Episode #250. 

 
About Fabi Paolini:

Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.

Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build premium businesses. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world.

As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.

Connect with Fabi Paolini

• Website
• Instagram
• Facebook
• TikTok
• LinkedIn

Favorite Quotes

“Understanding the audience is not just something that you do when you launch your business. This needs to go on forever.”

“Instead of focusing so much and communicating on your audience's pain, start leading with what they are here to gain.”

“What you need to understand about messaging is that it's everything. It's an ecosystem. It's all of the different pieces of who you are.”

In This Episode You’ll Learn:

• How design and messaging intersect
• Why branding should be tailor-fitted to your brand’s personality and message
• What is messaging and why it's important for your business
• Three crucial part of your message: Who you are as a brand, who your audience is, and what do you do
• Your message as the foundation of everything—marketing, copy, post, email
• Why you should put yourself in your audience’s shoe
• Going beyond surface level in your content

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