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Lettuce Wrap

Author: Christine Doerr, Tammy Tan

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We’re Christine Doerr and Tammy Tan: friends, food enthusiasts and entrepreneurs. Between us, we own three food businesses (including our shared-use commercial kitchen where this podcast is recorded), and have lots to say about food, the food business, and the people who work in our industry.
Join us each episode as we explore food and the food business with other entrepreneurs and food lovers, and share our decades of experience owning, running, and marketing our businesses.
New episodes are released on the second and fourth Saturdays of the month. Thanks for listening and subscribing!
22 Episodes
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Kelly Zubal of Inticing Creations made a custom guitar birthday cake for Journey guitarist Neal Schon, and appeared on TV next to Martha Stewart. Now she’s here with us to talk about how she got started in her sculpted edible cakes career, her experiences as a “reality tv star”, and why her husband “Home Boy” Pete is her third favorite kitchen tool.Kelly also tells us- Why 4 years La Cocina (https://twitter.com/lacocinasf) was “the best bootcamp”- How she “stumbled on” edible art as a business- Why not eating her sculptures “breaks her heart”- The origins of “Inticing Creations” as a name - Why she “redefined what success meant” to her- Why she did TV food shows, and why she doesn’t do more- What is was like being on TV with Martha Stewart (https://twitter.com/marthastewart)- About lighting the fireworks on Neal Schon’s (https://twitter.com/nealschonmusic) custom guitar birthday cake- The food she’d take a bath in.Links and Show NotesMetal Radio (https://geo.music.apple.com/us/station/metal/ra.985499642?mt=1&app=music&at=1010lKVW&ct=lw21) on Apple MusicLa Cocina (https://lacocinasf.org/) —“a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.”Cakes To Dream On: A Master Class in Decorating (https://amzn.to/2MiNj1A), by Colette Peters (http://colettescakes.com)How to Make Fondant (https://www.bhg.com/recipes/how-to/bake/how-to-make-fondant/)Kelly’s episode of Duff Till Dawn: Monster Mayem (https://watch.foodnetwork.com/tv-shows/duff-till-dawn/full-episodes/monster-mayhem)—“Duff Goldman, master of cake mayhem, challenges Kelly Zubal, queen of clean cakes, and former punk rocker Wiley Saccheri to bring their ultimate monster cakes to life. Will Kelly's partnership with her husband trump Wiley's collaboration with his mother-in-law? Can they make their cakes before the sun comes up or will their dream monsters turn to into cake nightmares? Guest judges Haylie Duff and Geof Manthorne will help Duff crown the team that delivers the boldest cake of the night.”Martha Stewart (https://www.marthastewart.com)Martha Stewart Weddings (https://www.marthastewartweddings.com)Neal Schon (https://en.wikipedia.org/wiki/Neal_Schon), Journey (https://geo.music.apple.com/us/artist/journey/486597?mt=1&app=music&at=1010lKVW&ct=lw21)News story about Neal Schon’s birthday (https://rockdocumented.com/2019/02/26/neal-schon-is-celebrating-with-heartfelt-birthday-messages-sold-out-journey-through-time-shows/), including photos of Kelly’s custom guitar cakeWatch a fondant sheeter in action (https://www.youtube.com/watch?v=w6r9-33-Mdc)Bursitis (https://www.webmd.com/pain-management/arthritis-bursitis#1)Craig’s List (https://craigslist.org)Our thanks to Kelly for joining us. You can find her at inticingcreations.com (http://inticingcreations.com) and on Twitter @kellyzubal (https://twitter.com/kellyzubal).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap: @lettucewrappod (https://twitter.com/lettucewrappod)/ @lettucewrappod (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan: @spicehound (http://twitter.com/spicehound) / @spicehound (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Kelly Zubal, Inticing Creations.
We discuss the state of “plant-based meat alternatives” then taste seven different burgers, beef and not-beef, to see if we like (or can even identify!) the plant-based ones from Impossible Food and Beyond Burger. These are definitely not your old-school alternatives like Boca Burger or Gardenburger. Do these lab-engineered foods actually taste like beef? Can a self-described carnivore and a non-beef eater find common ground in these patties, or will we be left asking “Where’s the beef?!”We start off talking about the explosion in the public consciousness about “plant based meat alternatives”, driven in part by Burger King, Carl’s Jr., White Castle and other fast food places including them on their menu (and the generally positive reviews they’ve gotten). Then we dive into the healthiness of eating plant-based burgers compared to beef burgers, talk a bit about the general squickiness we feel about eating foods engineered in a lab, and briefly explore their environmental impact.Then we get to eating! Producer Jason, a self-professed burger lover, joins us in the taste test, where poke, prod and closely examine each burger to figure out which is which, while debating the definition of “burger” and “meat”.We wrap up this episode with a philosophical discussion on knowing vs. not knowing what we’re eating, if beef will always be our first choice, and whether the next generation will consider animal flesh to be the weird thing to eat.Links and Show NotesWhat we tried:Beyond Meat’s Beyond Burger patty Version 1Beyond Meat’s Beyond Burger patty Version 2 (“now even meatier” (https://www.beyondmeat.com/products/the-beyond-burger/)Carl’s Jr. Famous Star with Cheese (https://www.carlsjr.com/menu/nutritional_calculator)Carl’s Jr. Beyond Famous Star with Cheese (https://www.carlsjr.com/menu/nutritional_calculator)Burger King Whopper (https://www.bk.com/menu-item/whopper) Burger King Impossible Whopper (https://www.bk.com/menu-item/impossible-whopper)Jack’s Prime Classic with Impossible Patty (https://www.jacksprime.com/menus/#main-menu)Meatless burgers vs. beef: How Beyond Meat’s environmental impact stacks up (https://www.fastcompany.com/90241836/meatless-burgers-vs-beef-how-beyond-meats-environmental-impact-stacks-up)Great Veggie Burgers are Here, But Are They Any Healthier? - Men’s Journal (https://www.mensjournal.com/food-drink/great-veggie-burgers-are-here-but-are-they-any-healthier-w449490/) Impossible Food (https://impossiblefoods.com)Beyond Meat (https://www.beyondmeat.com)Carl’s Jr. (https://www.carlsjr.com)Carl’s Jr. Beyond Famous Star with Cheese (https://www.carlsjr.com/beyondburger)Burger King (https://www.bk.com)Burger King Impossible Whopper (https://www.bk.com/menu-item/impossible-whopper)Jack’s Prime Burgers & Shakes (https://www.jacksprime.com)Mouthfeel (https://en.m.wikipedia.org/wiki/Mouthfeel)Highway 5 (https://en.m.wikipedia.org/wiki/Interstate_5)Boca Burger (https://www.bocaburger.com)Gardenburger (http://www.gardenburger.com)San Francisco Zoo (http://www.sfzoo.org)Red meat (https://en.m.wikipedia.org/wiki/Red_meat) vs. White meat (https://en.m.wikipedia.org/wiki/White_meat)IPO (Initial Public Offering) (https://www.investopedia.com/terms/i/ipo.asp)BYND (https://www.nasdaq.com/market-activity/stocks/bynd): Beyond Meats stock tickerImpossible Foods raises $300 million with investors eager for bite of meatless burgers (https://www.reuters.com/article/us-impossible-foods-fundraising-exclusiv-idUSKCN1SJ0YK)JUST (https://www.ju.st/en-us) (scrambled “egg” made from plants)GMO (Genetically modified organism) (https://en.m.wikipedia.org/wiki/Genetically_modified_organism)—“any organism whose genetic material has been altered using genetic engineering techniques.”The Barn (https://www.thebarnhmb.com)Dad’s Luncheonette (https://www.dadsluncheonette.com)Our thanks to Producer Jason for joining us. You can find him on Twitter @jasonanthonyguy (https://twitter.com/jasonanthonyguy).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap: @lettucewrappod (https://twitter.com/lettucewrappod)/ @lettucewrappod (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan: @spicehound (http://twitter.com/spicehound) / @spicehound (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Jason Anthony Guy.
Growing up in a big Greek family, cooking for large groups was a natural part of Marissa Daskalakis Tsangaropoulos’ youth. She eventually turned that passion for bringing people together over food into a business, Fete Fraiche, first as a personal chef, and now as an event chef and caterer for the likes of Google and Stanford. Marissa shares the challenges of unanticipated growth, why saying no is such an important part of success, and the reason she’s such a gigantic fan of… lists and spreadsheets?We start by talking about being born Greek, growing up in Queens and Chicago, and learning to cook at her grandmother’s side. Her best friend’s graduation gift led to a California visit, where she met her husband and they now live with their four kids. Before she started her cooking career, she earned two degrees (in Philosophy and Industrial Organizational Psychology) and started an MBA. After living in Florence, Italy for a minute (where she got her first chance to cook in a commercial kitchen), she returned to the States and completed her culinary training at the legendary California Culinary Academy in San Francisco. A stint at Michelin-starred Commonwealth, Ladies Who Lunch, and a few other local establishments, and she was ready to strike out on her own, creating Fete Fraiche.She didn’t initially plan to do catering and events. She started as a personal chef, making meals for for families in their home kitchen. Her clients loved her so much, they started asking her to cater large gatherings and events, eventually requiring her to sublease a commercial kitchen to handle the unanticipated growth.We chat about how her nightmare scenario of arriving at an event without any food almost came true, and the value of word of mouth in both marketing and hiring (especially when your website is “incomplete”!). And while her time in CCA didn’t completely prepare her for running a catering business, it turns out leading weeks-long holiday events for your kids’ schools most certainly does.We wrap up with a frank discussion about the challenges of educating customers who want custom catering for less than what they’d pay at Chipotle, and the importance of telling those customers it’s not me, it’s you....Links and Show NotesStarter (bread) (https://www.wisegeek.com/what-is-a-bread-starter.htm)—“A bread starter is the base for many artisan breads, including sourdough and Amish (https://www.wisegeek.com/who-are-the-amish.htm) Friendship Bread. It uses naturally occurring wild yeast (https://www.wisegeek.com/why-does-yeast-make-bread-rise.htm) as a leavening agent, lending a distinct flavor and texture to the bread that cannot be replicated by commercially harvested yeast. Some bread companies use starters that are over 100 years old to create dependably flavored bread every time. Many home bakers make their own starter as they explore the varied world of bread baking.”How To Make Sourdough Starter from Scratch (https://www.thekitchn.com/how-to-make-your-own-sourdough-starter-cooking-lessons-from-the-kitchn-47337)California Culinary Academy (https://en.m.wikipedia.org/wiki/California_Culinary_Academy)Commonwealth to close on Aug. 26 (https://hoodline.com/2019/08/sf-eats-commonwealth-says-goodbye-kezar-bar-restaurant-adds-brunch-more) Stage (https://en.wikipedia.org/wiki/Stage_%28cooking%29) —“An unpaid internship when a cook or chef works briefly, for free, in another chef's kitchen to learn and be exposed to new techniques and cuisines.”Ladies Who Lunch (http://lwlcatering.com)United States Personal Chef Association (https://www.uspca.com/)—“USPCA provides a one-stop shop for everything you need to effectively and efficiently manage your Personal Chef business with day to day support from the association as well as the NETWORK with other Personal Chefs to help you grow your Personal Chef business.”Sole Proprietor vs. Partnership vs. LLC (https://www.legalzoom.com/knowledge/limited-liability-company/topic/llc-sole-proprietor-partnership-comparison)Pared (https://www.pared.com/) —Making restaurant life easierWord of mouth marketing (https://en.wikipedia.org/wiki/Word-of-mouth_marketing)Obsessive–compulsive disorder (OCD) (https://en.wikipedia.org/wiki/Obsessive%E2%80%93compulsive_disorder)—“a mental disorder (https://en.wikipedia.org/wiki/Mental_disorder) in which a person feels the need to perform certain routines repeatedly (https://en.wikipedia.org/wiki/Compulsive_behavior) (called "compulsions"), or has certain thoughts repeatedly (https://en.wikipedia.org/wiki/Intrusive_thoughts) (called "obsessions"). [...] The phrase obsessive–compulsive is sometimes used in an informal manner unrelated to OCD to describe someone as being excessively meticulous, absorbed, or otherwise fixated.”Marzipan (https://www.thespruceeats.com/marzipan-521098) from The Spruce EatsYoga (https://en.wikipedia.org/wiki/Yoga)—“a group of physical (https://en.wikipedia.org/wiki/Human_body) , mental (https://en.wikipedia.org/wiki/Mind) , and spiritual (https://en.wikipedia.org/wiki/Soul) practices or disciplines which originated in ancient India (https://en.wikipedia.org/wiki/Ancient_India) .[...] The term "yoga" in the Western world often denotes a modern form of Hatha yoga (https://en.wikipedia.org/wiki/Hatha_yoga) , yoga as exercise (https://en.wikipedia.org/wiki/Yoga_as_exercise) , consisting largely of the postures called asanas (https://en.wikipedia.org/wiki/Asana) .“Meditation (https://en.wikipedia.org/wiki/Meditation)—“a practice where an individual uses a technique – such as mindfulness (https://en.wikipedia.org/wiki/Mindfulness) , or focusing their mind on a particular object, thought or activity – to train attention and awareness, and achieve a mentally clear and emotionally calm and stable state.”“Steven Hollifield walked into a kitchen dish-pit, found it magical, and remained in food service his entire career.” Listen to episode 17 of Lettuce Wrap (https://www.lettucewrappod.com/17) “BBQ is a Little Mystical with Steven Hollifield of Seismic BBQ.Our thanks to Marissa for joining us. You can find her on Instagram @fetefraichecooks (https://instagram.com/fetefraichecooks) and www.fetefraiche.com (https://www.fetefraiche.com).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap: @lettucewrappod (https://twitter.com/lettucewrappod)/ @lettucewrappod (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan: @spicehound (http://twitter.com/spicehound) / @spicehound (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Marissa Daskalakis Tsangaropoulos, Fete Fraiche.
The lack of decent lunch options led Koji Kanematsu to launch Onigilly, serving onigiri—traditional Japanese rice balls—to busy American workers. He now has an ambitious mission to build Onigilly into a nationwide chain of at least 500 locations, as a healthier alternative to Subway and McDonald’s. He joins us to share his vision, how his early career in high tech and mobile gaming prepared him for the food business, and why the death of his childhood friend inspires him to always move forward.The end of this episode mentions the death of Koji’s friend by suicide. If you or someone you know is considering suicide, please contact the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), text “home” to the Crisis Text Line at 741-741 or go to suicidepreventionlifeline.org (http://suicidepreventionlifeline.org).Links and Show NotesOnigilly - Japanese gourmet rice balls (http://www.onigilly.com/)—“ Healthy, Handy, Yummy! ONIGILLY [Oh-KNEE-Ghee-Lee] serves traditional Japanese rice balls made with partially milled organic brown rice and savory fillings wrapped in seaweed.”Onigiri - Wikipedia (https://en.m.wikipedia.org/wiki/Onigiri) Spam musubi (https://en.wikipedia.org/wiki/Spam_musubi)Subway (https://www.subway.com/en-us) Fast Casual Dining (https://www.thebalancesmb.com/what-is-fast-casual-dining-2888308) McDonald's (https://www.mcdonalds.com/us/en-us.html) La Cocina (https://lacocinasf.org/)—“a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.”Getting A Food Startup Off The Ground With A Co-Packer (https://www.pacmoore.com/blog/food-startup-co-packer/) 4 Tips For Scaling Your Food Startup With a Co-packer (https://foodtechconnect.com/2015/10/07/4-tips-for-scaling-your-food-startup-with-a-co-packer/) Off the Grid (https://offthegrid.com/) Non-Profit Lenders (https://www.businessloans.com/guide/non-profit-lenders/) Panda Express (https://www.pandaexpress.com/) If you or someone you know is considering suicide, please contact the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), text “home” to the Crisis Text Line at 741-741 or go to suicidepreventionlifeline.org (http://suicidepreventionlifeline.org).Our thanks to Koji for joining us. You can find him on Twitter @onigilly (https://twitter.com/onigilly) and www.onigilly.com.Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap: @lettucewrappod (https://twitter.com/lettucewrappod)/ @lettucewrappod (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan: @spicehound (http://twitter.com/spicehound) / @spicehound (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Koji Kanematsu, Onigilly.
Steven Hollifield walked into a kitchen dish-pit, found it magical, and remained in food service his entire career. He now runs two kitchen-based businesses, Seismic BBQ and South Basin Kitchen, and joins us to discuss how he got his start, shares some sobering realities of owning a catering business in San Francisco, and of course, talks barbecue, from sauces to its place in American history. Learn about the value of a good partner, great suggestions for great meals, and why even the chefs at Michelin-rated restaurants go to... Taco Bell?Links and Show NotesSeismic BBQ (https://www.seismicbbq.com)—“BBQ so good, you’ll swear the earth shook”South Basin Kitchen SF (http://southbasinkitchensf.com)CCSF (http://www.ccsf.edu/)—City College of San FranciscoFront of house vs. Back of house (https://www.webstaurantstore.com/article/5/front-of-house-vs-back-of-house.html)—“The front of the house, also called the FOH, refers to all actions and areas that a customer will be exposed to during their stay at a restaurant, such as the lobby and dining area.” “The back of the house, also known as the BOH, encompasses all the behind-the-scenes areas that customers will not see. This acts as the central command center in a restaurant because it’s where the food is prepared, cooked, and plated before making its way to the customer’s table.”Greasy spoon (https://en.wikipedia.org/wiki/Greasy_spoon)—“a small, cheap eatery – either an American diner or coffee shop, or a British cafe – typically specializing in fried foods and/or home-cooked meals.”Michelin Guide (https://guide.michelin.com/en)Pastry chef (https://en.wikipedia.org/wiki/Pastry_chef)Memphis Minnie’s (https://www.memphisminnies.com/) BBQ, Lower Haight, San Francisco Stage (https://en.wikipedia.org/wiki/Stage_%28cooking%29) — An unpaid internship when a cook or chef works briefly, for free, in another chef's kitchen to learn and be exposed to new techniques and cuisines.Sole Proprietor vs. Partnership vs. LLC (https://www.legalzoom.com/knowledge/limited-liability-company/topic/llc-sole-proprietor-partnership-comparison)Right of First Refusal (https://www.investopedia.com/terms/r/rightoffirstrefusal.asp)—“a contractual right, but not obligation, to enter into a business transaction with a person or company before anyone else can. If the entity with the right of first refusal declines to enter into a transaction, the owner of the asset who offered the right is free to open the bidding up to other interested parties.”Sweat Equity (https://www.investopedia.com/terms/s/sweatequity.asp)Profit Sharing (https://www.investopedia.com/terms/p/profitsharingplan.asp)Craig’s List (https://craigslist.org)Poached Jobs (https://poachedjobs.com)—Food, Drinks, JobsSous Chef (https://jobs.morningadvertiser.co.uk/article/kitchen-hierarchy-different-chef-titles-explained/)—“The sous-chef de cuisine is second in command, and translated it literally means ‘under chef’. The role will typically overlap with the head chef’s, but the sous chef will tend to be more hands on and actively involved in the day-to-day running of the kitchen; the sous chef will also fill in for the head chef when they are off....”401(k) (https://www.investopedia.com/articles/retirement/08/401k-info.asp)—“a retirement savings account that allows an employee to divert a portion of his or her salary into a long-term investment account. The employer may match the employee's contribution up to a limit.”The Gig Economy (https://www.investopedia.com/terms/g/gig-economy.asp)—“In a gig economy, temporary, flexible jobs are commonplace and companies tend toward hiring independent contractors and freelancers instead of full-time employees. A gig economy undermines the traditional economy of full-time workers who rarely change positions and instead focus on a lifetime career.”Pared (https://www.pared.com/)—Making restaurant life easierA Guide to American Barbecue Sauce Styles (https://www.seriouseats.com/2011/05/barbecue-sauce-regional-styles-mustard-vinegar-tomato-white-sauce.html)A Comprehensive Guide to Barbecue Sauce Across the Country (https://www.chowhound.com/food-news/201302/regional-barbecue-sauce-styles-from-kansas-city-to-the-carolinas/)Restaurant Gary Danko (http://garydanko.com/)—“award-winning combination of classic French cooking, thoughtful and inventive use of local ingredients and personable yet impeccable service.”Brisket (https://en.m.wikipedia.org/wiki/Brisket)Pork shoulder (aka Boston butt) (https://en.m.wikipedia.org/wiki/Boston_butt)Cultural appropriation (https://en.wikipedia.org/wiki/Cultural_appropriation)The Soul of Food, Slavery’s Influence on Southern Cuisine (http://ushistoryscene.com/article/slavery-southern-cuisine/)Franklin’s BBQ, Austin TX (https://franklinbbq.com/)Pecan Lodge (http://pecanlodge.com)The List: The Top 50 Barbecue Joints in Texas, Texas Monthly (https://www.texasmonthly.com/food/the-list-the-top-50-barbecue-joints-in-texas/)J&R Manufacturing (https://www.jrmanufacturing.com)Steven’s smoker: J&R Little Red Smokehouse (https://www.jrmanufacturing.com/products/smokers/the-little-red-smokehouse/)Big Green Egg (https://biggreenegg.com/)Prime vs. Choice vs. Select cuts (http://www.primesteakhouses.com/how-usda-grades-beef.html)https://www.ams.usda.gov/grades-standards/slaughter-cattle-grades-and-standardsTaco Bell (https://www.tacobell.com/)Maison Baume (https://www.maisonbaume.com) Palo Alto, Michelin 2 starMultiple Sclerosis (MS) (http://www.nationalmssociety.org/What-is-MS) (Please consider making a donation (https://www.nationalmssociety.org/Donate))Pig in a Pickle (https://piginapickle.com/), Corte Madeira, CA, first in Bay Area (https://kcbsradio.radio.com/blogs/jeffrey-schaub/pig-pickle-corte-madera-restaurant-named-michelin-bib-gourmand) to be named Michelin Bib Gourmand (https://guide.michelin.com/us/en/article/news-and-views/michelin-guide-california-2019-bib-gourmand-selection)Boulevard (https://www.boulevardrestaurant.com/), San Francisco, CAFarallon (https://www.farallonrestaurant.com/), San Francisco, CAPerko’s Cafe Grill (http://perkos.com/), Redding CANom Nom Now (https://www.nomnomnow.com/)—“Fresh food for healthy pets”Easy Caterer (https://www.ezcater.com/catering/pvt/seismic-bbq-3)Our thanks to Steven for joining us. You can find Steven at Seismic BBQ (https://www.seismicbbq.com) and South Basin Kitchen SF (http://southbasinkitchensf.com).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap: @lettucewrappod (https://twitter.com/lettucewrappod)/ @lettucewrappod (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan: @spicehound (http://twitter.com/spicehound) / @spicehound (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Steven Hollifield, Seismic BBQ.
It was unusually warm in San Francisco in early June, so we took a quick break from interviews to chat with each other about ice cream to keep us cool during these rare, warm San Francisco evenings. If you live in—or plan to visit—San Francisco, consider this a guide to delicious, creamy treats.Links and Show NotesListen to Lettuce Wrap 8: The Ice Cream Atmosphere, with Lori Phillips of Rocko’s Ice Cream Tacos (https://www.lettucewrappod.com/8) Make your own waffle bowls: DASH Waffle Bowl Maker (https://amzn.to/2S204Qk) (Amazon) Homemade Waffle Cones and Bowls | Ashlee Marie - real fun with real food (https://ashleemarie.com/homemade-waffle-cones-bowls/) The Lovely Cones: An Examination of Waffle, Wafer, and Sugar Cones — Jessie Unicorn Moore (http://www.unicornlove.com/blog/2010/7/28/the-lovely-cones-an-examination-of-waffle-wafer-and-sugar-co.html)Ghirardelli's Hot Fudge Sauce (https://www.ghirardelli.com/ghirardellis-hot-fudge-sauce-rec1070-p) The Perfect Ice Cream Base | Molecular Recipes (http://www.molecularrecipes.com/ice-cream-class/perfect-ice-cream-base/) Don Bugito (https://www.donbugito.com/), “the Prehispanic Snackeria, is a San Francisco based company focused on planet-friendly protein snacks, featuring delicious edible insects in savory and sweet flavors.”Gilroy Garlic Ice Cream Recipe (https://www.thespruceeats.com/gilroy-garlic-ice-cream-recipe-101385) Gilroy Garlic Festival (https://gilroygarlicfestival.com/), July 26, 27 & 28, 2019Cable Cars | SFMTA (https://www.sfmta.com/getting-around/muni/cable-cars) San Francisco Ice CreamSmitten Ice Cream (https://www.smittenicecream.com/) Cold Stone Ice Cream (https://www.coldstonecreamery.com/) Baskin-Robbins (https://www.baskinrobbins.com/content/baskinrobbins/en.html) Swensen's Grill & Ice Cream (http://www.swensensicecream.com/) The Original Ghirardelli Ice Cream & Chocolate at Ghirardelli Square (https://www.ghirardelli.com/StoreLocations-SanFrancisco-Original) Dreyer's Ice Cream (https://www.dreyers.com/) Three Twins Ice Cream (https://threetwinsicecream.com/) Humphry Slocombe (http://www.humphryslocombe.com/) Straus Family Creamery (https://www.strausfamilycreamery.com/) Salt & Straw (https://saltandstraw.com/)Dracula's Blood Pudding - Ice Cream Flavor | Salt & Straw (https://saltandstraw.com/flavor/draculas-blood-pudding/) Salted Caramel Thanksgiving Turkey - Ice Cream Flavor | Salt & Straw (https://saltandstraw.com/flavor/salted-caramel-thanksgiving-turkey/) Rocko's Ice Cream Tacos (https://www.rockosicecreamtacos.com/) Mr. and Mrs. Miscellaneous (https://www.facebook.com/Mr-and-Mrs-Miscellaneous-126193770733086/)Garden Creamery (http://gardencreamery.com/home/) Mitchell’s Ice Cream (https://mitchellsicecream.com/) Double Rainbow Ice Cream (https://www.facebook.com/doublerainbowicecream) Trader Joe's (https://www.traderjoes.com/) It's it Ice Cream (https://www.itsiticecream.com/) Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap (@lettucewrappod): (https://twitter.com/lettucewrappod)/ (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan (@spicehound): (http://twitter.com/spicehound)) / (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show.
This episode is dedicated to James Yamaoka.Joel Sakakihara and his brother updated their grandfather’s 60 year old toffee recipe, and built a business that’s grown from farmer’s markets to Costco and Whole Foods. Joel joins us to chat about the complexities of running a rapidly-growing food business, advice for starting a food business of your own, and how he launched the company with... Arnold Schwarzenegger? Plus, the return of our favorite segment, Wrap-id Fire!Links and Show NotesFocus group testing (https://www.usability.gov/how-to-and-tools/methods/focus-groups.html)—“a moderated discussion that typically involves 5 to 10 participants. Through a focus group, you can learn about users’ attitudes, beliefs, desires, and reactions to concepts.”Carob chips (https://www.thekitchn.com/the-other-chocolate-chip-carob-chips-ingredient-spotlight-177413)—“Carob chips are made from the pod of the carob tree, a small Mediterranean shrub. The pods are dried, roasted, and ground into carob powder before being made into chips or used in other applications. Carob is less bitter than chocolate and has a natural sweetness. The chips require little or no added sugar to make them palatable. To me, carob chips have a roasted flavor that makes them similar to chocolate, but lack chocolate’s richness and melty texture.” Competitive analysis (https://www.entrepreneur.com/encyclopedia/competitive-analysis)—“a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique—and therefore what attributes you play up in order to attract your target market.”Mission statement (https://en.wikipedia.org/wiki/Mission_statement)—“ a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.”Net-30 (https://en.wikipedia.org/wiki/Net_D)—“The notation ‘net 30’ indicates that full payment is expected within 30 days. If a $1000 invoice has the terms ‘net 30’, the buyer must pay the full $1000 within 30 days.” “Net 30 […] terms are often coupled with a credit for early payment.”What is Net 30 & why is it (probably) bad for my business? (https://organizedassistant.com/net-30/)Cash vs. Accrual (https://www.investopedia.com/ask/answers/09/accrual-accounting.asp)—“The main difference between accrual and cash basis accounting lies in the timing of when revenue and expenses are recognized. The cash method is a more immediate recognition of revenue and expenses while the accrual method focuses on anticipated revenue and expenses.” Fiscal year vs. calendar year (https://www.indinero.com/blog/how-choosing-your-fiscal-year-affects-your-business-taxes)De Anza College (https://www.deanza.edu)ISO - International Organization for Standardization (https://www.iso.org/home.html)—“an independent, non-governmental international organization with a membership of 164 national standards bodies”HACCP plans (https://www.fda.gov/food/guidance-regulation-food-and-dietary-supplements/hazard-analysis-critical-control-point-haccp): Hazard Analysis Critical Control Point—“a management system in which food safety is addressed through the analysis and control of biological, chemical, and physical hazards from raw material production, procurement and handling, to manufacturing, distribution and consumption of the finished product.“Difference Between HACCP and ISO 22000 (https://pecb.com/article/difference-between-haccp-and-iso-22000)Bayside Food Group (http://baysidefood.com)Guittard Chocolates (https://www.guittard.com)Almonds from Modesto (https://www.localharvest.org/modesto-ca/almonds) and Fresno (https://www.localharvest.org/search.jsp?jmp&scale=7&lat=36.83886&lon=-119.800964&nm=prods%3Aalmonds), CAC&H Sugar (http://www.chsugar.com/home)Challenge Dairy butter (https://www.challengedairy.com)California Dairies (https://www.californiadairies.com)Arnold Schwarzenegger (https://www.nga.org/governor/arnold-schwarzenegger/)R&J Toffees on Woot (https://wine.woot.com/plus/rjs-handcrafted-almond-toffee-3-11)Annual Fourth of July Hot Dog Eating Contest (https://nathansfamous.com/hot-dog-eating-contest/)Professor Xavier, X-Men (https://www.marvel.com/characters/professor-x)McDonald’s Double Quarter Pounder with Cheese (https://www.mcdonalds.com/us/en-us/product/double-quarter-pounder-with-cheese.html) and Fries (https://www.mcdonalds.com/us/en-us/product/small-french-fries.html)In-N-Out Burgers (http://www.in-n-out.com)Pirates vs. Ninjas (https://www.npr.org/templates/story/story.php?storyId=5542447)Pirates of the Caribbean soundtrack (https://music.apple.com/us/album/pirates-caribbean-curse-black-pearl-original-soundtrack/1440649561?mt=1&app=music&at=1010lKVW&ct=lc015) on iTunesThis episode is dedicated to James YamaokaIn this episode, we mention Joel’s cousin James, and the beautiful work he did designing the packaging for R&J Toffees as the company's Creative Director. Shortly after we recorded, James passed away unexpectedly at the age of 44. R&J Toffees is a family affair, and our hearts go out to the entire Yamaoka, Sakakihara, and R&J Toffees family.James Yamaoka https://files.fireside.fm/file/fireside-uploads/images/f/ff67b32d-68dc-4ffa-8e3e-157bcf552e52/jiNdPTyG.jpegOur thanks to Joel for joining us. You can find R&J Toffee on (@rjtoffees) (https://www.instagram.com/rjtoffees/) and on the web at rjtoffees.com (https://www.rjtoffees.com).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap (@lettucewrappod): (https://twitter.com/lettucewrappod)/ (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan (@spicehound): (http://twitter.com/spicehound)) / (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Joel Sakakihara, R&J Toffees.
Award-winning pastry chef Robert Hac joins us to taste some of the best chocolate croissants in San Francisco. Robert is the pastry chef at Sons & Daughters, where he builds seasonal desserts inspired by memories of the foods he ate as a kid. He traces his love of cooking to his grandma, and the dumplings and mochi they made together. We talk about the start of his decade-plus career before Robert shares the essential trait needed to enter the culinary world, creeps himself out from his open kitchen, and defends the artisan creator. And what in the world does Jackson Pollock have to do with dessert? Tune in to find out!Links and Show NotesThe ten croissants we tasted for episode 14, Two Whole Croissants https://files.fireside.fm/file/fireside-uploads/images/f/ff67b32d-68dc-4ffa-8e3e-157bcf552e52/1NJKUkFD.jpgSons & Daughters (https://www.sonsanddaughterssf.com)2017 Pastry Chef of the Year, San Francisco Magazine (https://www.modernluxury.com/san-francisco/story/best-chef-awards-2017)Second Act Marketplace (http://secondactsf.com)California Culinary Academy (https://en.m.wikipedia.org/wiki/California_Culinary_Academy)San Francisco Cooking School (https://www.sfcooking.com)City College of San Francisco Culinary Arts and Hospitality Studies program (https://www.ccsf.edu/en/educational-programs/school-and-departments/school-of-business/CulinaryArtsAndHospitalityStudies.html) Stage (https://en.wikipedia.org/wiki/Stage_%28cooking%29)—“An unpaid internship when a cook or chef works briefly, for free, in another chef's kitchen to learn and be exposed to new techniques and cuisines.”The French Laundry (https://www.thomaskeller.com/tfl)Dandelion Camino Verde chocolate (https://www.dandelionchocolate.com/our-beans/camino-verde/)Cruffin (https://en.m.wikipedia.org/wiki/Cruffin) Chocolate Croissant map (https://www.google.com/maps/d/u/0/viewer?mid=1hs9DyCkVRfP28NV5ZtLb2nj07yswDgvm&ll=37.769986599968426%2C-122.43076464211424&z=14)Lettuce Wrap Chocolate Croissant map https://files.fireside.fm/file/fireside-uploads/images/f/ff67b32d-68dc-4ffa-8e3e-157bcf552e52/eVY8xH7H.jpgOur thanks to Robert for joining us. You can find him on Instagram (@mrroberthac) (https://www.instagram.com/mrroberthac/) and at Sons & Daughters (https://www.sonsanddaughterssf.com).Thank you for listening. You can follow us on Twitter and Instagram:Lettuce Wrap (@lettucewrappod): (https://twitter.com/lettucewrappod)/ (https://instagram.com/lettucewrappod)Christine Doerr: @christinedoerr (https://twitter.com/christinedoerr) / @neococoaconfections (https://www.instagram.com/neococoaconfections/) Tammy Tan (@spicehound): (http://twitter.com/spicehound)) / (https://www.instagram.com/spicehound/)or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Robert Hac, Sons & Daughters.
As an entrepreneur, you do what it takes to make your dream a reality, and Elyce Zahn almost literally built Coco Tutti by hand. She makes gorgeous, “addictively edible” chocolate artwork, an award-winning business she started just as her architectural business was going under. We cover a wide range of topics this episode, from Elyce’s start in the arts to having the vision to see a kitchen where others see an office. Learn what you can accomplish when you’re a one-woman force of nature.Links and Show NotesLa Cocina (https://lacocinasf.org/)—“a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.”Metro rack shelving (https://www.metro.com/Shelving)Lowes (https://lowes.com) / Home Depot (https://www.homedepot.com)Chocolate Cooling Tunnel (Selmi) (https://www.selmi-group.com/chocolateCoolingTunnel200-250.html)Continuous Tempering Machines (Selmi) (https://www.selmi-group.com/selmi-one-chocolate-tempering-machine.html)Tutti Frutti (https://en.m.wikipedia.org/wiki/Tutti_frutti)Elyce’s jam recipe:3/4 fruit1/4 sugar2-4% pectin“minimal” lemon juicefruit sieved three or four timesSCORE (https://www.score.org)—“the nation’s largest network of volunteer, expert business mentors, with more than 10,000 volunteers in 300 chapters.” Shark Tank (https://abc.go.com/shows/shark-tank)—“The Sharks give budding entrepreneurs the chance to secure business deals that could make them millionaires.”PurColor/Color Blend Creations (http://colorblendcreations.com)Chef Rubber (http://www.chefrubber.com)—“provides Artisan Chefs the finest components with which one refines creative inspiration.”Lettuce Wrap #3: These Shows Stress Me Out (https://www.lettucewrappod.com/3), where we talk briefly about The Great British Bake Off (https://thegreatbritishbakeoff.co.uk)Four Roses Bourbon (https://fourrosesbourbon.com)Nikka Japanese Whisky (https://www.nikka.com/eng/)Night Riders/Japanese Internment (http://www.ihr.org/jhr/v02/v02p-45_Weber.html)—“In the six months following the end of the evacuation program there were some 30 attacks by West Coast people against returning inmates. Near Fresno and other places, night riders shot into the homes of newly returned families Anti-Japanese organizations sprang up in the Northwest and in California.”What Color is Your Parachute? (https://amzn.to/2WaRxQx) (Amazon)—More than 10 million copies sold of this book that “demystifies the entire job-search process, from writing resumes to interviewing to networking, expertly guiding job-hunters toward their dream job.” Our thanks to Elyce for joining us. You can find her at @cocotutti (https://twitter.com/cocotutti) and https://www.cocotutti.com ().Thank you for listening. You can follow us on Twitter:Lettuce Wrap (@lettucewrappod (https://twitter.com/lettucewrappod))Christine Doerr (@christinedoerr (https://twitter.com/christinedoerr))Tammy Tan (@spicehound (http://twitter.com/spicehound))or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Elyce Zahn, Coco Tutti Chocolates.
Mirit Cohen was “executive chef” of her family’s large dinner gatherings long before becoming Executive Chef at Google and Adobe, as well as CEO of her own “daily foodservice” business. Now Adobe’s Global Workplace Experience Programs Manager, Mirit shares her advice about the importance of identifying your market, the hazards of scaling too quickly, the right way to shut down a business, and why she believes sharing a meal is the original social networking.Links and Show NotesAdobe (https://adobe.com/)Gastronaut (http://www.gastronautsf.com)Eat Retreat (https://eatretreat.org)—“A creative retreat and national community of food leaders”Bernal Heights, SF (https://www.businessinsider.com/bernal-heights-hottest-neighborhood-in-san-francisco-2017-6#it-sits-south-of-the-citys-downtown-and-is-bisected-by-cortland-avenue-a-main-shopping-strip-populated-by-small-markets-cafes-restaurants-and-hair-and-nail-salons-2)Passover (https://en.m.wikipedia.org/wiki/Passover)—“a commemoration of [Jews’] liberation by God from slavery in ancient Egypt and their freedom as a nation under the leadership of Moses. It commemorates the story of the Exodus as described in the Hebrew Bible, especially in the Book of Exodus, in which the Israelites were freed from slavery in Egypt.”Gefilte fish (https://en.m.wikipedia.org/wiki/Gefilte_fish)—“a dish made from a poached mixture of ground deboned fish, such as carp, whitefish, or pike. It is traditionally served as an appetizer by Ashkenazi Jewish households.…popular on Shabbat and Jewish Holidays such as Passover.”Matzah balls (https://en.m.wikipedia.org/wiki/Matzah_ball) (or matzo balls)—“Jewish soup dumplings made from a mixture of matzah meal, beaten eggs, water, and a fat, such as oil, margarine, or chicken fat. Matzah balls are traditionally served in chicken soup and are a staple food on the Jewish holiday of Passover.”Purim (https://en.m.wikipedia.org/wiki/Purim)—“a Jewish holiday that commemorates the saving of the Jewish people from Haman, an Achaemenid Persian Empire official who was planning to kill all the Jews, as recounted in the Book of Esther.”Kibbutz (https://en.m.wikipedia.org/wiki/Kibbutz)—“a collective community in Israel… began as utopian communities, a combination of socialism and Zionism.”Fake it till you make it (https://www.psychologytoday.com/us/blog/the-empathic-misanthrope/201109/fake-it-til-you-make-it)Jack Dorsey (https://en.wikipedia.org/wiki/Jack_Dorsey), co-founder and CEO of Twitter (https://twitter.com), founder and CEO of Square (https://squareup.com/).Executive Chef (https://jobs.morningadvertiser.co.uk/article/kitchen-hierarchy-different-chef-titles-explained/)—“The very top of the kitchen management structure. Only the largest establishments have an executive chef, and it is primarily a management role; executive chefs are often responsible for the operation of multiple outlets, and thus they do very little actual cooking!”Green Monday (https://greenmonday.org/)Meatless Monday (https://www.meatlessmonday.com/)Earth Day (https://www.earthday.org/)Plant-based meals (https://nutriciously.com/plant-based-meal-planning/)reThink Food (https://www.re-thinkfood.org/)—“brings together a diverse group of thought leaders and innovators at the intersection of technology, behavior, design, and food. Our mission: to explore how areas such as big data, social networking, mobile computing, behavioral economics, marketing, neuroscience, agriculture, and culinary insight and strategy are radically changing food markets, systems, and our understanding of consumer choices.”La Cocina (https://lacocinasf.org/)—“a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.”SFMade (https://sfmade.org/)—“build and support a vibrant manufacturing sector in San Francisco that sustains companies producing locally-made products, encourages entrepreneurship and innovation, and creates employment opportunities for a diverse local workforce.”AndyTown Roasters (https://www.andytownsf.com/)Eat Club (https://www.eatclub.com/home/)—“a virtual cafeteria that can satisfy everyone’s tastes by delivering personalized, delicious meals to office teams.”Amanda Hersh (https://twitter.com/amanda_hirsch) of Mighty Forces (https://www.mightyforces.co/)Maslow’s Hierarchy of Needs (https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs)—“used to study how humans intrinsically partake in behavioral motivation. Maslow used the terms ‘physiological’, ‘safety’, ‘belonging and love’, ‘social needs’ or ‘esteem’, and ‘self-actualization’ to describe the pattern through which human motivations generally move. This means that in order for motivation to occur at the next level, each level must be satisfied within the individual themselves.”Microplane (https://amzn.to/2VIVpb9) (Amazon)Immersion circulator (https://amzn.to/2Q8oveg) (Amazon)Our thanks to Mirit Cohen for joining us. You can find Mirit's articles on LinkedIn (https://www.linkedin.com/in/mirit-cohen/detail/recent-activity/posts/).Thank you for listening. You can follow us on Twitter:Lettuce Wrap (@lettucewrappod (https://twitter.com/lettucewrappod))Christine Doerr (@christinedoerr (https://twitter.com/christinedoerr))Tammy Tan (@spicehound (http://twitter.com/spicehound))or email us at lettucerwrappod@gmail.com (mailto:lettucerwrappod@gmail.com).That’s a wrap!Amazon (https://amzn.to/2DBzg5j) and other links may be affiliates. Purchases help support the show. Special Guest: Mirit Cohen, Adobe.
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