JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST=============SHOW QUOTES “Our friends would bring like a really beautiful bottle, like a premium bottle of spirit, but we would make the mixes and soft drinks, and so our friends called us the Tonic Twins.”“I think we visited 120 accounts or something before someone said, ‘Okay, I'll buy one case’.”============SHOW NOTES Raissa & Joyce De Haas are the twin power behind Double Dutch Mixers & Tonics. In this episode, we go right back to the b...
JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST =============SHOW QUOTES “I wanted to create something which was for non-drinkers obviously. But also for drinkers. For those people like me who could no longer go out five, six nights a week all the time and drink alcohol. Who wanted to zebra stripe or some days no, and some days yes.” “I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but ...
JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST=============SHOW QUOTES “The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!” “Availability and visibility are key in this category.”============SHOW NOTES Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind. In this talk, we cover everything from impor...
JOIN THE CURIOUS TO CONFIDENT COURSE WAITLIST=============SHOW QUOTES “In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.” “So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”===========...
JOIN THE CURIOUS TO CONFIDENT WAITLIST=============SHOW QUOTES“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.” “Progression of the AF space is really interesting. I think if we'd done this competition even ...
SHOW QUOTES “We work with a 16th-generation distillery business. We said to them look, how low can we go before we start to lose the full taste experience? So the warm, the mouthfeel, the bite, everything else which you expect from a full-strength gin. And they said 25%.”“When we designed the product in the first instance, we wanted to go with taste, texture, and tenacity over anything else.”SHOW NOTESDirector of Session London Dry Gin from Spirit of Bermondsey, Brad Crompton, takes us throug...
SHOW QUOTES"Today we're doing things a bit differently.""Only 8% of the conversations were about using these drinks to help with sobriety or recovery."SHOW NOTESIn this episode, I take a look at a report from Commetric analysing 10,000 Reddit conversations about low/no drinks.Doing things differentlyDrink typesSocial eventsBig Vs small brandsDrink qualitiesPersonality typesWhat it all meansBEST EPISODES TO CHECK OUT NEXT#37 You don't need a sad story#36 Launching a brand-new non-alcoholic cid...
SHOW QUOTES: “If you don't like wine, you may not like our product; in fact, you probably won't like our product.“You know we're not trying to preach; we're not trying to tell people not to drink alcohol. I drink alcohol, everybody in my company drinks alcohol, but there are times and there are places and there are people that can't, and it's about choice and inclusivity."“Non-alcoholic wine it's a different product than normal wine, right? Just like non-alcoholic beer is a different product ...
================SHOW QUOTES “If 80% of your lifestyle is healthy, you can accommodate a 20% indulgence, which may be your cream cakes, it may be a glass of wine, it may be whatever. It's unfortunately when you tip it over and you suddenly think you'll do 20% healthy, and you expect a result because the body doesn't work that way.”“We do have stockists who really believe in what we’re trying to do. They share the same values and they like the drinks.”==============SHOW NOTES M...
SHOW QUOTES “You do not need a sad story to decide that you want to start to look at your relationship with alcohol.” “It was the, you know, two or three days where I just felt subpar. I was operating at 60% capacity"======SHOW NOTES It's easy to compare ourselves with others in all walks of life but it's very rarely helpful. I used to compare myself to others in the low/no space and feel like a fraud, like I didn't belong. Why? Because I didn't stop drin...
QUOTES“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.” “You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”NOTESPivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.In this conversation, he te...
QUOTES FROM THE SHOW“At every event we do, at least one person would be like “Non-alcoholic! What's the point?” Sometimes, they used to anger me. […] But I can understand where they're coming from. I mean, alcohol in Scotland is important.”NOTES FROM THE SHOWThis episode is a meeting of generations and a testament to what low/no-&-light does to bring people together in a whole new world of appreciation for a life less intoxicated. Lewis Kennedy, 26, is the founder of Talonmore, a Sco...
Joining me this week is Russell Lamb, co-founder of 6PERCENT, a new mid-range wine company producing the first in its planned range of lighter wines, a 6% merlot-cabernet sauvignon blend with half the ABV but all of the flavour.Starting life as a lockdown wine-tasting company, Russ and his wife, Gabbi, soon came to realise that there was a demand from their clients for lower ABV wines that they were not able to meet with anything they could find and so they decided to solve the problem themse...
QUOTES FROM THE SHOW“I don't really care that wine is normally made from grapes or that a gin is made from, you know, distillates of xyz herbs.”“Do I think it's impossible? No, I don't think it's impossible, I think it takes time.”===========Bringing you more international insight from Low No Nation, in this week’s conversation, I’m chatting with GNISTA founder Erika Ollén about her unique range of ‘not’ wines and ‘not’ spirits. I love Erika’s story and how her goal was always to make th...
QUOTES FROM THE SHOW“Whether you're drinking or not drinking, whether you're a vegetarian or a vegan or you like a steak, we should be accepting of you and welcoming and inclusive, and that's really for me why no and low exists.”“I stand by my medium fish because the pond also contains Diageo and Pernod and Campari and many other companies that are way, way bigger.”“It's not for people that don't drink, it's for people that don't want to drink that round.”========================== NOTES...
Alcohol-free drinks still get a bad rap.Whether from those who’ve tried one and written off the whole category or from recovery personas rejecting the premise of alcohol alternatives.But as with all things in life, there is no one-size-fits-all answer to whether alcohol-free drinks are triggers or lifesavers.In this episode, I share some of my findings from research into the question as well as the experience of a recovery coach with lived experience.Inspired by an Instagram post proclaiming ...
What inspired a successful serial entrepreneur to transition into the world of non-alcoholic beverages? David Begg is the founder and driving force behind REAL Drinks Co, the naturally fermented sparkling tea brand.Inspired by his passion for homegrown food and fermentation, David turned his hobby from a garage corner operation (with his wife’s permission, of course) to, several years later, opening the first non-alcoholic fermentery based in Buckinghamshire, south-east England.REAL is ...
Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US. In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of. From working with the innovative Luke Boase in the early days of Lucky Saint to st...
Meet Martin Dixon, our resident beer reviewer at Low No Drinker Magazine, who has meticulously tasted and reviewed over 1,500 alcohol-free beers and ciders on his Instagram page! His expertise has not only fuelled the magazine's success but also mirrors that of the burgeoning alcohol-free beer market. Join us as Martin shares his journey through alcohol-free beer from the UK to Germany, France and Sweden, with a little stopover in the US for good measure. That’s right, when Ma...
What happens when an IT specialist and a nurse join forces to start making beer? Meet Kristian Harris and Amie Caldwell, the delightful duo behind The Gentleman Brewing Company. In this episode of the Low No Drinker Podcast, Kristian recounts his surprising pivot from IT to brewing, inspired by a transformative microbrewery course. Meanwhile, Amie reveals how her nursing background and creative vision perfectly complement Kristian's logistical expertise, culminating in six uniquely ...