Episode #261.

About Heidi DeCoux:

Heidi is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She’s become known as "The Optimizer" because she’s passionate about helping entrepreneurs optimize their businesses and lives.

She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.

Connect with Heidi DeCoux

• Website
• Facebook
• Twitter 
• Instagram

Favorite Quotes

“When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux

“We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux

“You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux

“You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux

“If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCoux

In This Episode You’ll Learn:

• How technology can either make or break small businesses 
• Importance of a user manual in establishing the compatibility of the applicant to the company
• How transparency plays a vital role in the interview process
• Being clear on what your deal breakers and non-negotiables are 
• What it entails to personally know your job candidate

 Mentioned on the Show:

• Alchemized Teams

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