LMA Podcast

In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America. Speakers: •Carman Akins, Director of Practice Marketing, DLA Piper US •Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP •C. Dominica McGinnis, CEO and Executive Coach, BridgeField Group Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience. Speakers: Rebecca Hnatowski, President, Edwards Advisory, LLC (Host) Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams Mullen Debbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLP Rachel Shields Williams, Director, Knowledge Management, Sidley Austin Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success. Speakers: Julie Amos, Director of Pursuits and Client Development, Jackson Lewis Ben Curle, Associate Director, Ambition Emily Flowers, Director of Strategic and Communications, Jenner & Block Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served. In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive. Speakers: Deborah Farone, Founder and Marketing Strategy Consultant, Farone Advisors Allan Schoenberg, Chief Communications Officer, Vinson & Elkins Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context. This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent? Speakers: Michelle Calcote King, Principal and President, Reputation Ink Traci Stuart, President and CEO, Blattel Communications ​Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise. Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs. Speakers: Kristin Gray, Attorney, FordHarrison Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry. Speakers: Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host) Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP SJ Snyder, DEI Specialist, Holland and Hart LLP Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts. Speakers: Heidi Horn, Senior Business Development Manager, Vorys (Host) Lauren Resnick, Chief Practice Partner, BakerHostetler Series Description: The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Thank you to IHG Hotels & Resorts for sponsoring this episode.

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind. Speakers: Tony DeSimone, President, You're the Expert Now Jennifer Griffin Scotton, Chief Marketing Officer, Constangy Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Thank you to IHG Hotels & Resorts for sponsoring this episode.

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

Episode: 108 Episode Description: On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts. Speakers: Debra Baker, Managing Director, GrowthPlay Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson Relevant Links: To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast. About this Collaboration: LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Episode: 107 Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices. Speakers: Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry Julie Holton, Principal Strategist and Owner, mConnexions (Host) Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting Cynthia Voth, Chief Client Officer, Miller Nash LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 106 Series: SIG Share-Out Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI. This conversation will explore content marketing, CRM concepts, ChatGPT and more. Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP Britt Powers, Senior Marketing Manager, Orrick Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 105 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity. Speakers: Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation Keith Emmer, JD, Principal, Startegix PR/Media Debra Picket, Principal, Page 2 Communications Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures. Speakers: Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms. Speakers: Donald Dubón, Co-Founder, IO·Epik Andrés Jara, Co-Founder, Alster Legal Bernardo van der Laat, Managing Director, PredictaBill (Host) Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 101 Series: SIG Share-Out Episode Description: In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness. Speakers: Deb Pickett, Principal Consultant, Page 2 Communications Brook Redmond, Director of Business Development, Baker Donelson Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Description: In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more. Speakers: Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host) Kimberly Rennick, Director of Client Relations, Covington & Burling LLP Alycia Sutor, Managing Director, GrowthPlay About the LMA Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.