H2H Sales Automation Podcast

In Episode 35 of the H2H Sales Automation Podcast, titled "You Can't Put an ROI on Relationships," I delve into the transformative power of human-to-human connections in sales and marketing. Broadcasting from the Unbound conference in Boston, I chat with Bart about the evolving landscape of AI and its impact on business strategies. We discuss the importance of simplifying tools, prioritizing authentic interactions, and the value of networking. Bart shares insights on leveraging AI for smarter communication and the significance of attending global events to foster meaningful relationships. Join us as we explore how stepping away from screens and embracing personal connections can lead to long-term success, even when the ROI isn't immediately clear. Tune in to discover why investing in relationships is crucial for business growth in today's fast-paced world.

In this episode of the H2H Sales Automation Podcast, I dive into the transformative "Agentic Era" of HubSpot. As businesses shift towards human-to-human sales and marketing automation, we explore how agents and AI are revolutionizing workflows and efficiency. I discuss the immense opportunities this era brings, allowing businesses to become builders and experimenters, freeing up time for strategic decision-making. With AI, context becomes king, enabling more precise data hygiene, marketing segmentation, and automated reporting. I also share insights on leveraging AI as a business partner to enhance sales and marketing strategies. Join me as we navigate this new landscape, offering support and specialist insights to help you harness the power of automation. Let's build a business that's truly human-centered.

In Episode 33 of the H2H Sales Automation Podcast, we dive into the transformative insights from the UNBOUND 2026 conference in Boston. Join me as I discuss with Anna the ever-evolving landscape of sales and marketing automation, emphasizing the shift towards a human-to-human approach. We explore the remarkable advancements in tools like the Breeze Assistant and the newly enhanced marketing campaigns tool, Studio. Discover how these innovations can streamline your processes, from data enrichment to crafting detailed proposals. We also tackle the challenge of deciding where to start amidst the plethora of new options, advising on focusing on quick wins and impactful tools. With over 12,000 attendees, the event was a hub of ideas and inspiration. Tune in to learn how to navigate these changes and implement strategies that truly resonate with your business goals.

In this episode of the H2H Sales Automation Podcast, Bart sits down with Michael Anderson, an executive coach and leadership expert, to explore why most AI projects fail and it's not the technology. We discuss the surprising statistics behind AI implementation failures and the critical role of human leadership in navigating this new landscape. Michael shares insights from his extensive experience in ERP implementations and leadership consulting, emphasizing the importance of focusing on people and processes over just technology. We also delve into the psychological factors driving AI adoption, such as FOMO and board pressure, and how leaders can strategically pilot AI projects to enhance productivity without fear. Join us for a thought-provoking conversation on the future of AI and human-centric leadership.

In Episode 31 of the H2H Sales Automation Podcast, I, Bart welcomes Sam Easton, project manager at Automate Now, to discuss the crucial topic of AI governance. As businesses increasingly rely on AI, understanding and managing its impact is vital. We explore why AI governance matters for commercial teams, the potential pitfalls of relying solely on platform controls, and the risks of shadow AI. Sam shares insights into a practical governance framework designed for marketing, sales, and operations professionals. We also delve into real-world case studies, such as the Air Canada tribunal ruling, to highlight the importance of AI oversight. Join us as we navigate the complexities of AI governance and offer actionable steps to ensure compliance and safeguard your business's reputation.