This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.

In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible.

We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table.

Resources & Links:

• Pendleton Round-Up


• How to Win Friends & Influence People by Dale Carnegie


• Let’er Buck


• Not Gonna Lie with Kylie Kelce Podcast


• Calm Down with Erin & Charissa Podcast


• The Skinny Confidential Him & Her Show Podcast


• The Chris Harder Show Podcast


• The Ed Mylett Show Podcast


• Toter Tales with Coleman Proctor Podcast


• The Jeff Fenster Show Podcast


• The Luke Branquinho Show Podcast


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Connect with Tiah:

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