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If over 95% of new products fail (according to Clayton Christensen’s Milkshake Marketing), what sets that successful 5% apart? Go to Market Planning is a complex process that can feel daunting with statistics like that, so learning from others who have already set out to take their products and services to market can be instrumental.
Join our host Roshni Wijayasinha from Prosh Marketing, an entrepreneur, CMO and experienced product launcher, talk to various entrepreneurs and Marketing experts about their journeys to go to market and launch their companies, products and services, with success stories, lessons learned and practical advice, all in the span of your lunchtime.
Join our host Roshni Wijayasinha from Prosh Marketing, an entrepreneur, CMO and experienced product launcher, talk to various entrepreneurs and Marketing experts about their journeys to go to market and launch their companies, products and services, with success stories, lessons learned and practical advice, all in the span of your lunchtime.
20 Episodes
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In this episode we joined Marc-Antoine Caya, Co-Founder and CEO of goPeer. Marc discussed with us the process of how he realised he wanted to be in the entrepreneurial space, finding the right partner, and many more.
goPeer is Canada's first consumer peer to peer lending platform that connects creditworthy Canadians looking for a loan with everyday Canadians looking to invest.
In this episode, join us in chatting with Daniel Copeland, Co-Founder of Spot App, where we discuss how he co-founded his company to help change the labour market. We dive into some of the best ways startups can utilize talent in today’s workforce, as well as his entrepreneurial journey and what it has meant to him to be an entrepreneur.
SPOT App has revolutionized the hiring process, giving employers easy access to SPOT’s new socio-Gig Economy with full control over managing a flexible workforce.
In this episode we joined Romesh Hettiarachchi from B&I Legal Counsel to discuss some legal considerations to take on when starting a business and why its important to have a the right counsel.
B&I Legal Counsel is a modern commercial law firm, providing pro-active legal advice designed for the needs of small and medium sized businesses who often operate on a tight budget.
Andrew Wilson, the COO of GrowerIQ, joins us for this episode of Lunchtime Launchtime, where he shares how the team at GrowerIQ took the product to market against some large incumbents. It all starts with a customer focus and their effort on understanding and satisfying their early customers helped them develop a foothold in the market one happy customer at a time.
In today’s episode of Lunchtime Launchtime, we’re joined by Yoram Weinreich, the Founder & Co-President of Simpli Home who shares the company’s interesting story of how they’ve built a global furniture company along with some great advice on how to take on challenges and take advantage of opportunities.
Join us for this episode of Lunchtime Launchtime where we host Martine English, Director of Marketing at TFO, in a discussion about branding (and re-branding), why spreading your budget across different parts of the funnel is a good idea, and some very effective channels for launching products. She also shares some creative ideas to gain awareness!
Join us for this episode where we chat with the co-founders of Beeja May and discuss how they launched their business on a shoestring budget and how they were creative in finding ways to save money. Christine and Simon also offer two unique perspectives on how to manage life as an entrepreneur and married couple.
In this episode, David Kwok from Innovation York discusses his experience working with a number of different entrepreneurs to go to market. He shares some really creative tips – like how to test pricing – as well as a great perspective on how to connect with investors in today’s business environment.
Join us for today’s episode where we chat with Steven Zhao, the CTO of Dataraction, about his experience as an early entrepreneur, lessons he learned along the way, and some great advice on the importance of your business model, getting early customer feedback and product readiness.
Corey Herscu from Verb Factory joined us in this episode of Lunchtime Launchtime, to discuss the benefits of PR, also known as earned media. Learn some tips on how to stretch a lean marketing budget, gain great market feedback pre-launch, how much to spend on a PR budget, and how to use interns in your PR efforts.
In this episode, we were joined by Todd McCann from Camdo to learn more about his experience leading this rapidly growing company and entrepreneurship. Todd brings up an interesting point about launch readiness – a controversial topic with no black or white answer.
In this episode of Lunchtime Launchtime, we chatted with the Founders of dotmobile™, Algis Akstinas and Alex Bauman. Together, they share some great advice on how startups can compete against large, established incumbents through things like speed and creativity.
In this episode, we caught up with Chris Harper, CEO of Chase (a CPG company) and Co-Founder of Totem Computing, to discuss his experience of launching a number of companies across vastly different industries. As a young entrepreneur, Chris shares some great advice, including the head start you can get if you start early, as well as tips on dealing with customer feedback, launch timing and finding business partners.
In this episode We caught up with Waruna Kulawansha, the Founder and CEO of 6IXSENSE, to discuss his experience of launching a company during the pandemic. On this episode, he shares some great tips on finding the initial customers by leveraging your networks, finding the right support network and partners, creating deep bonds with customer to improve your service offerings and more.
We caught up with Robert Brooks, the Founder and CEO of ForceN, and Angad Sandhu, VP of Business Development at ForceN, to discuss their innovative company and journey to market. Robert and Angad shared some great advice, including how valuable it is to create a minimum viable product (MVP) to gather customer feedback and improve user experience.
In this episode of Lunchtime Launchtime, we caught up with Stuart Browne, CEO of Pycap Venture Partners, to chat about his entrepreneurial journey and give us some tips based on the successful go to markets he’s seen.
We caught up with Vinayak Rao, Senior Director of Product Management at Postmedia Inc., to discuss his experience building and launching a number of products. Vin shares some of his best practices in designing a product that’s fit for its customer needs, identifying the right customer segment and communicating a focused message. He also discusses the importance of collaborative team work in developing a products that will stand out from the get go.
We caught up with Brenton Mowforth, the Founder of Cheers To Happy Hour, to discuss how he built his brand and developed his company starting with an Instagram page. In this episode, he shares some great insights on how important feedback is to develop your offering, the importance of understanding your customer's buying process and how to take advantage of the herd mentality when launching.
In this episode, join Roshni in a discussion with Rakesh Tiku, the CEO and Co-Founder of Infield Solutions, a leading automation platform that is digitally transforming old world industries of plumbing, food distribution and construction. Tune-in to learn about how they were able to design, develop and take their products to market in less than 10 months, and some of the lessons they have learned along the way.
In our first episode, join Roshni in a discussion with Mark Morissette, the CEO and Co-Founder of Foxquilt, a leading Insurance technology company that uses data and technology to empower small businesses and business networks save on Business insurance. Tune in to hear about their journey to go to market and gain some great advice based on their a few lessons they have learned on their way to being one of Canada’s leading Insurtech companies.
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