Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying
Update: 2025-10-18
Description
In this episode of the H2H Sales Automation Podcast, we sit down with Anastasiia Kovtunenko, Principal Account Executive at HubSpot, to explore a transformative approach to sales: "Stop Selling, Start Disqualifying." Recorded live from Inbound in San Francisco, Anastasiia shares her journey from Ukraine to leading sales teams in EMEA and how embracing a human-to-human (H2H) philosophy is reshaping the sales landscape. We discuss the significance of AI in optimizing sales processes, the importance of understanding customer needs, and the shift from transactional selling to relationship building. Tune in to discover actionable insights on leveraging technology while maintaining a personal touch in your sales strategy, all aimed at creating meaningful connections and driving sustainable growth.
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