#56: Credibility & Trust creates Influence
Description
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.
At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.
Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.
In this solo episode, I explain why thought leadership is the new currency in our information-saturated space, how to be visible online, and all about consistently sharing valuable insights and speaking on issues that impact your industry.
How customers perceive your personal brand can significantly impact your business. Thought leadership helps shape this perception by demonstrating your expertise and commitment to providing value.
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
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The post #56: Credibility & Trust creates Influence first appeared on Rana AlBasri Mouawad.
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