Navigating Communications Through Law Firm Mergers
Update: 2024-12-17
Description
In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends.
Speakers:
Jamie Diaferia, CEO, Infinite Global
Kenny Gary, Founding Partner, LIMELIGHT
Ashley Horne, CMO, Womble Bond Dickinson
Lisa Smith, Principal, Fairfax Associates
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Speakers:
Jamie Diaferia, CEO, Infinite Global
Kenny Gary, Founding Partner, LIMELIGHT
Ashley Horne, CMO, Womble Bond Dickinson
Lisa Smith, Principal, Fairfax Associates
Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
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