Let's Talk Dog Business

In this episode, Jo & Vicky are joined by Collin Funkhouser from Pet Sitter Confessional. He and his wife run a pet-sitting and dog-walking company which employs 13 people, while homeschooling their kids. They also run a podcast and socials that help dog professionals across the globe to share their tips, experiences, and stories.  During the discussion, Collin touches on everything you need to know to establish and grow a dog business. But he goes into depth when it comes to deciding when to hire your first employee, finding the right people, training them, and nurturing their talents. He also explains how to create a company culture that ensures that your service continues to improve, and your business can grow without you being there every minute of the day. KEY TAKEAWAYS If your business is seasonal smooth out the troughs by offering other services. Let your business partner take control of the things you are not good at. If you work with your life partner, don´t talk about the business during family time. Hire good help as soon as you can. It makes your business resilient. Hiring employees rather than relying on freelancers enables you to train them and keep standards high. Hire people who are confident in their abilities yet humble enough to ask questions. Put in place the right processes and continually improve them. In a competitive market niching down works.  Every dog owner has a different lifestyle, so the dog care each one needs is different. Every time something goes wrong ask – what could I have done differently? Your marketing language has a significant impact on whether the service you provide looks like good value for money. Use video to connect with your client and show them how happy you make their pet. Providing the owner gives permission it is also great for marketing. Remember that taking care of someone´s pet well makes a huge positive difference in their life. Put in place boundaries and stick to them e.g. not working on your kid´s birthdays. You are not alone, join an online dog business group to find support and understanding. BEST MOMENTS “Everybody's better when we're sharing and telling our own stories.” “To be clear is to be kind…we want our employees to know exactly what it means to have done an amazing job.” “Soft skills are the most important thing in the success or failure of people in your business.” “We´re still learning.” “Downtime takes practice because we're small business owners we're wired to …. get out there and conquer.” EPISODE RESOURCES https://www.petsitterconfessional.com https://www.facebook.com/petsitterconfessional https://www.facebook.com/groups/412597292686603 https://www.instagram.com/petsitterconfessional SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations.  Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success.  KEY TAKEAWAYS Fear often stems from past experiences and learned behaviours rather than being inherently logical.  Providing free content can be a strategic way to build trust and rapport with potential clients.  Businesses should focus on the outcomes they provide rather than just the time spent on services.  There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget.  Regular self-reflection is crucial for personal and professional growth.  BEST MOMENTS "It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason." "If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defence mechanisms around that fear." "You can't possibly charge that amount of money. You can't possibly do this. You can't do that. People don't want this. Make dog training affordable. I'm like, what's affordable? What does that mean?" "If you try and cater for everybody on a low ticket, you're going to have to work a fair amount of time in exchange for that money." "If you allow your brain to take over and be controlled by fear, be controlled by the unknown, be controlled by everybody else's opinion of what you should be doing with your business, nothing is going to change."   EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry! Just, click and enter your details to join the priority list now: https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy  SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book.   This guide teaches you to build a brand, grow a loyal client base and navigate the challenges of running a business in an ever-evolving market. In this episode, Jo & Vicky briefly talk through lead generation, sourcing good customers, creating processes, and leveraging social media to provide you with a taste of what you can expect from their brilliant guide.   https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy    KEY TAKEAWAYS   ·      Get on the priority list to secure the free bonuses. ·      The dog business is always evolving, which means you have to constantly be tweaking and updating your skills. ·      Waiting for customers to come to you leaves you struggling and missing clients that can add to your bottom line. Lead generation is essential. ·      Most potential customers do not fully understand how serious the problems they will face in the future are going to be if they do not address behaviour issues in their young dog. You have to educate them, which in turn motivates them to buy. ·      It is easy to spend a lot of money on ads that don´t work or to fail to turn leads into customers. ·      Creating watertight processes and following them takes a lot of stress out of running your business. ·      Finding customers that are a good fit for how you work is essential.     BEST MOMENTS “We have poured every ounce of knowledge into this book that worked for us to turn an all-right business, into a business that collectively turned over £150k.” “It's our mission in life to equip all of you dog folk out there with as many skills that are really going to help move the needle along in your business .” “It's worth getting on that priority list for the bonuses.” “I changed the way I delivered my service because I was chasing the money.”     EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES   Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness     Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/       ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.  

Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture. Together, Jo & Vicky have a combined 27 years of experience running dog businesses and coaching other entrepreneurs. So, you know that the strategies and advice they share in their book are both practical and effective.   KEY TAKEAWAYS Setting your business up in the right way makes it easier to grow. The foundations you lay matter. Developing the right mindset right is essential. If you don´t the rest won´t work, which is why this is included in their book. When you do not feel safe, you make bad decisions. Having a strategy to follow stops you from feeling lost and desperate. Trying to replicate the business model of a well-established company rarely works. Especially, if you are a startup because you are just not ready to do things that way. Following a business blueprint is important, but you also have to get creative, have fun and do what you want. Many people have self-limiting beliefs about how much money a dog business can make. Using real-world examples Jo & Vicky bust those myths and show you how to make 6 figures. Putting in place services that bring in regular income helps stop the mental burnout and stress that leads to bad decision-making. If you have lost the love for your existing business this book is also for you, it shows you how to change direction, provide a better service and make more money. Understanding modern marketing techniques and investing in the right technology makes it easier to find and retain clients. Jo & Vicky explain how. BEST MOMENTS “This is basically what I wish I'd had when I started my dog business.” “It's your business. It's your life. You create whatever you want to off the back of it.” “Really, the whole book is about mindset… if you don't get that bit right, the rest won't work anyway.” EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy  Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way.  Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses. KEY TAKEAWAYS Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off. Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode. Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties. In the early stages focus on one or two options. That is how all successful businesses get started. Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option. Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer. Do your market research before launching a new service. Rymel explains how. Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away. Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts. BEST MOMENTS “Generating revenue is simply offering a real exchange in value.”  “Don't panic and worry about affordability …. just create choices. “Present the harsh reality of what happens if the problem is not solved.”   EPISODE RESOURCES https://www.instagram.com/rymeldmot https://www.facebook.com/RymelDmot SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow?   KEY TAKEAWAYS Most self-employed people and sole traders have zero business training. Even people who have held senior corporate positions only have a limited understanding of what it takes to run an independent business. Winging it will only take your business so far.  Be patient with yourself don´t try something once, and then immediately give up because you think it hasn´t worked. Flitting from one thing to another is a sure way to waste your energy and resources. Always think about whether what you are planning to do will fit in with your long-term bigger picture. There is no need to feel uncomfortable about charging a decent amount for the service you provide. People are coming to you because they can´t do it themselves, they need your expertise. It is not your job to second guess how much someone can afford, you need to set your rate and stick to it unless you are running a promotion. Give value by providing the basics for free. Choosing someone to teach you everything you need to know is far more efficient than trying to learn things piecemeal.   BEST MOMENTS “That job didn't teach me the skills that I needed to be a business owner.” “It's a good comparison…. we are like, little reactive dogs.” “Business is a journey. The same way as you learning about dog behaviour is a journey"   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by the amazing business strategist Lisa Johnson, to talk about passive income. Lisa helps businesses make much extra income using passive and semi-passive income streams, such as courses, the membership model, and more. Lisa has extensive experience in all aspects of marketing. Over the past few years, Lisa´s own business has generated a turnover of  £20 million.   KEY TAKEAWAYS People buy from people they have something in common with. Be authentic and share who you are. Most markets are saturated or nearly saturated, so to stand out you need to go beyond your primary message of what you do and how you can help customers. You need a secondary message. Your secondary message does not have to relate directly to your business, it could be sharing what you are doing about something you care about e.g. the environment. Don´t fear being canceled, bullied, or not liked. It´s not pleasant, but it happens to everyone and will not stop you from achieving what you want. You must build an email list rather than relying 100% on 3rd party platforms e.g. Instagram. Don´t feel you have to be perfect. Be yourself, flaws, and all. Ignore the gurus, you can be extraordinarily successful without having to be unethical. It doesn´t matter if 95% of people don´t agree with you or like you. The 5% who do will buy from you, which is more than enough. People buy courses that contain information they can get for free because they know they won´t do things unless someone is supporting them in doing it.   BEST MOMENTS “People buy from people that they like.” “The only way to live is to show up as if you have already been cancelled.” “You can be professional and make mistakes.” “The more value you give, the more likely people are going to want your support and work with you.”   EPISODE RESOURCES https://www.instagram.com/lisajohnsonstrategist/p/C3hz2Uks24F https://thatstrategyco.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

Today, Jo & Vicky are joined by Victoria Stillwell from It´s Me Or The Dog and The Dog Academy, TV fame. She runs an academy to teach people to be dog trainers. Victoria has been a dog trainer and behaviour expert for over 20 years. During this varied and interesting discussion, they end up talking about why money is not a dirty word and how you can be super powerful in your business. They also discuss what those in the industry can do to support each other and improve the industry overall. Victoria also explains, step-by-step, how to create a course that works and keeps clients engaged.   KEY TAKEAWAYS Always be authentic and genuine and people will trust you and your business. Don´t be afraid to promote yourself. Celebrate your knowledge, share it, and make sure you are paid what you are worth. Spend time on shaping and growing your business instead of worrying about what others are doing. Find your why, your reason for being in the dog business. It does not have to be big; it could be as simple as I enjoy this work. You have to like people. Dog training is a tough business, and the value of the services provided is underestimated. Don´t be afraid of failure. If you have an idea ask  – How am I going to do it? Reach out and collaborate with other dog trainers in your area. Be flexible, explore, and focus on what you are doing in your business rather than what other providers are doing. If you are looking for courses to reinforce what you are teaching clients look into the resources at positively.com.   BEST MOMENTS “If you are authentic, it will shine through.” “Dog-centred first then client-centred, but both are really important.” “Every course has got to be a story. It's got to have a beginning and a middle and an end.” “Be proud that you are making money and go out there and do the best you possibly can.”   EPISODE RESOURCES https://positively.com https://www.vsdogtrainingacademy.com Socials - @victoriastilwell and @itsmeorthedog SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/     ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organizations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models. By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for your business, what the best approach and how to make it happen. KEY TAKEAWAYS Creating a dog training course does have the potential to generate some passive income. The average conversion rate, even if you have an email list of active followers is only between 7 and 10%. So, you need a big list to generate enough buyers. It takes a lot of upfront work to build a big enough list to sell to. Content creation and marketing will consume more of your time than you think. When people do buy, if you do not offer them some support, the chances are they will not complete the course, which is disheartening. The membership model can include support but running it will take up some of your time. Sharing live training has some advantages over delivering a standard course. Do your research, and make sure that there is demand for what you are thinking of delivering. Whatever you deliver has to be suitable for your audience. During the research phase find out what people want and how they want it to be delivered. BEST MOMENTS “To make something like that work you need a very large audience.” “You need proof of concept.” “You have to know exactly what that course, that membership does. How does it support somebody? ” “When you're putting the customer at the heart of everything you make your service that much more attractive, and you can absolutely do that in the online space.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Will Polston to talk all things mindset and about using your North Star to create and live the life you love. Will explains how working out what your North Star is will guide you in all areas of your life and lead to success.   He shares strategies anyone can use to create a mindset that ensures you are clear about what you want from life and are taking the right action to get it.   KEY TAKEAWAYS   Instead of setting goal after goal and constantly chasing something use your North Star (your life mission) to guide your life. Success is 80% mindset, 20% skills and mechanics. Use an annual review to see how far you have come and remind yourself of where you are going. Live to your values.  If you are saying “I ought to”, or “I have to” do this or that, the chances are you are living using someone else´s values. Be self-aware. If you feel something work out why. All emotions, positive and negative are a signal to us. Surround yourself with people that uplift you and have your back. Find yourself both direct and indirect mentors and bounce things off of your peers. Mentor others. Teaching is fulfilling and cements what you know. Don´t be afraid to share your knowledge and give unconditionally. It sounds counterintuitive but is incredibly beneficial. Every single fear that anyone ever has, boils down to either a fear of gaining something that they don't want or losing something they do. Tap into the innate drive that most of us have to help other people. BEST MOMENTS “A lot of people burn out because they are not spending enough time doing the stuff that they love.” “If you don´t like something change it. If you can´t change it, change the way you think about it.” “The only person that you want to be running against is you. Make sure that you are ahead of the best version of you.” EPISODE RESOURCES https://willpolston.com/north-star-thinking-book/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS   Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively. Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies. KEY TAKEAWAYS For many businesses, cash flow is a big issue. Most have dry periods when they struggle to cover the bills. Before launching a short-term cash generation project, check that it still aligns with the purpose and values of your business. Don´t focus on cold calling – trying to attract brand new customers. Reach out to people who have already worked with you and trust you. Go back to people who have made enquiries about your services in the past. They may now be ready to buy. Stay in regular contact with people on your email list. Paid ads can work, but bear in mind that there is also a risk you could lose money. Don´t get too comfortable. Keep working to grow even when your cash flow is good. Often, it is easier to sell one high-ticket service than it is to sell dozens of lower-ticket ones to make the same amount of money. Don´t sell yourself short. Your skills took a long time to learn. BEST MOMENTS ‘Allow your brain to feel creative … start thinking a bit outside the box. ´ ‘You have got to have a long-term strategy playing in the background. But it´s OK to inject a bit of short-term strategy.’ ‘Going back to people you already know, is always the best place to start.’ ¨You have these superpowers in you. You have the ability to craft something so incredible that nobody will believe the amount of impact you can have on your life. ’ EPISODE RESOURCES Alex Hormozi books - https://www.amazon.co.uk/stores/Alex-Hormozi/author/B099H3YM3R   SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Andy Nisevic a workplace performance specialist and the MD of One Degree. Today, they sit down to talk all things DISC profile. So, get ready to learn all about your personality profile and how it is affecting your business. Andy also explains how he and his team teach leaders to be able to recognise what each person in their team needs to be able to optimise their workplace performance. Importantly, Andy explains how dog business owners can use what he teaches to better understand their own strengths and weaknesses, as well as adapt how they communicate to better suit the personality of the people they are teaching. KEY TAKEAWAYS. DISC is a low cost yet effective personality profile tool. Using DISC, you can identify which of the four personalities each person is and quickly pick out what they need and who they are likely to clash with. We all have a natural personality style and adaptive one we use in certain circumstances e.g. starting a new job. Most of us are a blend of the four personality styles. Usually, one of them dominates. You must not use the personality trait you have as an excuse. Instead, use that knowledge to catch yourself doing the wrong thing and correct things. Blending the right people together makes a huge difference to how likely it is to be successfully. Adapt the way you teach and the learning materials you use so that they work for people with different personality traits will make you more effective. Andy explains how. Use what you learn from Andy in this episode to quickly assess what personality type each client is and adapt your approach accordingly. BEST MOMENTS ‘DISC looks at how we communicate as individuals. ´ ‘They are great empaths...really good at understanding what other people need in order to be secure.’ ‘The longer we stay in that adapted profile the more detriment it has to us.’ EPISODE RESOURCES https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk https://onedegree.uk/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/   ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.   PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts! Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky discuss how to feel comfortable in the uncomfortable. Those entrepreneurs who are ready to innovate to meet the changing needs of dog owners and to take advantage of new ways of doing things always do well. Their skill set grows, people start to talk about their business and because they are always moving with the times, they meet the needs of dog owners as their needs and how they live change. But innovating does require you to step outside of your comfort zone. Jo & Vicky share examples of how they have done this and how you can do the same. KEY TAKEAWAYS We all want security, as a result, we all tend not to change willingly. But this is not always good for our businesses. The way people live and how they think about their dogs is always evolving, which means what you offer and how you communicate needs to evolve too. When you offer something a bit different it gets people talking and attracts people who have tried dog training in the past without experiencing complete success. Don’t do things differently just for the sake of it, do it to meet a genuine need. Regularly pause and ask you what is and is not working. If your clients are not getting the right result or you are not making a decent profit from one of your services, it is time to make changes. Test your changes out with small groups and tweak things before you fully launch your new service. When you get used to pushing yourself a bit, you end up learning a lot about yourself. BEST MOMENTS ‘How many times have you changed something in your business ´ ‘Then pretty much 80% of that group enrolled with me on 12-month one-to-one coaching.’ ‘Just test it.’ ‘If you don't feel passionate about everything you do, then something will need to change.’ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky sit down with their mentor Shari Teigman to talk all things personal development and dog business. She is a performance mentor and creative strategist who works with people to unlock and unleash their inner maverick. She, Jo & Vicky discuss how she builds trust and uses her expertise to enable people to solve problems, develop as people and grow their businesses.  KEY TAKEAWAYS If your business does not truly reflect who you are and fit your life, you end up creating a business that works for everyone but you. You want to be proud of the work you do. Success needs to look like you want it to, not to be measured by someone else´s metrics. To grow your business, you have to undergo personal growth. Periodically check in with yourself to make sure you are still heading in the right direction.  Reflect on where you have come from and celebrate your progress. If you hate where you are now, know you can change it and celebrate the little things, e.g. making that tough phone call or serving your one client well. The more you ask questions, the more you uncover what is blocking progress. People are coming to you in their worst state to get to their best state. When you build trust, anything is possible. Become yourself first and your business will grow. Make time for yourself so you can recharge. If you don´t you will burn out. BEST MOMENTS ‘I like certainty, I hate change, but I love growth.’ ‘They are coming to you in their worst state to get to their best state.’ ‘I don´t believe in positivity all of the time. I think we have to feel what we feel.’ ‘My social toner ran out because I used it 24 hours a day.’ GUEST RESOURCES https://www.instagram.com/shariteigman https://shariteigman.com/ Balance in Business with Shari Teigman - Real Women Podcast - https://podcasts.apple.com/gb/podcast/balance-in-business-with-shari-teigman/id1582829441?i=1000584026213 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky explain how taking one step further out of your comfort zone propels you forward. Jo & Vicky share how they did this themselves and the positive impact it has on their personal and business growth. If there is something you know you need to do but have been putting off, this episode is ideal for you. It contains great advice that will help you to be brave, take action and grow yourself and your business in ways you never thought possible. KEY TAKEAWAYS If you find yourself avoiding something, ask yourself how doing this will help you to grow. Often, the answer provides motivation. Be realistic, some of the new things you need to learn and do will be difficult and you will have to push through. Don´t be too hard on yourself when things go wrong. You´ll do better next time. You learn best by doing, so be brave and take one little step. Messy imperfect action is the first step to success. If you want to build your business, you need to put yourself out there. If you don´t use your face and voice your opinions online people will not connect with and trust you. The skill set you learn doing Zoom calls, making videos and doing presentations is a powerful one you will use in other areas of your business. BEST MOMENTS ‘To get 10 steps ahead, you´ve still got to take the first one.’ ‘Your business will evolve into something that potentially you never thought possible.’ ‘Without a face behind your brand, how can anyone connect with you? ´ ‘I remember that journey that I went on to push myself through it, and it's f**ing hard, and now it doesn't bother me at all.’ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking. Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket services. He explains the role collaboration has played in this, including working with his direct competitors, and how you can take advantage of this rarely used tactic. KEY TAKEAWAYS Conferences enable you to learn from and speak to experts you would otherwise not be able to afford to consult. Jo & Vicky are launching their own conference soon. It is important to stop thinking about dog training as a hobby and treat it like a business. Hire people who fit in with your existing team members but also fill skill gaps. Involve your team in the decision-making process. Don’t fear competition. Instead, collaborate with other dog businesses in your area. By working together, the industry can make a difference to dog welfare standards and influence future legislation. How you train dogs has to change as society changes. BEST MOMENTS ‘The people issue is also kind of a symptom of the overwhelm of running a business. ´ ‘There´s so much that we can do collaboratively to make a difference.’ ‘Keep looking at that wider marketplace.’ EPISODE RESOURCES https://animalbehaviourkent.co.uk/abk-conference-2024 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them. KEY TAKEAWAYS Test Tube Marketing specialises in helping business owners to monetize their existing audience better. Simply tweaking your language, messaging, copy and sales funnel can boost your turnover by thousands. Don´t try to get it perfect, launch it, evaluate it, then tweak it until you get it right. You need to narrow your focus to broaden your appeal. If you try to be all things to all people you will end up appealing to fewer people. Adapt the language you use to suit the exact person to whom you are speaking. If your message is strong it will work across all platforms. Email marketing is key to success. Build long-term relationships with your clients.  Define what your market is, determine what outcome you want and the position you need to take to get it. Always, always measure. If you don´t, you'll never work out what marketing works best for your audience. BEST MOMENTS ‘How can you test it cheap; how can you test it fast? ´ ‘The niching starts with you.’ ‘Build an email list.’ GUEST AND EPISODE RESOURCES https://www.testtubemarketing.com https://www.linkedin.com/in/adam-ashburn-b35a13179/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Waitlist - https://keap.app/contact-us/4966847240521812 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place. They explain how to prepare yourself, your family, your partner, and others you love for how becoming a successful entrepreneur changes who you are. You can never fully separate your business from your home life, so you must manage things carefully. KEY TAKEAWAYS Most business owners quite rightly only show people what they want others to see. But having someone to share the less pretty side of running a business with is important. Your personal life is bound to has an impact on your work life, but the opposite is true when you make changes in your business it can also affect your family. As you progress as an entrepreneur who you are as a person evolves too, which can change the dynamics of your relationships. You need to keep your partner fully in the loop and take them with you on your journey of change. As your business evolves you will face new challenges and overcoming them will change who you are. BEST MOMENTS ‘You are not alone on this journey because we are here.’ ‘It’s the impact doing your business really well has.’ ‘You're going to change, and so communicate with whoever you live with, so they can be prepared for this ride.’ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Waitlist - https://keap.app/contact-us/4966847240521812 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by the Tasmanian Devil himself Rob Moore who is known as the Disruptive Entrepreneur. For the past 18 years, Rob has been creating successful businesses in different verticals. He is also the author of 19 books and one of the top podcasters in the world. Today, he turns his attention to the dog industry. Explaining how you can take what he learnt and how he operates and use it to overcome the challenges you are facing right now. KEY TAKEAWAYS Being grateful is about far more than just being happy when things are good. Keep your problems in context. Learn to be grateful that despite your challenges your life is many times easier than others e.g. someone who lives in a war zone. Be grateful for your problems and challenges. Overcoming them is what takes you to the next level. Stop limiting yourself by choosing not to charge enough. If you are lacking in some way learn and change. We are all capable of the full range of emotions and developing any skill or personality trait. Work as if failure is not an option. Don´t try to manipulate your clients, you must genuinely care. When you do people respond positively. Don’t fight every battle, pick the 3 or 4 that matter the most to you. Be authentic and inject your personality into your brand. In business you can´t get away with only doing the bits you like. If you genuinely love what you do, you will push yourself to grow and learn to better tackle the parts you struggle with. Don´t run away from your problems, run into them. BEST MOMENTS ‘If people are burning out in your industry, it is because they've forgotten to choose to love it.’ ‘I'm one of those stubborn fuckers that will not quit unless I die.’ ‘It´s not what happens to you, it´s how you respond.’ ‘Lean into being yourself.’ GUEST AND EPISODE RESOURCES Rob´s Disruptors Podcast - https://podcasts.apple.com/gb/podcast/disruptors/id1076679649 Rob´s books - https://www.amazon.co.uk/stores/Rob-Moore/author/B00S9RX6P2 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Waitlist - https://keap.app/contact-us/4966847240521812 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

On today's episode of Let's Talk doc business, Jo & Vicky talk all things storytelling with the power of PR, that is Nicola Rowley. She is a broadcaster, newsreader, best-selling author, podcaster, and speaker who spent many years working for the BBC. She now runs an agency and consultancy that helps business owners get seen in the media safely through strategic storytelling. Nicola explains how to do this using both primary and secondary messaging offline as well as online. Including an amazing way to use collaboration to skyrocket the pace at which you grow your dog business.  KEY TAKEAWAYS When you tell your story strategically you reach and touch a wider audience, which means you can help more people. Storytelling engages people on an emotional level and builds connections with them. You can adapt all kinds of stories around your business. Several examples are shared during the episode. Don’t hide behind the dogs and what you do, show yourself too. People need to get to know you to trust you. It takes time to get your story out there and build your reputation. Speak about your expertise at small events to create opportunities to share it on bigger platforms. Show yourself and be authentic. Collaborate with local businesses to skyrocket your growth. Several easy ways are shared during the episode. You don´t trust people and make friends instantly, clients also cannot instantly trust and hire you. They have to get to know you. BEST MOMENTS ‘It's all about stories because that's what resonates with people most. ´ ‘Journalists work in stories; they are not interested in hearing about your business.’ ‘That right there is business gold.’ ‘Everyone has some kind of a story.’   GUEST RESOURCES https://www.instagram.com/nicolajrowleypr/ https://www.nicolarowley.com/ https://go.njrpr.com/links/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. PODCAST DESCRIPTION The ultimate hub for dog business enthusiasts!  Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.