This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. 

In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention.

She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters.

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Connect with Karoline:

• Follow Karoline on Instagram @rose.karoline
  


• Visit KRose Company and follow on Instagram @krosecompany and Facebook
  


• Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook
  


• Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast
  


• Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok
  

Connect with Jessie:

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• Check out the Of The West website
  

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