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Influence Understood

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Episode 135 The Components Of A Winning Cold Call Show Notes: Recap of last week:  Managers, Are You Hurting Your Staffing Firm’s Sales? What makes a “Good” Cold Call vs a bad one? The Components Of A Good Cold Call Research Introduction Build Credibility Compelling Story Hook/Transition Planned Follow-up (Marketing Campaign) Check out the New […]
Episode 134 Managers, Are You Hurting Your Staffing Firm’s Sales? Show Notes: Recap of last week:  Why Staffing Firms Fail To Get Referrals How Do Managers Impact Sales? Vision/Direction Leadership Maintaining accountability WITHOUT being an A$$hole Consistency Selling “with” instead of selling “for” Remembering their “bully pulpit” Check out the New Features!  www.influenceunderstood.com If you liked […]
Episode 133 Why Staffing Firms Fail To Get Referrals Show Notes: Recap of last week:  How Protecting & Growing The “3 Brands” Impacts Your Technology Staffing Career Why Are Referrals & Introductions So Important? Why don’t staffing firms get referrals consistently? They don’t ask They don’t develop strong enough relationships They don’t ask at the […]
Episode 132 How Protecting & Growing The “3 Brands” Impacts Your Technology Staffing Career Show Notes: Recap of last week:  How The Power Of “WHY” Impacts Staffing Firm Growth What Are The 3 Brands And Which Is Most Important? Personal Company Client Check out the New Features!  www.influenceunderstood.com If you liked this Podcast please take a […]
Episode 131 How The Power Of “WHY” Impacts Staffing Firm Growth Show Notes: Recap of last week:  How To Use The “3P’s” To Catapult Your Staffing Sales Quote, “The Man Who Knows How Will Always Have A Job.  The Man Who Knows Why Will Always Be His Boss.”     ~Ralph Waldo Emerson Why Is Why […]
Episode 129 How To Use The “3P’s” To Catapult Your Staffing Sales Show Notes: Recap of last week:  The Single Sneaky Trap That Is Holding Your Staffing Sales Efforts Back Is traditional Prospecting and Cold Outreach the best way to grow your business? The 3 P’s: Positioning Publication Public Speaking ProTip:  4th P= Perseverance Check […]
Episode 129 The Single Sneaky Trap That Is Holding Your Staffing Sales Efforts Back Show Notes: Recap of last week:  What Value Do Staffing Firms Add To The Marketplace? What Is Opportunity Cost, And How Does It Impact Our Productivity And Success? Examples Of The Opportunity Cost Trap: Chasing “Purple Squirrels” Working on poorly qualified […]
Episode 128 What Value Do Staffing Firms Add To The Marketplace? Show Notes: Recap of last week:  5 Personal Changes To Dramatically Boost Your Staffing Sales Career What is the value we add, is it? -People? -Convenience? -Market Knowledge? The Fastest Path To Market Knowledge: Prospects & Clients Candidates & Consultants Colleagues ProTip:  The More […]
Episode 127 5 Personal Changes To Dramatically Boost Your Staffing Sales Career Show Notes: Recap of last week:  The BIGGEST Thing I See In Staffing Firms That Can’t Seem To Grow It’s YOUR Career… ***Bit of a rant warning!!*** 5 PERSONAL Changes: Focus on the Value you add NOT the time you spend Are YOU […]
Episode 125 The BIGGEST Thing I See In Staffing Firms That Can’t Seem To Grow Show Notes: Recap of last week:  Keys To Effective Branding In The Crowded Staffing Sales Space I’m talking about Stagnation/Ceilings NOT plateaus ***Bit of a rant warning!!*** They Aren’t Ready To Grow: No differentiation Unwilling to commit to change Looking […]
Episode 125 Keys To Effective Branding In The Crowded Staffing Sales Space Show Notes: Recap of last week:  Strategy For Resolving Performance Problems In Your Staffing Firm How Are We Defining “Branding?” Why Is This SO Important? Climbing The Branding Pyramid: Generalist Specialist Expert Thought Leader/Celebrity How Are You Unique, What’s “Special” About You?” Check […]
Episode 124 Strategy For Resolving Performance Problems In Your Staffing Firm Show Notes: Recap of last week:  8 Characteristics Of Successful Salespeople (And How To Cultivate Them!) What is the nature of the problem? Individual contributor’s performance Team performance Culture Motivation 3 Component Strategy: Training Individual/Team Management Check out the New Features!  www.influenceunderstood.com If you liked […]
Episode 123 8 Characteristics Of Successful Salespeople (And How To Cultivate Them!) Show Notes: Recap of last week:  Avoiding The Mid-Summer Slump In Staffing Sales Why is it important to recognize common characteristics? 8 Characteristics Of Successful Salespeople: Resilient Pleasantly persistent Naturally Curious Lifelong Learner Positive Outlook “Can Do” Worldview Sense Of Humor Strong Work […]
Episode 122 Avoiding The Mid-Summer Slump In Staffing Sales Show Notes: Recap of last week:  3 Ways Working On “Purple Squirrels” Is Hurting Your Firm Why Do Mid-Summer Slumps Happen? How To Avoid The Slump: Don’t let yourself get here in the first place! Go with the flow Plan your schedule according to the market […]
Episode 121 3 Ways Working On “Purple Squirrels” Is Hurting Your Firm Show Notes: Recap of last week:  4 Tools To Augment Cold Calling In Staffing Sales Disclaimer:  We Should Always Look For Reasons To Work A Job Order/Req! What Is A “Purple Squirrel?” Why Do We Work Bad Job Orders? 3 Reasons To Stop […]
Episode 120 4 Tools To Augment Cold Calling In Staffing Sales Show Notes: Recap of last week:  How To Build A Growth Culture In Your Staffing/Consulting Firm Is “Cold Calling/Outreach” Dead? 4 Tools To Augment Cold Calling In New Business Development: Marketing Campaign Professional Network Content Marketing Curate Create Training/Networking Events Professional Associations & Conferences […]
Episode 119 How To Build A Growth Culture In Your Staffing/Consulting Firm Show Notes: Recap of last week:  4 Things Keeping Your Staffing Firm (And Sales Career!) From Growing When I Am Talking About A “Growth” Culture What Do I Mean And Why Is It Important? The Elements Of A Growth Culture: Everyone Is A […]
Episode 118 4 Things Keeping Your Staffing Firm (And Sales Career!) From Growing Show Notes: Recap of last week:  Mistakes That Kill Your Sales Differentiation So you’re stuck… WHY? 4 Sure Fire “Stagnators”: It Ain’t 1990… How Did We Get Here? When’s The Last Time You REALLY Worked On Yourself? WHY Am I Doing This? […]
Episode 117 Mistakes That KILL Your Sales Differentiation Show Notes: Recap of last week:  How To Guarantee You Continue To Grow In Your Staffing Sales Career Why is differentiation SO important? Differentiation Mistakes? Are you REALLY different? You haven’t identified a marketable differentiator Your language damages the credibility of your differentiator Your difference isn’t front […]
Episode 116 How To Guarantee You Continue To Grow In Your Staffing Sales Career Show Notes: Recap of last week:  The Only 3 Things You Can Control In Your Staffing Sales Career! Why do sales people stagnate and lose their “mojo”? How Do We Keep Growing? Maintain your “Why” Keep Learning Periodically check your basics […]















