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© 2024 Just Marketing®
Description
Just Marketing® reflects a commitment to justice through marketing that is ethical, inclusive, accessible, and (of course) profitable.
Marketing has long relied on manipulation, exploitation, and tactics designed to pressure consumers - roots that persist in many of today's marketing strategies. But it doesn’t have to be this way. We don't have to compromise our values to promote our businesses.
Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space.
Meg is on a mission to disrupt the marketing status quo so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.
Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.
Whether you're an entrepreneur, small business owner, or mission-driven marketer... Join us as we unpack the problems in traditional marketing, spotlight ethical alternatives, and show how marketing can be a force for good.
Ready to make a positive impact?
(1) Tune in
(2) Subscribe, and
(3) Share this resource with others who are devoted to equity-centered strategy.
Let's make a difference together by building businesses that lead with kindness and empathy first.
That's Just Marketing®.
32 Episodes
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Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all...
An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.In This Episode You'll Learn:How to build an Ideal Client Avatar (ICA)What is an Inclusive ICA and how does it differ from what you were taught? Ensure your marketing is ethical, inclusive, and ...
Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years.In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.In This Episode You'll Learn:What is a diversity statement and why your business should have one.How to write your diversity statement.Wh...
A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.In this episode you will learn:Three elements of a successful call to actionHow to write effective CTAs to drive your customers to take the action that you want them to take.Just Marketing considerations to keep in mind when crafting CTAsFREEBIE:...
Brianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people, so learning more about what Auti...
A well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.In This Episode You'll Learn:3 types of hooks commonly used by marketersJust Marketing principles to keep in mind when crafting your hooksFREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks Ensure your marketing is ethical, inclusive, and accessible: Download t...
Nina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses.Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, an...
I recently read the book Doing Democracy: The MAP Model for Organizing Social Movements by Bill Moyer. This book not only outlines what it takes for social movements to be successful, but it references many case studies of past social movements.While reading the book, I couldn’t help but think about the Just Marketing® Movement. While it’s not a true social movement like the US Civil Rights Movement or the Breast Cancer Social Movement, I began to recognize parallels between what the book was...
Jillian Abby joins Meg Brunson to discuss inclusive messaging.Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?I said "when" because we're all bound to mess up at some point - let's prepare in advance!In This Episode You'll...
In This Episode You'll Learn:What is psychological pricingWhat is charm pricingWhat is odd-even pricingHow we can price ethicallyHow to join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Ins...
In This Episode You'll Learn:The downside of sales funnelsWhy we need to shift our mindsetHow to go about mapping your customer journeyHow you can join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Co...
Mia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.In This Episode You'll Learn:What *is* ethical copywriting5 harmful tactics that business owners should reconsider3 things *to* do insteadWords are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their p...
It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?There are typically two ways to react when a national tragedy occurs:You either,1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensiti...
So many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implementing so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable .....
Trigger warnings and tone tags are two Just Marketing® tools that make your content more equitable and inclusive.Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer.Tune into this episode to learn more... Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at Just...
Diversity brings strength. Diverse voices create growth. Diversity drives success.And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic.One Black voice does not speak for all Black peopleOne Queer person’s experience is not that of another Queer person’sIn our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be care...
Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselve...
When it comes to creating online content, the need to be creative and stand out is pretty obvious.I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you.However, as a Just Marketer who actively seeks to be as accessible and incl...
The Americans with Disabilities Act (ADA) was passed in 1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. After all, in 1990 we never could have imagined how technology would change over the next 20+ years.While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is sim...
Communicating via written text has to be done strategically in order to be effective.Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely.If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to formatting your text as a part of your marketing strategy. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure...
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