Invest in You

In this episode, Fredrik interviews Chris Fontaine, a seasoned real estate investor with over 34 years of experience. They discuss the current real estate market, emphasising that around 80% of the population struggles to secure mortgages, creating opportunities for creative financing solutions. Chris shares his journey from traditional real estate practices to innovative strategies that avoid personal guarantees and bank loans. KEY TAKEAWAYS Approximately 80% of the population in regions like the UK, US, and Canada is currently facing challenges in obtaining mortgages, creating a significant market opportunity for real estate investors. The approach of buying real estate without using personal guarantees or traditional bank loans is emphasised. This includes strategies like owner financing and lease purchases, which allow investors to acquire properties with little to no money down. Successful real estate transactions often hinge on understanding the seller's needs and motivations. For instance, some sellers prefer monthly payments for tax and estate planning reasons rather than a lump sum payment. Newer investors are encouraged to focus on smaller multifamily properties (four to ten units) that are free and clear of mortgages. This allows for more flexible terms and less competition compared to larger multifamily buildings. To achieve success in real estate or any other field, it's crucial to find a niche you are passionate about, seek mentorship from experienced individuals, and maintain focus for a minimum of three years to build a solid foundation. BEST MOMENTS "I would never, ever, ever buy a property in my personal name, ever." "Eighty percent of the population that has trouble getting mortgages right now, it's big." "You just solve for what they're trying to accomplish." "If you want to excel, like make 2026 your year, there’s no reason why you can’t." "You can pick any one of those classes. I just see very little competition in the smaller buildings." VALUABLE RESOURCES Chris Prefontaine Get a copy of Chris' FREE book here: 3paydaysbooks.com/invest Plus FREE shipping! https://www.linkedin.com/in/chrisprefontaine/ https://smartrealestatecoach.com/ ABOUT THE HOSTS Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares ideas and interviews world-class entrepreneurs, investors and experts, occasionally joined by his sons Ivan and Charlie Sandvall. Each episode blends investments, entrepreneurship and personal development so you can invest smarter in yourself, your business, and your money. Listeners in over 150 countries tune in to get practical tactics you they use this week to buy and build better businesses, make stronger financial decisions and create more freedom in their lives. The goal is simple: help you take action, gain real control over your finances, support others around you and actually enjoy the journey of building wealth and a meaningful life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Fredrik speaks with Steven Orr, a seasoned trader and fintech expert. They discuss the evolution of trading, emphasising how AI has transformed the landscape, making it more accessible and cost-effective. Steven shares insights on the importance of understanding market psychology and the need for discipline in trading. He reflects on his early experiences, including his first dividend check from Disney, and the lessons learned from both successful and failed trades. KEY TAKEAWAYS The ability to create new products through AI has significantly advanced, reducing the need for high-level developers. This shift allows for faster and more cost-effective product development in the fintech space. Understanding the psychology of trading is crucial. The mentality of both retail and institutional traders changes daily, and being ahead of market trends requires having a solid thesis and data to inform decisions. Successful trading relies heavily on discipline. New and experienced traders alike must avoid chasing the market and instead focus on making informed decisions based on their research and strategies. Personal development is essential for success. Investing in knowledge, seeking mentorship, and setting high goals can lead to significant personal and professional growth. Understanding different cultures and markets is vital for investors. Traveling and experiencing diverse perspectives can enhance one's ability to make informed investment decisions and foster a sense of global community. BEST MOMENTS "The ability to create new products through AI has caught up. We no longer need high-level developers. The machines will actually make them for you." "Every day is a new opportunity, right? There's something moving. The news is always moving." "If you can't explain to me what that crypto does in five seconds, in 10 words, then there's a problem." "When you invest in yourself, that's read books, invest in yourself, do as much homework as you possibly can." "We need to understand how to all live together and stop the wars." ABOUT THE HOSTS Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares ideas and interviews world-class entrepreneurs, investors and experts, occasionally joined by his sons Ivan and Charlie Sandvall. Each episode blends investments, entrepreneurship and personal development so you can invest smarter in yourself, your business, and your money. Listeners in over 150 countries tune in to get practical tactics you they use this week to buy and build better businesses, make stronger financial decisions and create more freedom in their lives. The goal is simple: help you take action, gain real control over your finances, support others around you and actually enjoy the journey of building wealth and a meaningful life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Steven Orr https://www.linkedin.com/in/qmbigbeat/ qmbigbeat.com Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik interviews Cameron Clarkson, founder of Bookblaster AI, discussing innovative approaches to book marketing and the role of AI in entrepreneurship. Cameron emphasises the importance of thinking outside the box and building a portfolio of products rather than focusing solely on one. He highlights that many authors struggle with marketing, often leading to poor book sales, and shares how Bookblaster simplifies the creation of sales funnels for authors. KEY TAKEAWAYS Many self-published authors struggle with book sales not because their books are of poor quality, but due to inadequate marketing efforts. A strong marketing strategy is essential for success. Building and maintaining an email list is crucial for authors. It allows for direct communication with readers, making it easier to request reviews and engage with the audience. There are different motivations for becoming an author, including the desire for recognition, financial gain, or leaving a legacy. Understanding these motivations can help tailor marketing strategies. AI tools can significantly streamline tasks such as managing emails, conducting outreach, and even generating marketing content. This can save time and improve productivity for entrepreneurs and authors alike. Utilising AI to simulate feedback from various personas can provide valuable insights into a manuscript. This approach can help authors refine their work by considering different viewpoints and suggestions for improvement. BEST MOMENTS "I think the future belongs to companies that can give themselves permission to think outside the box and think big." "The marketing behind it is either terrible or non-existent." "Conversations lead to conversions." "If you want to have a successful campaign, I like to think about as you're really buying eyeballs and information." "Most of the time, those are the authors that we can really help." ABOUT THE GUEST https://www.linkedin.com/in/cameron-clarkson-7b5982239/ ABOUT THE HOSTS Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares ideas and interviews world-class entrepreneurs, investors and experts, occasionally joined by his sons Ivan and Charlie Sandvall. Each episode blends investments, entrepreneurship and personal development so you can invest smarter in yourself, your business, and your money. Listeners in over 150 countries tune in to get practical tactics you they use this week to buy and build better businesses, make stronger financial decisions and create more freedom in their lives. The goal is simple: help you take action, gain real control over your finances, support others around you and actually enjoy the journey of building wealth and a meaningful life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik interviews award-winning architect Kevin Kennon, who shares insights on the architectural process and the importance of collaboration. Kevin emphasizes that every project begins with a blank slate, encouraging architects to lead with curiosity and adapt to unique challenges. Kevin discusses the significance of instilling pride in stakeholders, fostering a sense of ownership in projects, and the role of sustainability in architecture.  KEY TAKEAWAYS Ownership and Collaboration: Successful projects thrive when all stakeholders feel a sense of ownership in the outcome. This collaborative spirit fosters pride and motivation among everyone involved, from architects to construction workers. Curiosity in Design: Approaching each project with a blank slate and a mindset of curiosity is essential. Each building is unique, and understanding the specific context, community, and needs of the client is crucial for creating meaningful architecture. Sustainability as a Responsibility: Architects have a responsibility to advocate for humanity and create environments that are healthy and regenerative. This includes being sensitive to the impact of buildings on communities and ensuring they do not displace or harm residents. The Role of Technology and AI: While AI can enhance the design process by generating multiple options, the true value of architects lies in their ability to curate information and create a vision for the future. Travel and Experience: Traveling is vital for architects to gain inspiration and understand the emotional impact of architecture. Engaging with different cultures and environments enriches their perspective and informs their design philosophy. BEST MOMENTS "The best projects succeed when everyone feels like they have an ownership stake in the outcome." "You have to be able to rely on their ability to get the thing done." "Pride speaks to a kind of inner fire, motivation, a feeling of belonging to something greater than yourself." "You're buying the people. At the end of the day, you're kind of like they're all pretty good, but who do I want to spend time with for the next two years?" "Stay curious. If you're trying to lead, you have to be open to learning and understanding."  TO CONNECT WITH THE GUEST  https://www.linkedin.com/in/kevinkennonarchitect/ ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ YouTube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik delves into the current landscape of AI-driven companies, highlighting eight giants: NVIDIA, Microsoft, Alphabet, Meta, Amazon, Tesla, Oracle, and OpenAI that collectively hold a staggering market value of $18 to $20 trillion. Fredrik warns of potential bubbles in the market, urging listeners to consider the sustainability of these valuations and the implications of high P/E ratios, which can indicate unrealistic growth expectations.  KEY TAKEAWAYS Concentration of Value: Eight major AI companies, including NVIDIA, Microsoft, and Alphabet, are collectively valued at around $18 to $20 trillion, which is comparable to the total market capitalisation of the Fortune 100 and highlights a significant concentration of value in the tech sector. Valuation Metrics: The discussion emphasises the importance of the price-to-earnings (P/E) ratio as a measure of company valuation, indicating that many of these AI giants have P/E ratios significantly higher than traditional companies, suggesting that investors are betting on future growth rather than current earnings. Investment in Infrastructure: The analogy of the gold rush is used to illustrate that while many companies are vying for success in AI, those providing the necessary infrastructure, like NVIDIA with its chips, may ultimately benefit the most, similar to those who sold shovels during the gold rush. Potential Market Corrections: There is speculation about the sustainability of current valuations, with the possibility of a market correction looming. The discussion suggests that while AI technology is valuable, the high valuations may not be justified if growth does not continue at the expected pace. Future of AI and Investment Caution: The podcast encourages listeners to be cautious with investments in AI, highlighting the need to understand the difference between companies that are driving innovation and those that are merely riding the wave.  BEST MOMENTS "There are eight AI giants worth more than the rest of all companies in America. Is this too good to be true?" "You're effectively paying for 30 to 50 years' worth of money the company will make in the future sometime." "When we talk about P/E ratio of 50, 100, 200 years of earnings, you are no longer buying a business, you are buying a belief system." "The biggest winners are not the people digging for gold but the ones selling the shovels." "The value and the size of these eight players are pretty much on par with everything else on the stock exchange in America." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ YouTube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik interviews John Fairclough, founder and president of Resicom Group, a multi-generational facility management company. John shares his remarkable journey from starting a company at 23 with no safety net to building a regional, national, and international enterprise that manages thousands of projects monthly.  KEY TAKEAWAYS Aligning Values and Actions: It's essential to help individuals align their actions with their values and definitions of a good person. This alignment can lead to greater personal fulfillment and a positive impact on the world. Importance of Delegation: Effective delegation is crucial for business growth. By empowering team members and trusting them to handle specific tasks, leaders can focus on higher-level challenges and foster a more efficient work environment. Hiring for Fit, Not Just Skills: When recruiting, it's important to hire individuals who fit the company's culture and can follow established protocols rather than seeking out "superstar" problem solvers for every role. This approach can reduce turnover and improve consistency in service delivery. Work-Life Balance: Entrepreneurs should prioritize their well-being and relationships outside of work. Building a successful business shouldn't come at the expense of personal health and family connections; finding joy in both work and personal life is vital. Continuous Learning and Adaptation: Embracing new technologies, such as AI, can enhance business operations. By leveraging tools like chatbots and data analysis, businesses can improve efficiency and decision-making processes, ultimately leading to better outcomes. BEST MOMENTS "If we can get them to all function together and really operate more in alignment with their definition of a good person, the world would be a better place." "The number one missing skill is probably knowing when to quit something." "If you need a superstar at an entry-level position, you haven't simplified the job enough." "The center of my peace, what makes me happy, is not how many accomplishments I have." "If the vendor doesn't show up, you know, what should we do? And then I answer all of these questions... and I've been able to teach it, and it's pretty close."  TO CONNECT WITH JOHN John Fairclough  https://www.linkedin.com/in/johnfairclough/ johnfairclough.com YT TheJohnFairclough ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Today, Fredrik engages with executive coach John Tarnoff, who emphasizes the importance of de-stigmatising getting fired and reframing career setbacks as opportunities for growth. John shares insights from his extensive career in Hollywood and technology, advocating for a holistic approach to career development that prioritises health and well-being. He also discusses the importance of maintaining a growth mindset and being open to learning, especially in the face of new challenges like AI. KEY TAKEAWAYS The idea of getting fired should be de-stigmatised, as it often reflects a mismatch in fit rather than a personal failure. This outdated attitude can be toxic and does not accurately represent the complexities of the job market. A balanced approach to life and career is essential. The importance of maintaining physical, mental, emotional, and spiritual health is increasingly recognised, especially among younger generations who challenge the notion of sacrificing well-being for career success. Instead of relying solely on job postings and resumes, building relationships through networking and conversations can lead to job opportunities. Engaging with potential employers and understanding their needs can create roles that align with one's skills and experiences. Experience should be viewed as a valuable asset that contributes to current capabilities. It's important to focus on how past experiences can solve present problems rather than dwelling on outdated accomplishments or trying to appear younger. Continuous learning and adaptability are crucial in today's fast-paced environment. Embracing a growth mindset and being open to new skills, such as technology or industry trends, can enhance one's relevance and contribution in the workplace. BEST MOMENTS "I wanted people to kind of de-stigmatise this idea of getting fired. It really does not describe what is really going on in the job market, which is about fit for the most part." "Your value is something that is very poor and deep within you. It's not about the metrics on your resume." "The best place to find me is on LinkedIn. I'm, I think, the only John Tarnoff career coach on LinkedIn." "Confidence comes last. What they had was drive and vision and an underlying belief." "Your goal is not to kind of leapfrog over the people who know more than you. Your goal is to know yourself." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik provides a timely update on global AI developments and geopolitical tensions, particularly focusing on the escalating competition between the U.S. and China. He discusses the implications of recent job statistics, revealing a slowdown in new job creation linked to AI advancements and corporate restructuring. Fredrik emphasises the importance for investors and operators to adapt to these changes by leveraging AI technologies and being selective in business acquisitions. KEY TAKEAWAYS The podcast discusses the increasing geopolitical tensions, particularly between the U.S. and China, and how these tensions are influencing the race for AI dominance. China's significant investment in AI, with over a million engineers working in the field, poses a competitive threat to the U.S. China has a strategic advantage in terms of energy production, with new power plants being built at a rate eight times that of the U.S. This cheaper energy allows for lower operational costs and fewer regulatory hurdles, making it easier for Chinese companies to innovate and grow. The U.S. job market is experiencing a slowdown in new job creation, with many companies pausing hiring or laying off workers as they reassess their workforce in light of AI advancements. This shift is particularly affecting white-collar jobs that were added post-COVID. Companies are encouraged to adapt their business strategies to incorporate AI technologies. The importance of being selective in investments and focusing on businesses that leverage AI is emphasised, as this will be crucial for long-term survival in a rapidly changing market. For businesses, the need to adapt to AI integration is critical. Companies should focus on converting headcount plans into AI-assisted roles to maintain efficiency and competitiveness. This requires a proactive approach to learning and testing new technologies to ensure they can navigate budget constraints effectively. BEST MOMENTS "We had a big terror attack in Delhi and we also had a big terror attack in Islamabad, and this is making things very much complicated in terms of the world politics." "The total output of new power plants in China versus in the US is eight times. That gives another strategic advantage." "The Fed has finally said it out loud. They talk about AI and hiring... there are no new jobs created, which is pretty much close to zero." "If you sell tools, data and energy efficient interference at the edge, China's sprint means alternative supply chains will matter more than ever over the next 12 months." "I'm just trying to state the obvious here that we are seeing a huge change across the whole world." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Kat discusses the evolving landscape of marketing and the impact of AI on business strategies. Kat shares her journey from working in corporate marketing to launching her own consulting firm, emphasising the importance of a growth mindset and the value of understanding brand identity. She encourages entrepreneurs, especially women, to embrace their unique experiences and use AI as a powerful ally in achieving their goals. KEY TAKEAWAYS Traveling exposes individuals to different cultures and perspectives, which can challenge assumptions and enhance a growth mindset. It is essential for personal and professional development. The marketing industry has seen a significant shift towards digitalisation and performance marketing, often at the expense of brand strategy. This has led to a commoditisation of marketing roles, making it challenging for professionals to demonstrate their value. Building a personal brand and audience should focus on quality interactions rather than sheer numbers. Engaging with a smaller, more relevant audience can lead to more meaningful connections and actions. AI tools can enhance productivity and creativity in content creation and marketing strategies. However, it is crucial to maintain brand consistency and trust by carefully managing how AI is used in communication. Establishing a clear brand voice and guidelines is vital for maintaining trust and recognition. Consistency in messaging and presentation helps in building a strong brand that resonates with the target audience. BEST MOMENTS "The way I work and influence and have ideas and problem solve. That's what makes me really excited and happy." "We've almost commoditised our market as professionals in marketing. It doesn't feel like you need the human." "If you haven't created a value proposition, you can ask AI to teach you how to do it." "Every decision is going to shape what people think about your brand." "Make sure you've put that work in, not only in terms of the value proposition, but your style, your presence." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Fredrik speaks with life coach Michael Server, who emphasises the importance of mindset and personal responsibility in achieving success. Michael shares his philosophy of working with "elite" individuals - not based on social class, but on their proactive, doer mentality. He also discusses the importance of trust in relationships, highlighting that respect for oneself is crucial for earning respect from others. KEY TAKEAWAYS Success is determined by mindset rather than social class. It's essential to work with individuals who have an elite mindset—those who are doers and take responsibility for their lives, rather than blaming external factors for their circumstances. Taking full responsibility for one's situation is crucial. Acknowledging personal shortcomings and being honest about them opens the door for growth and improvement. Trust in relationships is built on integrity and mutual respect. Liking someone is often a prerequisite for trusting them, and self-respect plays a significant role in how others perceive and treat you. The best investment one can make is in personal development. This includes seeking coaching, reading, and engaging in activities that foster growth, especially in one's 20s, to create a foundation for future financial success. Reading personal development books is not enough; the real value comes from implementing the lessons learned. It's more beneficial to deeply understand and apply a few key concepts than to read extensively without taking action. BEST MOMENTS "I fundamentally believe that we are all responsible for where we are in life." "If you have to think about it, the answer is no." "It's not about the amount of books that you read. It's about the amount of things you implement from the things that you do read." "I don't want to be around people saying, 'It's the economy' or 'It runs in my family.'" "You can try to sell that bullshit to somebody else, but I'll never buy that bullshit." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Fredrik sits down with Jane Baylor to discuss the intersection of AI, marketing, and personal growth. Jane shares her extensive background in global media and entertainment, emphasising the importance of being entertaining to capture audience attention in today's fast-paced world. They discuss the challenges of maintaining genuine human connections amidst the rise of automation and AI in communication. KEY TAKEAWAYS While automation and AI can assist in communication, genuine human interaction is crucial for building trust and maintaining meaningful relationships in business. Growing a network with the right people is more valuable than simply increasing numbers. Authentic connections lead to better opportunities and collaborations. AI can significantly enhance brand and content creation, allowing for more efficient and cost-effective operations. However, it is essential to use AI thoughtfully to avoid losing the human touch. The mindset of competing with oneself rather than others is vital for personal development. Continuous self-improvement and setting personal benchmarks can lead to greater achievements. Audio content, such as podcasts and audiobooks, offers a more intimate and accessible way to consume information compared to video, allowing for multitasking and deeper engagement. BEST MOMENTS "To capture attention, you've got to be entertaining. The more entertaining you are, the more people are going to follow you." "If you're using automation, you can do some things at a very basic level. But it is important for a real human to take over the conversation in a smart way." "It is possible to rise above our challenges and put the past behind us. It doesn't matter how old you are; we can always aspire to more." "AI is very big for you, Frederik, so I'd love to hear about your experiences as well." "It's about quality, not quantity. What counts is the real relationships, real conversations, and real connection." GUEST LINKS Jane Bayler https://www.linkedin.com/in/janebayler/ https://janebayler.com/ ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik welcomes strategist, operator, and Culture Architect Matt Pearson to the show. Drawing on his two decades of experience in executive leadership, corporate development, sell-side investment banking, and buy-side M\&A, Matt delves into the critical role of organizational alignment in driving business value. He introduces his 'Square Management System', a unique framework that quantifies company culture and allows leaders to design a high-trust, high-performing environment. KEY TAKEAWAYS Company culture can be broken down into a simple, quantifiable model, which Matt calls the Square Management System. It is comprised of four key elements, or '4-I's,' which can be measured and managed. The four sides of the 'Square' that define an organisation's culture are: 'Identity' (mission and brand), 'Instruction' (clarity of roles and expectations), 'Intercommunication' (information flow and hierarchy), and 'Information Feedback' (learning and adaptation). A good culture is achieved by aligning an employee's belief system with the company's systems. This balance is managed through 'constrained independence' - the known and communicated degree to which an employee can ideate and act on their own decisions. Cultural fit is a structural force, not a 'vibe'. A difference in operating behaviours (such as a 4-day work week or a fully-remote vs. in-office policy) can doom a strategically-sound acquisition because the people will fail to execute the planned synergies. Attempting to copy the culture of a successful company is a mistake. Instead, leaders should use a system like the Square Management System to intentionally design a culture that works for them and their specific mission, making it actionable from day one. BEST MOMENTS "A good culture is nothing more than attributing a staff and their way of doing and their belief structures to the same ways of doing and belief structures as a company. And if those two things align, you've got a great culture." "What most people think culture is, it's just one side of the square. It's the ping pong table and the happy hour beers." "I don't think anyone's ever interviewed at a company where HR said it's a bad culture. It's never happened. It's always the best culture." "You've got a faster-moving, innovative team who's empowered to make decisions, who trusts each other to swim in the same lane. That's a high-trust, high-performing organisation." "A lot of money gets squandered when you invest, with an idea that's great but not the know-how to scale it properly." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Michael Barbarita Michael’s Profile: linkedin.com/in/michaelbarbarita Website: nextstepcfo.net Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik is joined by Michael Barbarita, a strategic Fractional CFO and the author of 'Powerful Business Strategies'. Michael explains why combining financial expertise with business strategy is crucial for success, noting that a good CFO must understand business strategy. He also delves into essential financial management, detailing his "90 Days to Fast Cash" program and the "Vital 5" financial metrics every business owner must track for better decision-making and to uncover hidden cash. KEY TAKEAWAYS A strategic Fractional CFO combines financial management with business strategy to help a company differentiate itself from competitors. Fortune 500 CFOs must understand business strategy to get the job. A compelling offer should be so irresistible that a prospect cannot say no. The five components are: Scarcity and Urgency, Risk Reversal (like a "Ski Guarantee"), Adding More Value, Packaging and Bundling, and being Disconnected to the Outcome while being Transformational. Business owners should have five numbers "burnt in their memory" to make better decisions: Sales, Gross Profit, Gross Profit Percent, Net Profit (all weekly), and your daily Current Cash Balance. A professional, forward-looking forecast should include a projected balance sheet, P&L, and cash flow. This process is critical for understanding the ramifications of decisions *before* you make them and for answering the common question of "Can I afford it?". BEST MOMENTS "The mindset of a business owner is very important. My mindset was, number one, my competitors wouldn't do it in a million years. And number two, all the customer wanted was a great ski experience." "There shouldn't be any customers that you don't close, if you have the proper downsells." "If you look at most websites, and competitors' websites, I'm sure you're going to see the following stuff: 'Largest selection,' 'Lowest prices,' 'Best service,' 'Great location,' 'Most convenient,' 'We specialize,' 'Honest and sincere.' ...This is what I call 'I hope so' marketing because the customer is saying, 'I hope so,' after each one of these statements." "A good financial statement tells the story about your business. You got to be able to read the financials." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Michael Barbarita Michael’s Profile: linkedin.com/in/michaelbarbarita Website: nextstepcfo.net Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik sits down with digital marketing strategist and CEO, Jen Lehner. They discuss her career helping small businesses find efficiency through smart digital solutions and how the role of AI has impacted her work. She shares her insights on why some AI tools initially felt more like a chore than a help, and how the release of ChatGPT changed the game for her. KEY TAKEAWAYS Early AI tools often required so much tweaking and editing that it felt easier to start from scratch. The release of ChatGPT was a game-changer for many, demonstrating the true potential of AI to automate tasks and streamline work processes. One of the most powerful and underrated features of AI tools like ChatGPT is the ability to use a microphone to speak and have a conversation, rather than typing. A great way to get started with AI is to give it context by telling it about yourself and your business, as this will lead to better and more personalised output. Companies can use AI to upskill employees, freeing them from mechanical tasks so they can focus on more meaningful work. BEST MOMENTS "At the end of the day, I was always kind of left with, 'my gosh, I have to tweak this and repair it and edit it so much, I might as well just start from scratch.'" "It's like having the highest paid consultant in the world, living inside your computer." "The way that I look at it, it's giving us superpowers." "I'm determined to get AI to really fix this by 80%." "Let AI handle the mechanical, so you can handle the meaningful." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Jen Lehner https://www.linkedin.com/in/jlehner/ jenlehner.com Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Today, Fredrik interviews Amrit Dhaliwal, CEO and founder of Walfinch, a home care franchising business. Amrit shares his journey from being a franchisee to becoming a franchisor, emphasising the impact of franchising in scaling businesses. Amrit also discusses the significance of investing in oneself through continuous learning, networking, and personal wellness. He encourages aspiring entrepreneurs to focus on gaining experience rather than chasing immediate financial success, highlighting the benefits of mentorship and gradual growth. KEY TAKEAWAYS Franchising allows for greater influence and impact across multiple locations, enabling entrepreneurs to scale their businesses while supporting others in their journey to self-employment. Effective cash flow forecasting is crucial for business sustainability, especially in sectors with delayed payments. Planning ahead can prevent financial stress and ensure that obligations, such as payroll, are met. Networking and maintaining relationships can provide essential support during challenging times. Leveraging connections can lead to solutions, such as financial assistance or business partnerships. Continuous self-investment through education, training, and wellness is vital for both personal and professional development. Engaging in activities that promote mental and physical health can enhance overall performance. Gaining experience and knowledge in the early stages of a career is more valuable than immediate financial gain. Learning from others and absorbing their insights can lead to long-term success and growth. BEST MOMENTS "I could make lots of money in one location, but I could make lots of impact in 100, 200 locations, which I could do through the power of franchising." "If you don't pay for this, they can't pay carers and so on and so forth." "The thing that has always saved me has been relationships." "You can't do that in the last second. I tried it too, but it's painful." "Always create the values set for yourself. They will feed you well and you will gain riches, not just financial, but emotional and relationships." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Amrit Dhaliwal https://www.linkedin.com/in/amrit-dhaliwal-a436445b/ Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Fredrik interviews Laura Armstrong, a holistic practitioner and wealth mastery strategist. Laura shares her journey from being a competitive bodybuilder and martial artist to navigating the corporate world as a commodities trader. She discusses overcoming limiting beliefs and the significance of surrounding oneself with a supportive network. KEY TAKEAWAYS Achieving high levels of success requires a holistic approach that encompasses mental, emotional, physical, and spiritual well-being. This balance is crucial not only in martial arts but also in business. A positive money mindset is essential for scaling wealth. Many individuals struggle with limiting beliefs and feelings of unworthiness, which can hinder their ability to attract and retain wealth. Understanding your "why" is vital. Your purpose, combined with a strong drive, propels you into action and helps you overcome obstacles. High achievers are often relentless in their pursuit of their goals. Building a strong network and seeking support from others can significantly enhance your journey. Collaborating with those who have different strengths can help you achieve your goals more effectively. Investing in personal development across all areas—mental, emotional, physical, and spiritual—is crucial. Recognising your own power and taking ownership of your choices can lead to greater success and fulfilment. BEST MOMENTS "I became a holistic practitioner because I wanted that extra edge. You have to have the mindset and be in tune with everything going on with you." "People only want three things: more money, more time, better health. If you offer any of those things and position it properly, you have a goldmine." "Your trauma can create your greatness. How do you want to use it to inspire others to step into their greatness?" "If you're not getting into action, all you need to do is look at your vision and your alignment, because something's off." "Investing in yourself... do it on all levels, not just the physical. Spend time, because when illness strikes, it's because we haven't listened to the other levels." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Today, Fredrik interviews Lee Smith, who shares insights from his 12 years of experience in mergers and acquisitions. He emphasises the importance of ethical practices and creating win-win deals, highlighting his transition to employee ownership in his companies to foster a positive legacy. Lee recounts a recent successful acquisition of a construction company, where he returned shares to the founder, resulting in mutual growth. He also discusses challenges faced in partnerships, including a significant setback with a former partner, and the lessons learned from those experiences. KEY TAKEAWAYS Emphasising the importance of ethical dealings in mergers and acquisitions, the focus is on creating win-win situations for all parties involved, which helps build trust and a positive legacy. Transitioning companies to allow employees to become owners is a key strategy for fostering loyalty and commitment, ultimately leading to a more motivated workforce and a sustainable business model. The journey in mergers and acquisitions is filled with ups and downs. Learning from past partnerships and deals, especially those that went sideways, is crucial for personal and professional growth. Building strong relationships and rapport with potential business partners and sellers is essential. A genuine connection can lead to better deals and long-term collaborations, even if the financial offer isn't the highest. Continuous self-investment in areas such as mindset, nutrition, and personal growth is vital. This holistic approach not only enhances business acumen but also contributes to overall well-being, especially during volatile times. BEST MOMENTS "For me, everything has to be a win-win deal. I'm not interested in anything else. I want to make sure that I leave a path of positivity." "I had a falling out with a business partner. As part of the transaction, I gave another 20% back to the founder." "I learned probably 10 years of lessons in that one person. It was bitter, it was nasty, but now I'm firing on all cylinders." "If you can't even stand each other for a week, don't even go there." "Now is the time to double down and invest. Invest in yourself in whatever that means for you." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik engages in a thought-provoking conversation with leadership expert Peter Anderton. They explore the critical distinction between being a manager and a leader, emphasising that true leadership is about empowering others rather than simply delivering results oneself. KEY TAKEAWAYS Effective leadership is about shifting the mindset from focusing on personal achievements to empowering the team to deliver results. A leader's role is to develop a team that can operate independently. The distinction between a manager and a leader lies in motivation. People work for a manager out of necessity (to get paid), but they choose to follow a leader because they want to, which fosters greater engagement and effort. Leaders must learn to delegate and trust their team members. By stepping back and allowing others to take ownership, leaders can prevent themselves from becoming bottlenecks in the organisation. True leadership begins with self-reflection and personal development. Leaders should focus on changing their own behaviour and mindset to positively influence their teams and create a more effective work environment. There is no such thing as a perfect leader. Acknowledging that mistakes will happen is part of the growth process. Leaders should be kind to themselves while striving to apply the principles of effective leadership. BEST MOMENTS "It's not your job to deliver the result. Your job is delivering the team who deliver the results." "You work for a manager because you have to. You follow a leader because you choose to." "If we don't change, nothing changes. But once we change, everything changes." "The bottom line is short of holding a gun to somebody's head, we can't actually make somebody do anything." "If you built a team that are dependent on you, you're just creating a bigger and bigger problem." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60 CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

In this episode, Fredrik sits down with Dan Cross and discusses the intersection of AI and digital marketing. They explore how AI can serve as a powerful tool for personal and professional growth, emphasising its ability to provide tailored insights and shortcuts in various aspects of life, including fitness and nutrition. KEY TAKEAWAYS AI and social algorithms can reinforce existing beliefs and biases, leading users to content that aligns with their preconceptions, which can be problematic in decision-making. AI can serve as a powerful tool for personal development, such as fitness and nutrition, by providing tailored information and insights that are specific to individual needs and circumstances. Instead of trying to master multiple AI tools, it's more effective to deeply learn and utilise one primary tool (like ChatGPT) to maximise its potential across various aspects of life and work. Building custom AI tools or prompts can significantly enhance efficiency and effectiveness, allowing users to streamline repetitive tasks and improve output quality. While AI can assist in storytelling, it lacks the core values and personal experiences that humans bring to narratives, making trust and authenticity essential in marketing and personal branding. BEST MOMENTS "AI is a confirmation bias machine, and it's a problem. Social algorithms are too." "With AI, all of a sudden, I'm finding I have this fantastic shortcut to figure out anything." "If you build a custom GPT to help you do it, you can knock it down to 30 minutes." "AI will be able to do that same thing, but it didn't do it. Now it's probably moderating." "Now's the time to get into AI. Only 10% of people are using it on a monthly basis." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. https://www.skool.com/invest-in-you-podcast-tribe-8617/about CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall

Today, Fredrik sits down with entrepreneur Bill Widmer, who shares insights on SEO, affiliate marketing, and building supportive communities for ADHD entrepreneurs. Bill discusses his journey from living in an RV to creating a thriving online community called Focus Founders, aimed at helping ADHD individuals focus and succeed without burnout. He also highlights the benefits of affiliate marketing, where entrepreneurs can earn income without the burden of product delivery. KEY TAKEAWAYS Creating a successful community involves offering free value and building personal relationships with members. Engaging with individuals and connecting them to one another fosters a sense of belonging and encourages participation. SEO is not dead; it is evolving with the rise of AI. While traditional SEO principles still apply, optimising for AI search engines requires a focus on brand mentions across various platforms rather than just backlinks. Affiliate marketing allows entrepreneurs to generate income without the burden of product fulfilment. This model can create a stable revenue stream if combined effectively with SEO strategies. Continuous self-investment through courses, coaching, and personal development is crucial. This investment is seen as an asset that remains with an individual and contributes to long-term success. Individuals with ADHD can leverage their unique capabilities to excel in entrepreneurship. Recognizing and embracing these traits can lead to greater focus and productivity, allowing them to build fulfilling lives and businesses. BEST MOMENTS "I am an entrepreneur. My passion project is helping other ADHD entrepreneurs to focus and build lives that they love without burning out or getting overwhelmed." "The reason that it was picked up that people were interested in it is because it had recurring traffic thanks to the SEO efforts that was stable and reliable." "If you want to get found more, basically what you got to do is show up in more places across the internet." "What's not to like about [affiliate marketing]? You get paid and you don't have to fulfil, you don't have to deliver." "Just get out there and do what you love. Whether you think you can or you think you can't, you're right." ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/ Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/ Youtube Channel: https://youtube.com/c/Sandvall Ivan Sandvall Instagram @ivansandvall