Leaders Of The West

Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition. Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur. Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!   Resources & Links: Building a Story Brand by Donald Miller [affiliate link] Rich Dad Poor Dad by Robert T. Kiyosaki [affiliate link] Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Ashley: Check out her website Follow on Instagram @theboutiquehub and @ajalderson Boutique Chat Podcast   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves.  Learn more about Alyssa and Sweet Briar Creative HERE!   Resources & Links: $100M Leads by Alex Hormozi The Ed Mylett Show podcast Online Marketing Made Easy with Amy Porterfield podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Alyssa: Check out her website Follow on Instagram @sweetbriarcreative Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

I want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that!  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI.  David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation. An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.   Resources & Links: Sidecar Sync podcast Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Dave: Connect with on LinkedIn Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts.    Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.   Resources & Links: Never Split the Difference by Chris Voss Boutique Chat podcast Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Quincy: Download the Rodeo Quincy app Follow on Instagram and Facebook Check out her website    Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity.  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way.    After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same, telling stories and building communities surrounding the businesses, brands, organizations, and events of the western and agriculture industries.   Resources & Links: Creativity Inc- https://amzn.to/3wUvtNa Know What You're For - https://amzn.to/3PtuM3I Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Natalie:  Follow on Instagram @mcfarlandproductions Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing a bit of behind-the-scenes with our third Q&A episode! I recently put up a question box on Instagram for you all to ask questions that I would answer on the podcast. And let me tell ya, you guys delivered! The questions you submitted were SO GOOD. I narrowed the questions down to four that I’ll answer today, but this Q&A series will be recurring on the podcast going forward.  The four questions I answer are:  Does entrepreneurship come naturally to you and how have you learned to grow that skill? What are some daily routines and habits that have helped you grow?  How do you invest in yourself to be a better leader for your team?  What is one piece of advice that you’d give to a first time leader?    Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is Vance Crowe and we’re talking all about the art of listening. Vance discusses his journey from a small-town upbringing to engaging with global technologies, emphasizing the importance of interest-based negotiation and effective listening. He shares insights on building relationships and the value of genuine dialogue with one of many great tips of: being interested vs. interesting.  As the former Director of Millennial Engagement for Monsanto, Vance is an experienced negotiator who has spoken before more than 250,000 people, addressing complaints and questions about controversial topics like GMO’s and pesticides. Vance has worked around the globe; the World Bank Group, the U.S. Peace Corps, in media at NPR and PBS stations, and even as a deckhand on a ship. There are few in agriculture with an understanding of Globalism, International Organizations, and the power of the media. Vance holds a degree in communications from Marquette University and a Master’s degree in cross-cultural negotiations. Vance is a fellow at the Seton Hall Center for Peace Studies, an honorary member of the Alpha Gamma Rho Agriculture Fraternity and the 2021 Communicator of the Year for the American Society of Farm Managers and Rural Appraisers (ASFMRA)   Resources & Links: Getting to Yes book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Vance:  Follow on X @vancecrowe Check out the Legacy Interviews blog Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer! Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI. Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California.    Resources & Links: Superbosses book How I Built This with Guy Raz podcast Wisdom From The Top with Guy Raz podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jane:  Glow Group website Rural Haze website Schedule a call with Jane and her team   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I’m giving an update on what we’ve been up to lately at Of The West. Then I’m diving into three separate topics that I’ve been thinking a lot about lately that I want to share. Each of these topics are valuable, but didn’t hold enough weight on their own to have their own episode, so I’m combining them into this “small bites” episode. The topics are the importance of action over procrastination, understanding that situations may worsen before improving, and the significance of giving and receiving grace.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is the one and only Tyson Durfey to talk all about mental toughness and the power of mindset. He shares how to cultivate a strong mindset, how to continue to be positive even when you’re in a slump, and the power of always going back to the basics. Tyson Durfey is a World Champion Rodeo Athlete, Speaker, Entrepreneur, and Mental Toughness expert. He has mentored thousands of athletes in his No Limits Mentorship Program and continues to push the boundaries of what is possible on a daily basis. Tyson always says “Teaching is just another opportunity to learn” so he is quick to share his experience on social media to lift up, motivate and inspire others. Tyson teaches the techniques he used to become a World Champion athlete to individuals from all walks of life. His belief is that if he shares his knowledge they can “Time Collapse” on it and achieve their goals much faster. He believes in learning from other mistakes as much as possible and avoiding your own. This can only be achieved through committed effort and the sharing of knowledge.   Resources & Links: Rich Dad’s Guide to Investing book  Unleash the Power Within book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Tyson:  Follow on Instagram @tysondurfey Check out his website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand.  Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.   Resources & Links: Episode 6: The Importance of Taking Risks with Ranch Water Founder, Katie Beal Brown How Brands Grow book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Katie:  Follow on Instagram @katiebealbrown and @ranchwater Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I am interviewing Trey Wasserburger, owner of TD Angus and co-founder of Sustainable Beef. We are discussing the interconnected nature of Trey's operations, from ranching to processing beef within a 15-mile radius. Trey also dives into how necessary it is to have mentors, the power of hard work, and building your mental toughness muscle. He also highlights the crucial role his wife plays in his life and businesses and how to get comfortable with being uncomfortable and taking risks.  Trey and his wife, Dayna, are the owners of TD Angus, a registered seedstock operation in North Platte, Nebraska that markets 350+ Angus bulls annually. His family also operates a 30k capacity feedlot in Hershey, Nebraska where they also host the TD Angus Feed Test where commercial ranches can compete for $25,000 in cash for winning 5 industry-relevant categories. He is also a Co-Founder of Sustainable Beef LLC, the producer-owned packing plant that is in construction now and will be in operation in 2025 and was invested in by Walmart.   Resources & Links: Join The Directory Of The West Trey’s article on mental toughness: Vision Meets Fortitude In This Next Gen Cattleman Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Trey: Follow/subscribe to his podcast, Most of the Best TD Angus website Tributary Beef website Sustainable Beef website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I am joined by former rodeo professional and current owner of Silver Lining Herbs, Josi Young. We are diving into Josi’s rodeo background, his transition to business, and the importance of mentorship. Josi emphasizes the significance of company culture, aligning goals within an organization, and the impact of leading by example.  Josi Young is originally from the heart of south central Idaho. His journey has been quite the ride—from growing up in the countryside to chasing his dreams in the world of rodeo and now finding fulfillment in family and entrepreneurship. His path took a thrilling turn after high school when he embarked on a rodeo scholarship journey at Idaho State University. At just 20, he ventured into the professional rodeo circuit, carving his place among the top cowboys worldwide. Despite enduring numerous broken bones along the way, the thrill of competition fueled his passion for the sport. However, as life often does, it ushered in a new chapter. Transitioning to family life, he embraced the role of a devoted husband and father to two beautiful children. Simultaneously, he embraced the world of business, becoming the CEO of Silver Lining Herbs, their family-owned venture. Outside of work, he cherishes spending quality time with his family, enjoying the simple pleasures of life amidst Idaho's scenic beauty. He also has a deep love for animals and the outdoors, finding solace in nature's embrace.   Resources & Links: Nine-Figure Mindset by Brandon Dawson The 10X Rule by Grant Cardone Directory Of The West FAQs Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Josi: Email: josi@silverliningherbs.com LinkedIn: Josiah Young Silver Lining Herbs Website: silverliningherbs.com Cardone Ventures Website: cardoneventures.com   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I am joined by Of The West’s Director of Marketing, Sarah Wilson. We're going to unveil all the details of The Directory and how it will connect creatives with potential clients. We’re discussing the platform’s history, its rebuild for improved user experience, and its focus on serving the agriculture and western industries. The Directory will feature a range of services and various business types. With advanced search capabilities and customizable profiles, The Directory aims to be a comprehensive resource for creatives of all levels and for those looking to hire said creatives.      Resources & Links: Get all The Directory updates by signing up HERE Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest on the podcast is my friend, Karlee Peterson. Karlee shares her career progression from college finals to the NFR, lessons from her past role at Bass Pro Shop, and her instrumental role in establishing the Cowboy Channel. She reflects on the impact of divine timing in her career, earning respect as a woman in leadership, and the importance of humility and empowering your team. Born & raised in South Dakota, Karlee has a natural passion for agriculture and the western way of life that’s been instilled from a young age. With appreciation for the sport of rodeo and putting it into play on screen, Karlee has used her skill set learned at school and various roles throughout the industry to capitalize on television production and bring rodeo to the major platform.  She understands that a girl in her 20s with a dream for media production and the love for the land and cowboy way of life, there’s always a story to be told. She has produced the broadcast on some of the biggest events of 2023 such as the Inaugural Governor’s Cup, Larry Mahan Memorial, launching the Cowgirl Channel to EP of the NFR Shows. Karlee’s dedication has led to multiple prestigious broadcast awards including Cynopsis Best of the Best in Sports Programming and the PRCA Excellence in Broadcast Journalism.    Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Karlee: Follow on Instagram @karlee_peterson Connect with on LinkedIn   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, we have special guest Terryn Drieling and we’re talking all about the Enneagram, how it can expedite self awareness, and how it can help us improve both our personal and professional relationships. Terryn shares her Good Movement theory and how it correlates to both livestock and humans and helps us improve our communication. Terryn Drieling grew up on a small feed yard in Northeast Nebraska. She now lives and works on a large ranch in the Sandhills with her husband and their three kids. She believes the stockmanship principle of good movement applies no matter what species we're interacting with.  Over the past several years, she’s taken what she knows about that principle, studied the Enneagram, read countless books on brain science, psychology, generational trauma, and communication. Terryn has used what she’s learned to develop her “Good Movement” coaching and trainings, and started the Good Movement Draws Good Movement podcast to help fellow farmers, ranchers, and rural folk improve communication and grow relationally.   Resources & Links: Terryn’s Poor Woman’s Latte recipe When the Body Says No The Road Back to You Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Terryn: Follow/subscribe to her podcast, Good Movement Draws Good Movement Follow on Instagram @terryn.drieling Check out her website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

I know that as a rural woman, it is so hard to make and take time for ourselves. So in 2024 we’re going to change that! On today’s episode, I’m going to share my strategy for ditching the guilt and carving out my quiet/refresh time while juggling responsibilities. It is so important that we prioritize what fills our cup and find peace in the small things.   Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest, Pat Fitzgerald, is the CEO of the National Cowboy and Western Heritage Museum. In today’s episode, Pat shares his diverse background, including roles at Campbell Soup, Citibank, Walt Disney, and Apple, and his journey to becoming the museum's CEO. He discusses the museum's mission to authentically represent cowboy and Native American cultures, the importance of storytelling and technology in engaging audiences, and the balance of tradition and innovation in agriculture and western industries. The conversation also covers the traits of high achievers, advice for entrepreneurs, and Pat's personal values and influences. Pat is currently the President and CEO of The National Cowboy & Western Heritage Museum where he is building on the rich Art, Artifacts, Culture, and History of the West through and with the addition of transformational Guest Experiences and Story Telling. This National Museum is a treasure located in the heart of the United States in Oklahoma City and is frequented by Guests from all around the world. Pat has relocated frequently and through this and his travels has been very fortunate to experience new places and opportunities. Pat received his BS from Southwestern Oklahoma State University with a double major in Marketing & Accounting. Pat moved back to Oklahoma in 2015 with his wife Barb of 35 years and they have a daughter, son, daughter-in-law and two granddaughters all who also reside in Oklahoma.   Resources & Links: How to Become CEO  Who Moved my Cheese  Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Pat: Check out the National Cowboy and Western Heritage Museum Connect with on LinkedIn   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices