“Subscription Boxes”

How have two companies used “boxes” to change re-invent their industries?

In this episode of Lightbulb Moment, Jason Hanson and Adams Tegeler talk about Trunk Club and Birchbox. Trunk Club has created a new way for men to buy clothes, without ever stepping into a store. Birchbox has created a marketplace where customers can discover small cosmetic products and companies.

This Week’s Lightbulb Moment:
“Don’t find customers for your products, find products for your customers.” – Seth Godin

Additional Resources:
- http://www.racked.com/2014/3/11/7613463/birch-box-ladies-who-launch
- http://techcrunch.com/2015/07/21/nordstrom-owned-styling-service-trunk-club-expands-to-womens-apparel

Catch the latest episodes by subscribing to “Lightbulb Moment” on iTunes, TuneIn, and Stitcher.

For more information about each episode visit us at www.thelightdigital.com/podcast.

Related blog posts can be found at www.thelightdigitail.com/blog.

Follow Jason on Twitter: twitter.com/jasonthehanson
Follow Adams on Twitter: twitter.com/adamstegeler

Music Credit: istock.com/dirtyproduction

Contact: podcast@thelightdigital.com
Web: www.thelightdigital.com/podcast
Sponsor: The Light Digital