In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations. 

Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success. 

KEY TAKEAWAYS

• Fear often stems from past experiences and learned behaviours rather than being inherently logical. 
• Providing free content can be a strategic way to build trust and rapport with potential clients. 
• Businesses should focus on the outcomes they provide rather than just the time spent on services. 
• There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget. 
• Regular self-reflection is crucial for personal and professional growth. 

BEST MOMENTS

"It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason."

"If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defence mechanisms around that fear."

"You can't possibly charge that amount of money. You can't possibly do this