If in the midst of frustration, you asked yourself any of these questions:

• Why is a “popular” guide not giving me the branding solutions I’m looking for?





• What is at the heart of a brand?





• How important is the brand story to my brand?





• Why are big companies trying to put on a personal “face”?





• Do I need to control the narrative and build my personal brand?





• How do I know what is “wrong” with my brand?

Then this episode is for you.

I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.

Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand. 

Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity. 

You can connect with Michelle on these platforms:

Website: http://www.Michellebalaun.com

LinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/

Instagram: https://www.instagram.com/michellebalaun/

To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.

Here is the FREE gift to download from Michelle, her IDEA HURRICANE

If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.

If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.

I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!

x Rana

PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!

The post #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on Rana AlBasri Mouawad.