In this episode, Fredrik interviews Cameron Clarkson, founder of Bookblaster AI, discussing innovative approaches to book marketing and the role of AI in entrepreneurship. Cameron emphasises the importance of thinking outside the box and building a portfolio of products rather than focusing solely on one. He highlights that many authors struggle with marketing, often leading to poor book sales, and shares how Bookblaster simplifies the creation of sales funnels for authors.

KEY TAKEAWAYS

Many self-published authors struggle with book sales not because their books are of poor quality, but due to inadequate marketing efforts. A strong marketing strategy is essential for success.

Building and maintaining an email list is crucial for authors. It allows for direct communication with readers, making it easier to request reviews and engage with the audience.

There are different motivations for becoming an author, including the desire for recognition, financial gain, or leaving a legacy. Understanding these motivations can help tailor marketing strategies. AI tools can significantly streamline tasks such as managing emails, conducting outreach, and even generating marketing content. This can save time and improve productivity for entrepreneurs and authors alike.

Utilising AI to simulate feedback from various personas can provide valuable insights into a manuscript. This approach can help authors refine their work by considering different viewpoints and suggestions for improvement.

BEST MOMENTS

"I think the future belongs to companies that can give themselves permission to think outside the box and think big."

"The marketing behind it is either terrible or non-existent."

"Conversations lead to conversions."

"If you want to have a successful campaign, I like to think about as you're really buying eyeballs and information."

"Most of the time, those are the authors that we can really help."

ABOUT THE GUEST

https://www.linkedin.com/in/cameron-clarkson-7b5982239/

ABOUT THE HOSTS

Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares ideas and interviews world-class entrepreneurs, investors and experts, occasionally joined by his sons Ivan and Charlie Sandvall. Each episode blends investments, entrepreneurship and personal development so you can invest smarter in yourself, your business, and your money.

Listeners in over 150 countries tune in to get practical tactics you they use this week to buy and build better businesses, make stronger financial decisions and create more freedom in their lives. The goal is simple: help you take action, gain real control over your finances, support others around you and actually enjoy the journey of building wealth and a meaningful life.

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall