Lightbulb Moment Podcast

What does the music industry, MMA and science fiction teach us about entrepreneurship? In this episode the renaissance man, Bret Sweet, shares with us his journey in each of these industries and pulls out how we can apply it to running a business. Bret Sweet is the Program Manager at the Renaissance Entrepreneurship Center. He also founded the Dualism Group, which is early stage venture firm and consulting arm geared toward helping underserved entrepreneurs launch and expand their companies in order to bring jobs to lower income communities. This episode has many bird trails and Bret brings excitement and insights at every turn. Enjoy the ride. Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

He cut his teeth in entrepreneurship in starting and running a college youth non-profit. From there, he started and ran a chain of high-end retail stores throughout the Bay Area. Larry Wiens then jumped from retail to the service business and founded a comprehensive financial planning enterprise - ranked top 10% in the industry. He is now the Managing Partner of the SF Bay Barnabas Group - where he mentors and connects business leaders with non-profits. In this episode, Larry shares the definition of leadership that allowed him to start several nonprofits, a multi-location retail business and launch and run a wealth management firm. Listen closely to the end - Larry gives a GREAT idea in who you should hire for your next salespeople. It’s pure gold, enjoy! Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment Podcast” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

From newspaper sales to growing early stage internet companies like Cars.com, Careerbuilder and Google, today we are talking with Shannon Kinney, Founder and Chief Success Officer of DreamLocal Digital - a full-service digital marketing agency. Shannon shares what allowed her to grow from a one-person-passion project to a 70+, nationwide agency. Being the digital pro that she is, we end the conversation discussing actionable advice. We talk about what you should be doing right now to attract more clients through digital marketing. For your business to grow, you must embrace change. Find out why and how on this week's episode. Connect here: Twitter: @shannonkin The Honey Badger http://dreamlocal.com/honeybadgers/ Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

From a DIY Screen Printer to Working with Google - Devin Lars, CEO of D&D Screenprinting His clothing have been worn by celebrities such as Chris Brown, Justin Bieber, Trey Songz, 50 Cent and T-Pain. His screenprinting company, D&D Designs & Screen Printing, services several corporate clients such as Tesla Motors, iHeartMedia, McDonald’s, The NFL, Google and The Hit TV Show Criminal Minds. But it all started with a homemade screen printer built from parts found at The Home Depot. Jump in this exciting entrepreneurial journey of Devin Lars, CEO and Founder of D&D Designs & Screen Printing and Doing Everything Different. Be inspired to dream of an idea and take action, no matter how small. Lightbulb "Action is the foundational key to success" Pablo Picasso Connect with Devin Lars: Twitter: @DevinLars www.devinlars.com www.dndscreenprinting.com www.doingeverythingdifferent.com Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

"Entrepreneurship, Content Marketing and Bruce Springsteen with Dustin McKissen, Founder and CEO of McKissen and Company" This week we sat down and spoke with Dustin McKissen, Founder and CEO of McKissen + Company. Dustin also writes for Inc. Magazine and is a top-10 voice on management and and culture in the Linkedin Publishing network. We had such a great time. We talked about Dustin’s unlikely journey to entrepreneurship, the importance of Bruce Springsteen in his life and how you should be creating content for your company. This is an action-packed episode comes with very tactical advice. Come along and let’s go for a ride down thunder road. This Week's Lightbulb "If you see somebody engaging, reach out to them on a human level. Not just to make a sale." -Dustin McKissen, McKissen + Company Connect here: Twitter: @DMcKissen INC http://www.inc.com/author/dustin-mckissen LinkedIn:https://www.linkedin.com/today/author/0_3THsw_QEFkohvnv2jbDTys?trk=prof-sm Books Mentioned: It Ain’t No Sin to be Glad You’re Alive by Eric Altman: http://www.amazon.com/Aint-Sin-Glad-Youre-Alive/product-reviews/0316039179?pageNumber=2 Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

It is lonely at the top when you are the owner. You can’t turn to your employees for help. They need to see your as their fearless leader. So, where do you turn when you have problems with making payroll or when you are stuck in a rut or when you have no idea in how to turn your business around? In this week’s episode of Lightbulb Moment, we talk with Len DiGiovanni, CEO and Chair of Convene in San Francisco market. Len gets very personal in this episode. He talks about his own personal journey as an entrepreneur and as a husband and dad and how people and his peers kept both in tact. If you are feeling lonely at the top, this episode is for you. Connect with Len Digiovanni here: https://www.linkedin.com/in/lendigiovanni len.digiovanni@convenenow.com (925) 998-3859 Books Mentioned: The E Myth Revisited Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

Why your company NEEDS Intrapreneurs with Greg Gudorf You are the business owner, the entrepreneur. It’s your job to bring home the bacon and then make sure there is someone back in the office that can cook without burning it. Things are going well until they stop. You start to realize that your business is not really growing. Why are you stuck? In this week’s episode of Lightbulb Moment, we talk with Greg Gudorf, CEO of Pure Flix Digital, about what an intrapreneur is and why you need them within your company. We also discuss the value in understanding your minimum viable product (MVP), and some of the “joys” of working in a family business. If you are feeling stuck, this episode is for you. This Week's Lightbulb: “The key to success has to start with this burning passion to do something to create something within that business to add value.” Greg Gudorf, Pure Flix Digital Connect with Greg Gudorf Get your FREE month subscription: www.pureflix.com Twitter: @gudorf Additional Resources: The E Myth Revisited Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

"How to Start From Nothing and Turn it into a Success: Elaine Betts, Owner of Go Far Consulting" She started as a pharmaceutical researcher analyst in England, jumped into entrepreneurship as a commission financial services rep, opened and ran her owning her own brokerage firm; all to start off from scratch, again, in America. In this episode of Lightbulb Moment, we talk with Elaine Betts, Owner of Go Far Consulting. She talks with us about what it takes to start a business from nothing and turn it into a success (she did it three times). This Week’s Lightbulb Moment: “Platinum Rule: Treat others how they want to be treated.” Elaine Betts, Go Far Consulting Follow Elaine on Twitter: twitter.com/ElaineCBetts Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Eurydice Manning: James and the Giant Cupcake” After visiting New York City, Eurydice Manning was inspired to open her own cupcake bakery. She came back home to Oakland, where she opened James and the Giant Cupcake. She was blown away by the success of the bakery and wanted to open a second bakery. In this episode of Lightbulb Moment, we talk with Eurydice Manning and how she used Kickstarter to fund her second bakery location - coming soon to Downtown Oakland. This Week’s Lightbulb Moment: “It takes two to three minutes to inspire them. Put yourself in your future customer’s mindset” Eurydice Manning, James and the Giant Cupcake Checkout their delicious cupcakes and on their Facebook Page (facebook.com/jamesandthegiantcupcake) Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Crowdfunding: The New Investor” Fundraising is no longer limited to just nonprofit organizations. The passing of the JOBS Act in April 2012 created new ways for businesses to raise capital. In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler discuss two key areas for crowdfunding: Crowdfunding for Business and Crowdfunding for a Cause. We take a look at who the big players are in the new crowdfunding space and if you should consider it for your business. This Week’s Lightbulb Moment: “In order to win a man to your cause, you must first reach his heart, the great highroad to his reason.” – Abraham Lincoln Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Charity Water” How has a former nightclub promoter rallied with Silicon Valley’s highest investors to build wells around the world? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler dive into Charity: Water. Founder, Scott Harrison, has created a new model for nonprofits he calls the 100% Model. How can a nonprofit successfully operate when none of the standard donations are used for administrative costs? This Week’s Lightbulb Moment: “Time, Energy and Talent, can be more important than budget.” – Scott Harrison, Founder of Charity: Water Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Subscription Boxes” How have two companies used “boxes” to change re-invent their industries? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about Trunk Club and Birchbox. Trunk Club has created a new way for men to buy clothes, without ever stepping into a store. Birchbox has created a marketplace where customers can discover small cosmetic products and companies. This Week’s Lightbulb Moment: “Don’t find customers for your products, find products for your customers.” – Seth Godin Additional Resources: - http://www.racked.com/2014/3/11/7613463/birch-box-ladies-who-launch - http://techcrunch.com/2015/07/21/nordstrom-owned-styling-service-trunk-club-expands-to-womens-apparel Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“2.0 Your Business” Industries are changing. The web is far from a fad. Social media is here to stay. If you are standing still, if you are doing the “same things” as yesterday because it worked - you are going to get left behind. In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about how companies can 2.0 their businesses. In this full podcast version, they look at Casper Mattresses and Harry’s – two companies that have modernized old industries. This Week’s Lightbulb Moment: “When you innovate, you’ve got to be prepared for people telling you that you are nuts.” – Larry Ellison, Co-founder of Oracle Additional Resources: - http://www.nytimes.com/2015/11/17/business/smallbusiness/casper-hopes-its-one-for-all-concept-translates-to-one-pillow.html?_r=0 - http://fortune.com/2014/09/15/waking-up-with-casper-an-internet-mattress-company/ - http://www.theverge.com/2014/4/22/5638400/casper-dreams-of-overturning-the-mattress-racket - http://www.businessinsider.com/mattress-startup-casper-raises-55-million-2015-6 Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Papa John’s: A Case Study” In 1983 John Schnatter sold his 1971 Z28 Camaro to purchase $1,600 worth of used pizza equipment. In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler do a case study John Schnatter, the man behind Papa John’s. The company has grown from used a broom closet in his father’s bar to over 4,700 locations. This Week’s Lightbulb Moment: “In the foodservice industry, your customers are your barometer for quality.” – John Schnatter, Papa John’s Additional Resources: - http://archive.fortune.com/2009/09/22/news/companies/papa_johns_pizza_schnatter.fortune/index.htm - http://www.fundinguniverse.com/company-histories/papa-john-s-international-inc-history/ - http://www.entrepreneur.com/article/235040 - http://www.businessinsider.com/papa-johns-ceo-john-schnatter-shares-ingredients-for-startup-success-2016-2 Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Snapchat: More Than Meets the Eye” In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler conclude the series “It’s Not Just Social” by looking at Snapchat. Known originally as an app where teenagers send disappearing pictures to each other, Snapchat has grown into a major media powerhouse. It boasts an astounding 1 Million active daily users. In this extended podcast version, we take a look at businesses using Snapchat to engage with customers in unique ways. This Week’s Lightbulb Moment: “I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky, Canadian Ice Hockey Player Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“What is Twitter?” I tweet. You tweet. We all Tweet. What is Twitter? And why does it matter? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler continue our “It’s Not Just Social” series by talking about Twitter. Twitter was founded with one goal: “to give everyone the power to create and share ideas and information instantly, without barriers.” In this extended podcast version, they give examples of companies successfully using Twitter and some that are not. This Week’s Lightbulb Moment: “What the Internet is great at is building networks.” – Evan Williams, Cofounder of Twitter Additional Resources: - http://makeawebsitehub.com/wp-content/uploads/2015/01/2015-social-media-image-sizes-infographic1.jpg - http://tweetreports.com/twitter-chat-schedule/ - https://hootsuite.com/dashboard Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“LinkedIn: Relationships Matter” What is LinkedIn? Do you need it? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler continue our "Its Not Just Social" series by talking about LinkedIn. Founded in 2002 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant, LinkedIn has become the standard for professional networking online. LinkedIn is a living, breathing resume that can quickly validate you as a professional online. This Week’s Lightbulb Moment: “Succeeding in business is all about making connections.” – Richard Branson Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“#NoFilter: A Look Into Instagram” This Week’s Lightbulb Moment: “Marketing is a contest for people’s attention.” – Seth Godin Mayfair, Rise, Valencia, Willow, X-Pro II… In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler take a look at Instagram. What is it? Who is using it? Does it matter for your business? Additional Resources: -http://bit.ly/1SNsydo -http://bit.ly/1PSyluv Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“Let Your People Speak” How do you turn your advertising and marketing into word-of-mouth referrals? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler look at how companies like Apple, Samsung, and Square differentiate themselves and build trust with their customers. This Week’s Lightbulb Moment: “Do what you do so well that they will want to see it again and bring their friends” – Walt Disney, The Walt Disney Company Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital

“What’s in a Name?” What does your name represent? What feelings does it evoke? What does it communicate to your customers and clients? In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk branding. They look at the importance of “brand equity,” and talk about what you need to do with your business to build a strong brand. This Week’s Lightbulb Moment: “Your brand is what people say about you after you leave the room.” – Jeff Bezos, Founder and CEO of Amazon Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at www.thelightdigitail.com/blog. Follow Jason on Twitter: twitter.com/jasonthehanson Follow Adams on Twitter: twitter.com/adamstegeler Music Credit: istock.com/dirtyproduction Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital