Ep 6 - Leslie Douglas: How to get your H2H Sales Content Right
Update: 2024-10-02
Description
In Episode 6 of the H2H Sales Automation Podcast, I dive into the essentials of getting your H2H sales content right. Join me, Bart, as I chat with Leslie Douglas, VP for Membership and Go-to-Market Strategy at Sell Better by J.P. Sales. Leslie shares her accidental journey into sales and emphasizes the importance of confidence and personalization in sales content. We discuss how to transition from a one-to-many marketing approach to a one-to-one sales strategy, the significance of relationship-building, and practical tips for personalizing follow-up emails. Tune in to learn how to create impactful sales content that resonates on a human level.
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