Understanding the Impact of Competitive Intelligence
Update: 2023-11-21
Description
Episode: 109
Episode Description:
In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.
Speakers:
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
Episode Description:
In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.
Speakers:
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
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