-do for your businessHow being on a podcast can actually save you time creating contentWhere to start with pitching yourself for other podcasts - even if you’re busy!What kind of podcast pitches win attention and how to perfect yoursAnd more podcast guesting Q&A!Favorite Quotes“A podcast can be the domino for all of your goals. Because it's not just content, right? It's an authority platform, so it feels more significant.” “I want you to think of podcasts as stages. If you were asked to speak in an event with 50 of your ideal clients or customers, that's a good opportunity. Now you have an opportunity to do that from your home.” “What better way to see what people are actually interested in around your area of expertise if you’re trying to refine your messaging. Because podcast hosts will ask you questions around your area of expertise. Every time I do an interview, I'm like, ‘Oh, I wouldn't have thought about that.’”Discussed on the Show
Episode #163. It’s time to talk all things media and publicity! I’m thrilled to have Selena Soo on the podcast for a second time and in this episode, we’re diving deep into another direction. Namely, how media helps us develop deep relationships with our audience. From when to jump into media to the unexpected opportunities you’ll find once you put yourself out there, Selena shares tons of fascinating insights on taking your publicity and your business to the next level. In This Episode You’ll Learn:How earning publicity can be a collaborative processWhy Oprah doesn’t want you to wait to start getting mediaThe hidden benefits of media that open up huge opportunitiesHow and why to share your vulnerable story with the worldFavorite Quotes“It's one thing for you to tell everyone, ‘Hey, I'm the best at what I do.’ But if you're the only person saying it, you're not going to be the go-to gal, right? You need other people be like, ‘Oh my gosh, she's the one to go to.’”“The first things that will come up when someone Googles you will be your website and your social media profiles. Immediately after that, it's your publicity.” “Your media doesn't disappear. People can continually find it and you can use those media logos for the lifetime of your business.”Discussed on the ShowPrevious Go-to Gal Interview with Selena SooI was in an emotionally abusive relationship, even as a smart and successful About Selena:  Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico.Find  Selena:Website Facebook
Episode #162. If you don’t want to be sleazy, ‘salesy’, and slimy with your marketing, what is the alternative? In this episode of the Go-to Gal podcast, we’re talking about talking to your customers. Sara Frandina is a conversion copywriter and she joins us today to share her research-oriented approach to writing sales copy with your customers in mind. Listen to learn Sara’s smart approach to copywriting and how you can do it yourself (with or without outside help!). In This Episode You’ll Learn:The one thing you need to do to avoid sleazy bro marketing tacticsWhy you don’t have to create fake scarcity and fake urgency Everything Sara does before writing copy that makes all the magic happenThe curse of the expert and why you need to talk differently to your audience Why the voice of the customer research is everything when it comes to copyWhat this looks like implemented in a real business! Favorite Quotes“I never ever encourage people to use things like false urgency or false scarcity, even though they do work. What we want to learn is where hesitations actually lie and what's going to best address them.” “You're always dropping breadcrumbs, right? Whether you have a very direct call to action or you are mentioning something for the sake of mentioning it, people need to hear it 15 times before they will actually take action.”“We always want to learn where our people are starting from. We're usually not in the business of selling people on the idea that they have a problem. We usually meet people at the problem.” Discussed on the Show About Sara:  Sara Frandina is a conversion copywriter with an insatiable appetite for learning, reading, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication. She's worked with more than 100 clients, from course creators to membership hosts to service providers, and more, since she started in 2013.When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Find Sara:Website FacebookInstagramTwitter
Episode #161. Do you ever look at the competitors in your space and think, “HOWWWWW?” How is she charging that? How is she on all these podcasts? How is she on TV?! Well, there’s a little misconception there that might be holding you back.Tune into this episode now and we’ll uncover the false belief that’s clouding your mindset.In This Episode You’ll Learn:The missing link in your marketing that separates you from ‘her’What makes the difference when it comes to raising rates and landing opportunitiesWhy you can be an expert but not achieve the success of other expertsMy step-by-step strategy to overcome this limiting belief!
Episode #160.  Are you ready to get brands to pay you and pay you more than ever before? Or maybe you’re on the other side of things and want to work with creators to promote your offers. While talking to Agnes Kozera about both sides of this equation, I realized you could actually be both an influencer and a brand working with influencers. There are so many opportunities out there! Listen now to learn how to get attention from brands regardless of your download count, how to monetize as a podcaster and what creators really want from the brands they work with.In This Episode You’ll Learn:How Agnes has changed the way creators (and podcasters!) monetizeKeys to getting attention from sponsors even if you don’t have big numbersWhy you might consider getting paid to interview a sponsor on your podcast Who creators want to work with and how you can be a brand they’ll supportWhat trends Agnes predicts we’ll see in podcasting in the upcoming yearsFavorite Quotes“All sizes of creators and podcasters and youtubers can convert for your brand. You shouldn't put all your eggs in one basket and go for the most popular star.”“Podcasting takes authenticity to another level because there's that conversational storytelling aspect."“Podcasting is going to infiltrate a lot of other mediums because audio is already so powerful. When you combine it with these other mediums, whether it's for promotion or driving more listenership to your audio content, it's very special.”More About Agnes:  Agnes Kozera is the co-founder of Podcorn, the self-service marketplace connecting podcasters with advertisers for native sponsorships. Podcorn gives podcasters the creative control to monetize their content with the right brands and enables advertisers to collaborate on organic ads that resonate with listeners, driving business results. Prior to Podcorn, Agnes was a product manager at Google, which in 2016 had acquired FameBit, the company she’d co-founded that became Google’s branded content arm. FameBit was the leading marketplace where brands and YouTube stars collaborated for branded content—it was one of the fastest-growing startups, working with top brands such as Adidas, L'Oreal, Marvel, Office Depot and Dollar Shave Club. Agnes’ first entrepreneurial endeavor was SeasonsBox, a subscription-based service that sent members eco-friendly products each month. Agnes received her B.A. and M.A. from York University. She is based in Los Angeles, CA.Find Agnes:FacebookTwitterWebsite
Episode #159.  How do you plan for your business after a year that took all our plans and threw them in the trash? Robin Walker helps female business owners find focus and strategy to create a distraction-free action plan to reach their big, audacious goals. I confess, as soon as I heard this, I was ready to learn all of Robin’s secrets. Hit play on this episode and you’ll find out how to accomplish your goal even if you have to take a different path and the implementable strategies Robin teaches to break goals down into simple, achievable steps.In This Episode You’ll Learn:How to reach your goals despite unexpected roadblocks (Hello, 2020!)Why you need to be ultra specific with your end goalHow to break down goals in order to avoid overwhelm What it looks like to get accountability in your businessThe key to creating tasks you can actually get doneFavorite Quotes“If you plan your whole year down to every little step, it's going to be way too overwhelming. But if you do it in chunks, if something crazy like 2020 happens, you can just change your path.” “We all have that thing that we just keep pushing from list to list or day to day to day. Stop and think, ‘What is it about that task? Why am I not doing it?’ There's some reason whether it's mindset or knowledge or expertise or financial. Figure out what it is that’s stopping you from completing that task.”“You can make lists all day long, but if you're not a natural implementer or you're just not wired to make yourself do that, you won’t follow through. So why do we think, ‘Oh, I'm going to run a business, but I don't need someone to hold me accountable.’”Discussed on the Show About Robin :  Robin Walker is a business strategist that helps female business owners narrow focus, take action, and plan strategically so they can increase their income and time with their families. Robin uses her 15 years of business experience to support women through one on one coaching, in person and online events, and the Impact Business Circle. Her and her husband are parents to three teenagers and are living the lake life in Southern Wisconsin. Find Robin:FacebookInstagramWebsite
Episode #158. Sometimes the easy way to build your business, isn’t the most effective. Here to teach us how to fast track our progress through simple habits is Dallas Travers. Dallas isn’t about chasing down the magic pill that will change everything in your business. She’s all about simple, effective habits that create enormous impact. Listen now for a breakdown of some crazy smart habits that you’ll want to implement ASAP!  In This Episode You’ll Learn:Why you don’t need the same background as your audience to serve themThe real solutions you’re missing when you pursue the easy wayWhat you should do instead of sexy summits and challenges to build your listWhy tracking your progress is actually the key to building confidence A breakdown of mini habits that will help you build a bigger business! Favorite Quotes“We want to be successful. We want to help other people. We also want it to be easy. So we seek an easy or simple solution and ignore habits. It's like the tortoise and the hare.”“Tracking your progress is the easiest way to feel resourceful. And if you feel resourceful, you get to be creative. You get to be proactive about what's happening in your business. That's how you build your confidence.”“Because I didn't know the rules, I just kind of used entrepreneurial skills and common sense to come up with strategies that were quite disruptive and super effective.”Discussed on the Show About Dallas:  Dallas Travers gives coaches the clarity + structure they need to attract incredible clients, sell with soul, + create meaningful programs to make more money + help more people.Dallas believes that most coaches complicate things out of fear of rejection, failure or even the unknown. So, they waste valuable time + money bouncing around from one complex strategy to the next, second guessing themselves at every turn. This allows them to "play busy" but hide from the world.Inside her Six Figure Coach Club, Dallas teaches the Ripple Effect System to help her clients build sustainable habits designed to propel them well into six figures without any distracting bells or whistles. Dallas' clients have had a lot of firsts: first paying client, first five figure launch, first five figure day, first six figure year… all with confidence + clarity because they finally have a plan that feels good + the tools to implement.Find Dallas:FacebookInstagramWebsite
Episode #157.  How do you craft a message that the media and your audience wants to hear - especially if you aren’t sure what that message is? Lynya Floyd is the Senior Media Coach for Team Selena Soo and an incredible journalist herself. She knows that entrepreneurs can struggle to be heard among all the competition and that media is a powerful tool to step out of the crowd and get attention from potential clients. Listen now to narrow in on a message that you and the media will respond to and share! In This Episode You’ll Learn:How Lynya got started breaking down the barrier between entrepreneurs and the mediaWhat you can do if you feel like you have no message to shareWhat you need to put together in the pre-pitch stage to formulate a strong messageHow to decide between broad and niche topics when it comes to your pitch Where you’re going wrong with your bio and what journalists really wantWhy you might need distance from your story before you’re able to share itAnd more of Lynya’s actionable tips on creating and sharing your message! Favorite Quotes“If you are an entrepreneur, you definitely have a message to share. You just haven't given yourself the time and the space to come up with that content and then to really own that content.”“If you really think that you don't have a message, read some other stories. Go to some of your favorite sites and read some stories. You'll think to yourself, ‘Oh, I would have said that differently.’ Or you'll say, ‘Oh, you know what they should have talked about in this story…’ Or ‘Oh, I totally disagree with this. I would never advise somebody to do that.’ Those are your story ideas. You just start thinking of them that way.” “‘How am I going to help someone by sharing my journey?’ Coming from that place of service, you are going to be able to craft something that is going to be incredibly impactful, and hopefully exponentially impactful with its outreach.”Discussed on the Show More About Lynya:  Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen. As a journalist, her articles have appeared in national publications like Money, Prevention, Cosmopolitan and Parents. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR and more. When she’s not helping her clients put a megaphone to their message, she’s ghostwriting books and working as a nationally certified integrative health coach in New York City. Find Lynya:FacebookWebsite
Episode #156. It’s time to celebrate the Go-to Gal podcast’s two-year anniversary with one BIG takeaway! There are so many things I want to share with you, but I narrowed it down to the biggest lesson I’ve seen from interviewing over 100 go-to gals and experiencing my own growth through this journey. Press play to hear the most important thing you can do for your business today!In This Episode You’ll Learn:Why podcast growth comes with ups and downsThe biggest takeaway from two years of Go-to GalWhat I learned reflecting on 100+ interviewsHow to get out of the feeling that your market is oversaturatedWhat you can do to take feedback and process your emotionsWhy I need your help with the Go-to Gal podcast! Favorite Quotes“There's so much more that I see for our Go-to Gal community and you're a part of that. I want your input. We are co-creating this.” “Taking care of our mental health the same way we take care of our physical health is the most important thing probably for all humans. But as entrepreneurs, it's even more important.” “It doesn’t have to be the big story...Oftentimes, it's those little stories that really help us connect.” Discussed on the ShowGo-To Gal Survey
Episode #155. What are you doing to bring equity and inclusivity into your business? Trudi Lebron is here with her wealth of experience helping entrepreneurs, coaches and service-based business owners build businesses that are equitable, inclusive and prioritize anti-racism. I learned from Trudi earlier this year and the things she taught put the puzzle pieces in place for me. In this episode, you’ll learn what we really need to bring into our businesses to be equitable and the continuous changes we can make to spark a real transformation.In This Episode You’ll Learn:Why we need equity over equality and what that means for youWhere there may be disparity in your business and how to fix itHow to move past the optics of diversity and into what sparks changeWhy we need to prioritize consent when building business relationshipsMarketing don’ts that are making your business less inclusiveFavorite Quotes“My vision is that we're creating this industry that is connected to the impact we have if we can make it more accessible. That when people show up in our spaces, they can achieve whatever transformation they're looking to achieve. That they're able to do so in a container that is safe for them, where they're fully respected, and not just respected but cared for and loved.”“We need to understand that just because we're doing the same things with all of our clients, they're not necessarily experiencing it the same way.” “When you decide to go on a journey of diversity, equity, inclusion, and anti-racism, we start with, Who are you? What is your identity and have you unpacked your identity?”Discussed on the ShowFree Training - About Trudi:  Trudi Lebron, PhD (ABD), is a diversity, equity and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses. In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children.Find Trudi:InstagramWebsite
Episode #154.  How are you going to get from dreaming and scheming your goals to actually achieving them? The outer-transformation of achieving your goals begins with an inner-transformation from your mindset. In this episode, I’m sharing a goal-getting assignment that will help you step into the person you’re becoming and get to that next version of who you are, accomplishing the goals you set out this year. In This Episode You’ll Learn:What to do when real life gets in the way of your goalsThe inner-transformation that needs to happen firstHow to journal your way into the right state of mindWhy your identity has everything to do with your successFavorite Quotes“When we set a big goal, we can see it so clearly. But then we show up and we're like, ‘But I'm the same person and I have the same clients and the same business.’ There's this big disconnect of where we see ourselves and our business going and what our actual day-to-day is.”“Your goal is not just about the strategy, it's not just about the implementation, it’s about showing up as the person who achieves that goal.”“We accomplish these things and people see us differently, but we don't see ourselves differently. We don't allow our minds to catch up with who we've become and that will continue to hold us back.”Discussed on the Showjaclynmellone/ForbesEpisode #88 - The Mindset That Builds Momentum
Episode #153. It’s time to tackle the goal-setting mistakes I’m seeing clients, students, friends and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. In part two of this goal-setting series, you’ll learn the mindset that’s unknowingly keeping you stuck and the keys to connecting with your goals in a way that makes them happen. Listen now to get excited about setting goals and achieving them! In This Episode You’ll Learn:How you might get stuck doing business the same as alwaysWhat to do with your goals after you write them downThe key to forming a deeper connection with your goalsHow to tap into the real power of a vision board Favorite Quotes“The thing I see the most is people that don't even set the goal because they can't see how to achieve the goal.” “Where I see people struggling with their goals is that they write them down, or they put them in a pretty planner, and then nothing.”“Whatever you're doing, you're in the business of inspiring others.”Discussed on the ShowEp 152 - Goal-Setting Tips Part 1 
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