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SHOW QUOTES 

“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!” 

“Availability and visibility are key in this category.”

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SHOW NOTES 

Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind. 

In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it.

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WE CHAT ABOUT

0:00 Coming up...

1:34 Avnish's story

9:52 Are these "mocktails"?

12:48 UK / USA production

17:39 The evolution of the range

25:40 Wholefoods to Harrods

30:42 Non-alc playbook

32:08 Premiumisation in low & no

35:26 Navigating diversity in low & no

40:23 The importance of being seen

46:57 The BBQ-Q

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TRY SAVYLL* //  SAVYLL.COM  //  @SAVYLLBEVERAGECO

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WE ALSO TALK ABOUT:

Saphire Community Group

Seedlip Spice 94*

Three Spirit Nightcap*

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BEST EPISODES TO CHECK OUT NEXT

#42 Behind the scenes at the world alcohol-free awards

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

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ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

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