Claim OwnershipLET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship
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Your dose of personal brand, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
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What if the biggest threat to scaling your business isn't your competition—it's your own fear of being visible?
In this crucial episode, we're confronting the "invisible entrepreneur" mindset.
The post #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale first appeared on Rana AlBasri Mouawad.
Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of "figuring-out" visibility on social media.
After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online.
The post #62: What does “Showing-up” really mean for Business Owners? first appeared on Rana AlBasri Mouawad.
What is about Public Speaking that can be exhilarating for some and nerve recking for others?
This podcast episode discusses all the factors that makes a good speaker...
The post #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra first appeared on Rana AlBasri Mouawad.
Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen.
In this episode, my guest, Marina Gerges - Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strategies that helps female founders to get what they deserve: to be seen & paid for who they are by having a brand that reflects their style, personality and vibe!
The post #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges first appeared on Rana AlBasri Mouawad.
Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries.
The post #59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein first appeared on Rana AlBasri Mouawad.
“What do I want to be known for?”
Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING.
It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you.
The post #58: Your Personal Brand’s Superpower is in your Positioning first appeared on Rana AlBasri Mouawad.
My guest this week is Moe Samman; a luxury brand consultant and expert. In this episode, we touch on many topics, such as:
- The luxury customer psychology and expectation
- Key branding elements to dominate a luxury segment
- Biggest challenges for founders who want to shine in the luxury category
- Luxury experience across the value chain... and much more.
The post #57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman first appeared on Rana AlBasri Mouawad.
In this solo episode, I explain why thought leadership is the new currency in our information-saturated space, how to be visible online, and all about consistently sharing valuable insights and speaking on issues that impact your industry.
How customers perceive your personal brand can significantly impact your business. Thought leadership helps shape this perception by demonstrating your expertise and commitment to providing value.
The post #56: Credibility & Trust creates Influence first appeared on Rana AlBasri Mouawad.
n this episode, my guest is Helen McGuire - a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.
Some of the topics covered in our chat:
- Failure and different issues founders face
- Finding the right information, the right mentorship and building a support system
- Sales, hiring advice and the value of business validation
- Authenticity and becoming the brand face of your business
- Networking, accountability and commitment
I hope you enjoy this episode & start applying these valuable lessons to your own founder journey using the links to the resources shared.
The post #55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire first appeared on Rana AlBasri Mouawad.
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:
-Leveraging storytelling when applicable
-Creating a clear emotional connection
-Consistency with brand voice, purpose & mission
-Hosting it on the right platforms
-Being part of an overall strategy, designed towards a specific goal
In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effectiveness, authenticity, and connection in effective content.
The post #54: ⏰ Fascinate Your Audience With The Right Content first appeared on Rana AlBasri Mouawad.
This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.
In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months... and my plans while reviewing some of those results.
The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn't ... and use the remaining half of the year to pivot, change or "fix" anything in my strategy.
I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you've come since setting them with a mid-year review and assessment.
Have a wonderful summer and see you in a new season in September 🎉🎉
The post #53: I’m Sharing Bits of my Mid-Year Review first appeared on Rana AlBasri Mouawad.
What is a Brand without authenticity, relatability and connection?
What is a Brand without a clear promise that is rooted in the Value Chain?
What is a Brand that is built on social platforms VS thought leadership and content creation?
What is a Brand without soft skills and just hard skills in the world of AI?
If these questions ever crossed your mind, you've come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.
The post #52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on Rana AlBasri Mouawad.
While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.
In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.
The post #51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera first appeared on Rana AlBasri Mouawad.
We’ve all been there… you're on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!
You're not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.
In this episode, we double down on 5 ways that will help you to never run out of content ideas!
The post #50: 5 Ways to Never Run out of Social Media Content Ideas first appeared on Rana AlBasri Mouawad.
If in the midst of frustration, you asked yourself any of these questions:
Why is a "popular" guide not giving me the branding solutions I'm looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal "face"?
Do I need to control the narrative and build my personal brand?
How do I know what is "wrong" with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand
The post #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on Rana AlBasri Mouawad.
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.
The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company's success.
In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.
The post #48: Unlocking the Power of Employee Advocacy first appeared on Rana AlBasri Mouawad.
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market?
In this episode, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today's ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.
The post #47: “Designing Brand Success” – A Conversation with Jaafar Hamza first appeared on Rana AlBasri Mouawad.
If I told you that your personal brand can
- Serve you like a backstage pass to better opportunities in life and business
- It’s your key to sharing your voice
- It helps you connect with the right crowd
- It supports in building a sustainable business
- It helps in your career advancement
Would you still struggle in believing that your personal brand requires your focus to build?
This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle.
I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let's share experience for the benefit of this amazing community!
The post #46: Navigating Common Struggles in Building a Personal Brand first appeared on Rana AlBasri Mouawad.
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.
In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.
The post #45: Mastering Content Marketing for Experts and Businesses first appeared on Rana AlBasri Mouawad.
If you’re planning a launch, listen-up!
Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or a discount offer…
Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.
In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.
The post #44: Launching Something Soon? 5 Communications Mistakes to Avoid first appeared on Rana AlBasri Mouawad.
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