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Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
181 Episodes
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Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity.Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shares his insights and the transformative impact of Agent Response—a cutting-edge tool now available in a free version for emails and sales automations...
Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency.In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours, compare to the relentless effort in running a successful business? Discover how breaking down a mammoth 68-mile run into smaller, manageable c...
Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management.Incorporating personal running experiences, the hosts explore how running contributes to mental well-being, tranquility, and the satisfaction of personal achievement. You’ll find their discussion on...
Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierc...
Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends!Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain audience attention in an era of shorter attention spans.Explore the personal agent model and its impact on the real estate industry. We delve into t...
Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?"Learn from their experiences and candid conversations on the distribution of fees, including insights into salaries, marketing expenses, and operational costs. Discover how understanding these elements can reshape the way you...
Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sust...
Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence ...
Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confid...
Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phi...
Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discus...
Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility ...
Discover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.Embrace emotional resilience as your shield against the high demands of clients; Uncover the t...
Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.Gain insights from Da...
Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth.Discover how to transition from hands-on beginnings to a strategic, numbers-focused approach that can effectively scale your business. Whether you're just starting out or aiming to expand...
Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set agencies apart.Discover how simple yet powerful tools like detailed legal documents and well-crafted tangible offerings can significantly speed up tr...
Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them.Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance of strategic planning and effective lead generation in achieving estate agency success. You'll learn how to align your ambitious goals with practica...
Unveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market.Explore the operations at Ashdown Jones HQ and gain insights into handling the "dip" phase of your business. Whether you're curious about the optimal number of lets per team member or need a fresh perspective on bus...
Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. These narratives aren’t just inspiring—they're a roadmap to cultivating a top performer’s mindset!Learn from Michael Mortimer’s insights into tea...
This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete and a top-performing agent.Discover the fascinating dynamics between the emotional "chimp brain" and the analytical "professor brain." Learn ...
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