Market Movers: Building Brands & Links with Linkifi

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Mark Jackson, founder of SwagDrop and a 35-year veteran in branded merchandise. Mark shares how he got his start when a neighbor literally threw a phone book at him and told him to go find customers, how the pandemic reshaped the industry, and why print-on-demand stores and hybrid swag programs are the next big wave for companies that want flexibility without warehousing headaches.   Key Talking Points ✅ Accidental Start, Real Sales Training. Mark entered promo at 21 or 22, got handed a phone book as a prospect list, bought the original company, sold it, then built what became Swagdrop. ✅ Swag Is Still Last-Minute. Even after decades of tech change, gifting is still often an “afterthought”, driven by events, holidays, or a CEO request. ✅ Industry Reality: Fragmented Market. Thousands of distributors and suppliers, with “top 10%” surprisingly small by revenue standards. Swagdrop is under $10M, serving primarily North America but shipping globally. ✅ Pandemic Pivot: From Events to Employees. When sales hit zero, the comeback came from companies caring for culture, connection, and remote teams. HR became a major buyer, not just marketing. ✅ What Actually Drives Growth. Outreach triggers are hard because buyers do not plan swag well. Mark credits SEO, technical foundations, content, plus client portability, where buyers take Swagdrop with them to new companies. ✅ Why Paid Ads Didn’t Stick. Swagdrop is built for complex programs, not one-off mugs or 11 shirts. Paid tends to attract low-fit traffic, not solution buyers. ✅ Print-On-Demand Pop-Up Shops. Companies give employees a link and a budget. Employees pick sizes, styles, and colors. Some opt out, often bringing programs under budget but raising satisfaction. ✅ Fast “Gift” Without Fast Fulfillment. Even in December, companies can launch a shop before holidays, employees select items, and product ships after. The “gift” still lands psychologically on time. ✅ Supply Chain Still Has Curveballs. Geopolitics, events, and unexpected logistics issues are constant. China remains key, but Mark flags growth in India and apparel manufacturing in the Caribbean. ✅ The Future: Hybrid Programs. Large brands will mix bulk inventory for events with print-on-demand for employee gifting to reduce warehousing and SaaS storage fees.   Quotes from Mark Jackson 📢 “He literally threw a phone book at me. He said, ‘Those are your customers. Go talk to them.’” 📢 “Swag is almost an afterthought. It’s the last thing people think of.” 📢 “Triggers are extremely difficult. Most people don’t know when they’re going to use swag.” 📢 “SEO isn’t dead. You pull a little bit on every lever, then increase what works.” 📢 “People reach out to 20 companies. You’re the first one that got back to me.” 📢 “The future is hybrid. Some inventory for corporate needs, print-on-demand for employees.”   Actionable Insights 🎯 Stop Guessing, Let Employees Choose Use a pop-up shop with a budget so recipients pick what they actually want. Add options by size, gender fit, color, and let opt-outs reduce waste. 🧩 Build a Hybrid Swag Strategy Keep in-stock inventory for events and urgent needs. Use print-on-demand for employee gifting, onboarding, and evergreen company stores to avoid huge warehousing costs. 🔍 Invest Where Intent Is Highest In a last-minute industry, SEO can win because searches are often urgent and high intent. Use content that answers program-level questions, not product-only queries. ⚡ Win With Responsiveness Many vendors hide behind forms. If you sell complex programs, speed-to-human matters. A fast call plus real guidance can become your biggest differentiator. 📦 Plan Around Reality, Not Best-Case Logistics Event-based swag has hard deadlines. Build buffers for production, shipping, and unexpected supply chain disruptions.   About Mark Jackson Mark Jackson is the founder of SwagDrop and a long-time leader in the promotional products industry. He started in promo over 35 years ago, built and sold earlier ventures, then scaled Swagdrop from its earlier identity as Promotion Resource Group into a digital-first swag partner during the pandemic. 🌐 Swagdrop: swagdrop.com 📬 Contact: mark@swagdrop.com 🔗 LinkedIn: linkedin.com/in/mark-jackson-6010751   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Cassie Wilson-Clark, a fractional content strategist and fractional CMO/CGO who builds lean content systems that drive real pipeline. Cassie breaks down what’s actually changing with AI search, why classic SEO fundamentals still matter, and how to plan content around prompts and real customer language, not just keywords.   Key Talking Points ✅ From “Stuff the Keywords” to Clean Answers. AI search rewards clarity. Cassie sees a shift toward direct, structured content that hits the question fast, then expands only where needed. ✅ AI Search Is Real, But Not Universal Yet. Many audiences still default to Google. Strategy depends on who your buyers are and how they already search. ✅ SEO Still Matters for AI Overviews. A strong SEO foundation supports visibility in Google’s AI surfaces. AI SEO is not a full replacement for SEO. ✅ Freshness and Updates. Small edits matter. Updating definitions, adding FAQs, tightening paragraphs, and keeping content current can improve performance in both Google and AI tools. ✅ Think in Prompts, Not Keywords. Cassie recommends mapping content to full question-style prompts, then answering in the same phrasing buyers use. ✅ Reddit as a “Prompt Library”. If people ask it on Reddit, they’ll likely ask it in ChatGPT and Perplexity. Cassie uses ChatGPT Agent mode to pull real questions and wording from specific communities. ✅ One Question per Post vs Mega Guides. She’s actively testing whether AI engines prefer focused “one prompt, one page” answers or broader guides that cover multiple questions. ✅ Be Everywhere Your Audience Is. AI engines pull from blogs, YouTube, podcasts, and social. Distribution plus repurposing is now part of search visibility. ✅ Repurposing That Actually Scales. Cassie turned 12 podcast episodes into 6 months of content in minutes, and helped a webinar-heavy client unlock years of posts from existing recordings. ✅ Tracking AI Visibility Is Still Messy. Most brands are stuck with manual checks, screenshots, and proxy signals like AI referral traffic and branded search lift.   Quotes from Cassie Wilson-Clark 📢 “AI search is still pretty new. For most brands, SEO is still kind of the thing for now.” 📢 “A good SEO foundation is kind of what’s making GEO work.” 📢 “Don’t think about just a keyword. Think about an entire prompt.” 📢 “If someone is on Reddit asking a question, they’ll most likely use that same phrasing in ChatGPT.” 📢 “I put my first 12 episodes in and it gave me six months of content.” 📢 “Right now I’m tracking it with manual searches and screenshots. It takes so much time.”   Actionable Insights 🧠 Build Prompt-Led Content Take your core topics and rewrite them into full questions your ICP would ask. Use the question as a visible H2/H3, answer immediately, then expand with supporting context. 🔍 Use Reddit for Real Language Pick 3 to 5 relevant subreddits where your buyers hang out. Use ChatGPT Agent mode to extract the top recurring questions and phrasing, then turn each into a post. 🧼 Write for Clarity First Lead with a direct answer. Break up content with definitions, bullets, short sections, and FAQs. Avoid overly narrative intros when the intent is informational or comparison-based. ♻️ Repurpose What You Already Have Drop podcast/webinar transcripts into ChatGPT. Generate: blog outlines, LinkedIn posts, short scripts, FAQs, email snippets, and “one prompt, one answer” pages. Edit for voice and add real examples or quotes, do not publish raw AI drafts. 🔁 Update on a Cadence That Matches Your Industry Fast-changing industries need more frequent refreshes. Start with “quick wins”. definitions, FAQs, tightened paragraphs, and an updated publish date when truly revised. 📈 Track With Proxies (For Now) Monitor AI referral traffic in analytics. Watch for lift in branded search as AI discovery drives people back to Google for verification.   About Cassie Wilson-Clark Cassie Wilson-Clark is a fractional content strategist and fractional CMO/CGO who helps brands build lean content systems tied to pipeline, not vanity metrics. She hosts the Founding AI podcast and is experimenting with multi-channel visibility across content, podcasting, and YouTube. 🌐 Website: https://cassieclarkmarketing.com/ 📺 YouTube: https://www.youtube.com/channel/UCtQK-qhh0MGcdp6NXxWdaLA 💼 LinkedIn: Cassie Wilson-Clark   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Benjamin Schieken, founder and CEO of Fincast. a privacy-first mortgage tool that lets borrowers shop, verify, and save without handing over their data. Fincast turns one confusing offer into a one-to-many bidding process, then shows clear savings and trade-offs.   Key Talking Points ✅ The Real Problem. Most borrowers cannot tell if an offer is good. Offers mix rate, points, fees, and timelines. Confusion creates expensive mistakes over 30 years. ✅ “Rate” Is Not Everything. The real comparison is rate plus cost over your expected time in the loan. Optimize to monthly payment, upfront cash, or lowest total cost. ✅ Bidding Marketplace. Upload an offer, Fincast normalizes the details, anonymizes you, and invites multiple lenders to bid directly against your exact structure. ✅ Primary vs Secondary Markets. Best price comes from the lender that needs your product today on the secondary side, not whoever happened to quote you first. ✅ Measured Impact. Fincast sees over 1% rate spread in real deals at times. On average, about 12% of loan amount in total savings is findable. Roughly 27% already have a great deal, the rest leave money on the table. ✅ Compliance and Flexibility. Rules like LO Comp can limit discount wiggle room, yet product-market matching still unlocks better pricing. ✅ Privacy by Design. Fincast redacts PII, compares offers, and lets you choose if and when to engage. No lead-gen spam. ✅ Go-to-Market. Started by helping people on Reddit with unbiased guidance, earned evangelists, then layered social proof, PR, and partnerships with an embeddable widget so users can “Fincast” offers on trusted third-party sites. ✅ Retention Loop. Buyers return to refinance when rates change. Word of mouth compounds through real savings stories.   Quotes from Benjamin Schieken 📢 “People just want to know. Am I getting a good deal or leaving money on the table.” 📢 “The right lender is the one whose secondary-market demand perfectly fits your loan today.” 📢 “We normalize the offer, we anonymize the person, then let lenders bid. Simple, fair, and transparent.” 📢 “A smart mortgage choice is rate plus cost plus time. Not rate alone.” 📢 “We are a value-creation startup. Borrowers win. Good lenders win. The market gets cleaner.”   Actionable Insights 🧮 Compare the Whole Deal Gather an official Loan Estimate. Compare rate, points, fees, credits, MI, and term against your expected time in the loan. Calculate breakeven for any points paid. If you will move or refi before breakeven, do not buy them. 🔧 Set Your Preference Pick one optimization: lowest monthly payment, lowest cash at close, or lowest total cost over a realistic horizon. Re-price the offer for that goal. 🔐 Protect Your Data Use a privacy-first comparison. Share PII only when you choose a finalist. Avoid broad lead forms that trigger endless calls. 🏦 Force Competition Put your structured offer into a bidding environment. Ask lenders to beat your exact structure, not a generic rate table. 🔁 Revisit at Rate Moves Re-run the math when rates drop or your horizon changes. Refinancing can reset the optimal mix of rate and cost.   About Benjamin Schieken Benjamin Schieken is the founder and CEO of Fincast. Previously a partner in three B2B SaaS companies, he turned his focus to consumer finance after seeing how hard it is to shop mortgages fairly. Fincast gives borrowers clarity, confidence, and control by matching real offers to real lender demand. 📬 Connect with Fincast and Benjamin: gofincast.com · https://www.linkedin.com/in/benjamin-schieken/    🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Mark Williams-Cook. Director at Candour. Founder of AlsoAsked. Veteran SEO of 20 years who ships products, runs e-commerce brands, and speaks plainly about where search is actually heading.   Key Talking Points ✅ SEO is not dead. AI search often equals “three web searches in a trench coat.” Retrieval still relies on real indexes, ranking, and links ✅ Why the browser wins. Agentic tasks need a real browser that executes JS, passes “are you human” checks, and respects privacy. Expect lightweight on-device models ✅ Google’s advantage. Massive index, cash flow, control of distribution. Others burn cash while renting Google or Chromium, which tilts the field ✅ Freshness bias and listicles. LLM surfaces are easy to game with recency and “best X” lists. Short-term only. It will not last ✅ Brand as the durable signal. Your brand footprint inside models and across trusted sources will outlive tactic chasing ✅ Digital PR for AI era. Mentions on authoritative sites shape both link graphs and in-model weightings ✅ LLM-aware research. Generate persona prompts to reveal the web searches LLMs trigger. Then build pages that answer intent clearly ✅ Measure what matters. Prompt tracking dashboards are a comfort blanket. Focus on in-model understanding and real outcomes ✅ Community as a moat. Smaller brands should seed real communities where customers advocate on platforms like Reddit   Quotes from Mark Williams-Cook 📢 “AI search is still built on information retrieval. It is not magic. It needs an index.” 📢 “The browser will be the agent. That is where execution, privacy, and verification actually work.” 📢 “Short-term tricks like fresh listicles will get patched. Invest in signals that survive updates.” 📢 “Ask a model to act like your persona, then watch which web searches it fires. That is your content map.” 📢 “If your marketing activity has no value without search, it probably has no long-term value.”   Actionable Insights 🧭 Design for Agentic Workflows Make key flows executable in a real browser. Clean HTML. predictable selectors. minimal anti-bot friction on basic info pages Publish concise “do this task” guides that an agent can summarize and follow 🔎 LLM-Ready Content Research Use personas to generate conversational prompts, then inspect which queries LLMs trigger Prioritize pages that map to those triggered queries. Structure with clear headings, FAQs, and explicit constraints 📰 Digital PR That Moves Models Target high-trust publications and expert communities. Mentions plus links shape both rankings and in-model priors Ship evidence assets. data cuts, original research, tool outputs. that media can cite 🧠 In-Model Understanding Audit “what AI knows about you” style outputs to see how models describe your brand Reinforce missing truths across your site, docs, bios, schema, and PR 📏 Rethink Measurement Treat prompt tracking as directional at best. Anchor your plan to leads, assisted revenue, branded search lift, and referral quality Report share of voice only with clear caveats. focus updates on shipped assets and earned authority 👥 Build Community First Invest where your buyers gather. Run useful AMAs, teardown threads, and office hours Let real customers seed Reddit and forums. authenticity scales better than aged accounts   About Mark Williams-Cook Mark Williams-Cook is Digital Marketing Director at Candour, founder of AlsoAsked, and host of Search with Candour. He blends technical rigor with brand-first strategy. He speaks frequently on the future of search, agentic browsing, and why digital PR matters more in an LLM world.   📬 Connect: LinkedIn: Mark Williams-Cook · CoreUpdates.com newsletter   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Max Liporace — Strategy Director at LendFriend Mortgage and former real estate attorney — who helped LendFriend pivot from retail lending to brokerage, then scale back up by leaning into SEO and LLM (AI) search for high-intent, non-QM borrowers.   Key Talking Points ✅ From Law to Lending — Ex-NY real estate attorney joins a fast-growing Austin lender; pandemic pivot → retail to broker model (lower overhead, more products) ✅ Boom → Cooldown → Pivot — Purchase-led growth and online leads: $300M (2020) → $380M (2021); rates surge in 2023–25 forces reinvention ✅ SEO as a Lifeline — Started in May, built on HubSpot: focused on quality pages answering buyer intent, not blog volume; tracked by source (Google, ChatGPT/Grok/Perplexity) ✅ LLMs Drive Real Deals — Today 60–70% of inbound finds them via LLMs; November: ~50% of closed volume from Google + LLM search ✅ Win the Niche, Not “Mortgage” — Target self-employed, asset-depletion, and crypto-supported mortgages; less commoditized, higher margins, faster close ✅ Geographic Expansion for Demand Capture — From TX/GA/FL to additional states (e.g., NH) to serve inbound SEO/LLM demand wherever it originates ✅ Crypto Mortgage, De-Risked — Treat BTC/ETH as assets with haircuts (e.g., ~50%) + 25% down; income “constructed” via asset utilization (no custody pledge required post-close)   Quotes from Max Liporace 📢 “We’re singing SEO’s praises. I couldn’t believe clients would come in this way—now they do, every week.” 📢 “If we do well on Google, we tend to do well on ChatGPT and Grok—same fundamentals, better trust handoff.” 📢 “Compete where the big brands aren’t: non-QM niches beat a race-to-the-bottom on price.” 📢 “It’s not more content—it’s better, buyer-intent content: landing pages that answer the exact question.”   Actionable Insights 🧭 Own Non-QM Search Build intent pages for self-employed, DSCR/asset-depletion, ITIN, and crypto use-cases with clear docs, scenarios, and timelines. Map FAQs to queries LLMs echo (e.g., “self-employed mortgage Austin,” “buy house with Bitcoin income,” “asset-depletion vs. traditional”). 🔎 LLM-Ready Content Add trust markers LLMs surface: licensing states, NMLS, reviews, BBB, media mentions, underwriting guardrails (LTV, reserves, haircuts). Use schema, tidy UX, and a concise “Who we help” section to improve summarizability. 📈 Attribution & Scale Track source (Google vs. ChatGPT/Perplexity/Grok), state, product, close rate, and margin in HubSpot. When a niche page starts converting, add a new state and replicate the asset (localize + compliance review). 🪙 Crypto Mortgage Clarity Explain how it works (asset custody window, haircut, min down, post-close flexibility). Publish volatility safeguards and side-by-side BTC/ETH vs. stock asset-utilization examples. 🏗️ Brand for the Long Game Secure expert explainers, case studies, and borrower stories to build brand queries—a durable signal for both Google and LLMs. Guest on niche podcasts (crypto/creator/self-employed finance) to earn relevant links and mentions.   About Max Liporace / LendFriend Max Liporace is Strategy Director at LendFriend Mortgage, where he leads growth across non-QM niches (self-employed, asset-depletion, and crypto-supported mortgages). After a retail-to-broker pivot, LendFriend rebuilt volume by expanding licensing and investing in SEO + LLM visibility. Max's LinkedIn: https://www.linkedin.com/in/max-liporace-66b41a25/ LendFriend Contact: contact@lendfriendmtg.com · ☎️ 512-888-5099 · 🌐 lendfriendmtg.com   🚀 Build Your Brand with Real Links At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome James Ewens — E-commerce Director at Green Feathers — a wildlife tech operator who shifted the brand from B2B/marketplaces to D2C, pairing paid search → SEO and digital PR to grow fast in a niche where the product story sells itself (and is about to hit Netflix/Amazon).   Key Talking Points ✅ D2C Shift & Growth — From ~60% B2B/marketplaces to ~75% D2C; ~30–35% revenue growth in ~2 years; current run rate ~£2.2M (c. 35–40% organic traffic) ✅ PPC → SEO Flywheel — Front-loaded PPC for demand capture while rebuilding Shopify theme for UX + SEO; PDPs designed so buyers never need to click back ✅ Marketplace Strategy — Keep Amazon for discovery (seasonal surge) but pull back from long-tail UK marketplaces; focus on brand.com experience ✅ Digital PR That Lands — “Birds, not rats” story → tabloids + lifestyle pickups; TechRadar & Telegraph product reviews; HuffPost features; traffic lift that sticks ✅ Product-Led Advantage — Ease of setup/reliability > spec sheet; reviews validate claims; A+ content parity on Amazon, richer narrative on site ✅ Media & Credibility — Incoming TV features (Netflix/Amazon/ITV) where the brand can be shown (unlike BBC). Expect halo spikes + search lift ✅ AI Reality Check — Treat LLMs as research accelerators, not “true AI”; good SEO + reviews + clarity → higher odds of being referenced by LLM overviews ✅ Seasonality & Timing — Peak gifting (Nov–Dec); birds begin scouting now → mid-January; be ranked for “bird box camera” before Springwatch/Autumnwatch spikes   Quotes from James Ewens 📢 “On a PDP, there should never be a reason to click back.” 📢 “We’d love not to need Amazon — but for first impressions, you have to be where shoppers start.” 📢 “Digital PR wasn’t a spike; the traffic and authority stayed.” 📢 “Stop calling everything ‘AI’. Use LLMs to answer faster — your brand & UX still win the sale.” 📢 “When TV shows a bird-box camera, the sales story is done — you just need to be discoverable.”   Actionable Insights 🧭 D2C Migration Playbook Pull budget from low-ROI marketplaces; reinvest in PPC capture + site UX/SEO. Keep Amazon for discovery and seasonal demand; push brand.com with content, bundles, and support. 🧱 PDP/PLP that Convert Answer every question on the PDP: what’s in the box, setup ease, example footage, reviews, returns, support. Build category pages that preview options & use cases before the click. 📣 Digital PR & Reviews Run news-friendly hooks (e.g., urban wildlife, garden habitats) + expert quotes. Proactively seed independent product reviews with tier-one outlets; track assist to organic. 📐 SEO for LLM Era Clean tech SEO, schema, trust signals (reviews/awards), and crystal-clear USP copy. Own “what/why/how” explainer content so Overview/Chat pulls your brand. 🗓️ Seasonality Ops Editorial calendar: Sept–Jan gift content; Jan/Feb nesting explainers; re-surface “install now” guides. Ensure inventory, support, and how-to video coverage ahead of TV-driven search spikes. 📊 Measure & Learn Attribute DPR/reviews with landing-page cohorts and brand search lift, not just last-click. Watch Copilot/ChatGPT referral hints and Google Trends around wildlife TV windows.   About James Ewens / Green Feathers James Ewens is the E-commerce Director at Green Feathers, the UK wildlife-camera brand helping people bring nature back into their gardens — and actually see it. Since pivoting to D2C, Green Feathers has scaled on paid → SEO, digital PR, and creator content, with upcoming features across major TV platforms. 🛒 Explore: green-feathers.co.uk James Ewans LinkedIn: https://www.linkedin.com/in/james-ewens-268a84ba/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Brian Tran — founder of 50 Hills Real Estate (SF Bay Area) and VA Hub PH — a top-producing agent turned multi-business operator who scaled via content, community, and systems, while flipping across California with a tight 6-month buy box and real, measurable margins.   Key Talking Points ✅ Why Content = Recruiting + Deal Flow — Early scrappy videos → consistent output → brand familiarity → inbound agents, sellers, and partners ✅ Events That Convert — Short talks (8-minute cap), entertainment + networking, free mass events with optional VIP dinners for depth ✅ Brokerage Without Handcuffs — No Zillow leads; teach agents to hunt (skills, systems, community) instead of renting low-intent lead lists ✅ Flip Buy Box & Discipline — Prefer finishes in ~6 months, target ≥10% net of ARV (or 20–25% if >12 months/heavy reno); money is made on the buy ✅ Lead Gen for Flips — Mix of PPC (Google/Bing), direct mail (incl. “check” mailers), YouTube/content, and relentless realtor outreach ✅ VAs as an Ops Multiplier — Train-first staffing via VA Hub PH; treat VAs as admins/ops pros embedded across every workflow ✅ AI: Practical Now — Use AI to analyze channels and geos, reallocate spend (mail/PPC/YouTube) and script follow-ups; your seller demo still answers mail & TV ✅ Agents Should Flip — Present seller A/B/C options; when they want “done now,” make an ethical offer and capture upside while keeping the future listing ✅ Culture → Scale — Start small and aligned; invest in people who become leaders, then scale organically (now 5 offices / ~70 agents)   Quotes from Brian Tran 📢 “Your vibe attracts your tribe. Content is how people figure out if they want to work with you.” 📢 “I buy for a six-month turn and 10% net. If it’s a year-long project, I want 20–25%.” 📢 “You don’t need Zillow leads—you need skills, systems, and community.” 📢 “Events should be show + value + networking. No 60-minute monologues.” 📢 “Top producers who aren’t flipping are leaving money on the table.”   Actionable Insights 🧱 Content & Community Engine Publish consistent video (lo-fi is fine); show your ops, wins, and lessons. Run quarterly events: 3–4 short talks (8 min each), breaks/icebreakers, then long networking. Add VIP tier for 1:1 depth. 🧰 Flip Buy Box & Deal Screening Aim for ≤6 months from purchase → paid; target ≥10% net of ARV (post-fees/commissions). If timeline >12 months/heavy reno: target 20–25% net. Walk away if the buy doesn’t lock in the margin; don’t rely on market lift. 📣 Lead Gen Stack (Investors) PPC (Google/Bing) targeting distress terms; Direct mail (including “check” formats) to motivated lists; Agent outreach (daily), + YouTube for authority & inbound. 🗂️ Scale with VAs Centralize admin, coordination, CRM hygiene, disclosure handling, follow-ups, scripting. Train-first model (English, tools, AI basics) so hires plug in day one. 🤖 Use AI Where It Wins Today Let AI analyze channel performance and suggest budget shifts (e.g., which county/list, which offer). Draft scripts/emails and prioritize daily call lists from CRM notes. 💼 Brokerage Growth Without Lead Leases Teach agents organic playbooks (events, email, hyperlocal content) so their pipeline isn’t platform-dependent.   About Brian Tran Brian Tran is the founder of 50 Hills Real Estate (5 offices / ~70 agents) and VA Hub PH. He’s flipped luxury homes, scaled a national rental portfolio, and built brands around transparency, culture, and operational discipline — powered by content + community + systems. 📬 Connect with Brian:  Socials: @MrBrianTran Web: http://mrbriantran.com  LinkedIn: https://www.linkedin.com/in/brian-tran-77b65580/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Thomas Gleeson — StoreHero co-founder and former Shopify Merchant Success lead — who helps e-commerce brands grow profitably by prioritizing contribution margin, LTV, and cashflow over vanity metrics like ROAS.   Key Talking Points ✅ Why ROAS Misleads — Ad costs up, attribution messy, ops + COGS + returns rising; profit ≠ revenue, and ROAS ignores VAT, discounts, shipping, fees ✅ Contribution Margin First — Net revenue (ex-tax) minus COGS minus marketing = the North Star for budget and channel decisions ✅ The “Allowable CAC” Mindset — Winners engineer higher CAC ceilings via pricing, bundles, and offer structure—so they outbid competitors ✅ Offer Structure > Blanket Discounts — Use bundles, threshold free shipping, GWP (free gift with purchase), selective promos to protect margin ✅ Black Friday Playbook — Pull last year’s SKU-level data: target higher-AOV, high-margin items; test tiered offers; don’t copy “site-wide 30%” by default ✅ Reality of Margin Compression — Discounts, free shipping/returns, BNPL, transaction fees can halve gross margin if you’re not tracking the math ✅ Small Catalogs Can Win — Build a simple break-even ROAS calculator per offer; know fees, returns, shipping, taxes, and COGS before scaling spend ✅ Cohorts & Retention — Nov/Dec buyers often gift-led and less loyal; use Shopify cohort charts to set realistic LTV expectations ✅ LLMs as a Channel — Early signals that ChatGPT/Gemini can drive discovery; solid SEO + authority increases likelihood of being cited   Quotes from Thomas Gleeson 📢 “There’s an industry-wide obsession with ROAS. It’s flawed. Your P&L pays the bills, not ROAS.” 📢 “If gross margin drops, your marketing must overperform just to stand still.” 📢 “The game isn’t ‘lowest CAC’—it’s highest allowable CAC. Engineer offers that let you spend more than rivals.” 📢 “In Black Friday planning, increased revenue doesn’t automatically mean increased profit.” 📢 “Be honest about COGS and fees. That ‘80% margin’ often becomes 40–50% once reality is added back.”   Actionable Insights   🧮 Know Your Numbers (Before BFCM) Build a per-offer break-even ROAS: RRP → discount → COGS → VAT/tax → shipping/returns → payment fees → expected return rate. Track contribution margin weekly; tie ad budget increases to profit deltas, not revenue. 🧰 Offer Engineering Prefer bundles, GWP, and free-shipping threshold tweaks over blunt site-wide cuts. Surface SKUs with above-average AOV and margin; push with creative + merchandising, not just discount. 💸 Budgeting by Margin Improve gross margin (trim “conversion candy” that erodes it) to unlock 2–3× more ad budget at the same profit target. Separate goals: one motion for profit, another for top-line—don’t let revenue targets force margin-killing promos.   📈 Cohorts & Segmentation Expect lower LTV from Nov/Dec new customers; design tailored post-purchase flows and realistic payback windows. Reward loyal segments; avoid penalizing them while testing new-customer carrots. 🔎 LLM Visibility Solid SEO foundations, authoritative mentions, and clear USP language increase odds of LLM citations (early but growing opportunity).   About Thomas Gleeson Thomas Gleeson is the co-founder of StoreHero and former Shopify Merchant Success lead. He helps brands centralize e-com, marketing, and finance data to make profit-first decisions—shifting teams from ROAS worship to unit economics and contribution margin. 📬 Connect with Thomas:  LinkedIn: Thomas Gleeson · storehero.ai   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Meredith Fogle — top-producing Maryland team leader of The Meredith Fogle Team at The List Realty, host of So You Wanna Be a Real Estate Agent, creator of the Make My Listing Famous system, and author of Farming for Real Estate Agents. Meredith breaks down how she’s built a nearly all-organic business through hyperlocal geo farming, community-first marketing, and smart automation.   Key Talking Points ✅ Hyperlocal GeoFarming — How to select, cultivate, and dominate a geographic farm with real community relationships (not just postcards) ✅ 99% Organic, 0% Paid Leads — Why relationships beat low-intent paid leads and how to create conversations that convert ✅ Make My Listing Famous — A full-funnel listing promo system (print, AI video, email, signage, in-window features, virtual tours) that markets the home and your brand ✅ Viral Listing System — Turn one listing into 1+ new listing and 3 buyers via a launch flywheel and mega open house cadence ✅ Seller Sneak Preview — The neighbors-only, party-style preview (wine/cheese or food truck) that wins future listings on the block ✅ Email that Works — Build & segment lists; write USP-driven, problem-solving emails; tell stories; funnel to website/value offers ✅ Community > Everything — Events, sponsorships (show up in person), hyperlocal blogging, and lead capture at scale (e.g., Oktoberfest raffle) ✅ AI & Ops — Newsletter and seller-update drafting, voice-note → workflow automation, AI sales manager surfacing CRM opportunities + scripts, 30-second CMA tool   Quotes from Meredith Fogle 📢 “Paid leads are low intent. If you spend the same energy building relationships, you’ll get a far better return.” 📢 “A listing is your storefront. Leverage one sign into many conversations—and many transactions.” 📢 “Neighbors aren’t ‘nosy’—they’re future sellers. Invite them first, and wow them.” 📢 “If your marketing tells a clear story, sellers see themselves in it—and call you.” 📢 “AI won’t replace the human connection, but it can supercharge your systems and speed.”   Actionable Insights   🌱 GeoFarm Playbook Define a tight geographic farm and be visibly present: volunteer, sponsor, host, and show up in person. Postcards can help—but they’re not the farm. Proximity and presence are. Publish hyperlocal content (community pages, neighborhood FAQs, market snapshots).   🎉 Viral Listing Launch Run a three-day mega open house anchored by a Seller Sneak Preview the night before (handwritten invites + call + email; add wine/cheese or a food truck). Treat the event as a brand showcase: neighbors experience your process and become your next pipeline. Standardize a launch flywheel: coming-soon → launch weekend → follow-up sequences → concierge seller service → past-client/neighbor nurture.   🎥 Make My Listing Famous (Omni-Channel) Combine print (brochures, postcards, window displays) with digital (AI videos, email campaigns, virtual tours). Every asset should market the listing and your brand (consistency in USP, offers, and calls-to-action).   📬 Email List That Converts Capture at open houses, community events (raffles), and via online home valuation pages. Segment (downsizers, move-up, past clients, buyers) and speak to problems each cohort faces. Use storytelling + testimonials; add “read more” links for SEO and value assets for deeper nurture.   🏘️ Community & Events Plan quarterly anchors (e.g., Oktoberfest booth) with lead capture and memorable giveaways. Follow up fast: thank-you email + relevant resource → add to cohort nurture sequence.   🤖 AI & Systems (Meredith’s Stack Ideas) Voice notes → transcription → tasking: auto-fill workflows, draft listing descriptions, caption photos, schedule vendors. AI Sales Manager: scans CRM daily to surface top opportunities, drafts personalized reach-out scripts/emails, references last notes, suggests next-step resources. Instant CMA: internal tool produces a 30-second comp packet to speed seller touchpoints.   🔎 AI Discoverability Ensure you’re present where LLMs pull context: authoritative listicles, local citations, social profiles, and rich on-site content. Offer clear USP language on-page so models can summarize you accurately.   About Meredith Fogle Meredith Fogle leads The Meredith Fogle Team at The List Realty (serving DC, Maryland & Virginia). She’s the author of Farming for Real Estate Agents, host of So You Wanna Be a Real Estate Agent, and a Tom Ferry real estate business coach. Meredith is known for hyperlocal geo farming, her Make My Listing Famous marketing engine, and a viral listing process that turns one listing into many. 📬 Connect with Meredith: • Book: Farming for Real Estate Agents • Podcast: So You Wanna Be a Real Estate Agent • LinkedIn: https://www.linkedin.com/in/mfoglekentlands/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Peter Roter — a no-BS technical SEO & enterprise strategist who’s scaled results at HUB International, BuySellAds, YouTube, and Analog Devices by blending sharp execution with APIs, automations, and custom GPTs. We dig into how AI crawlers actually work, what to let them see, and how to turn LLMs into a viable discovery channel.   Key Talking Points ✅ What AI Bots Want — ChatGPT/Perplexity bots summarize and build understanding (vs. classic navigators); they’re often crawling more than Googlebot ✅ Let Them In—With Guardrails — You want LLM bots for future traffic, but constrain crawl paths (robots.txt, routing) and monitor logs to avoid overload ✅ JS & Rendering Choices — LLMs struggle with client-side JS; favor SSR/Prerender (or static HTML/Markdown) so your primary content is in the source ✅ Overlap with SEO — LLM visibility skews to brand mentions, co-citation, consensus; think Reddit, social profiles, and authoritative listicles ✅ Schema: Nice-to-Have — Helpful for rich results; mixed evidence for LLMs. Don’t expect markup alone to move needles ✅ Cloudflare Controls — Sites can block AIO usage or explore monetization paths; expect uneven compliance across bots ✅ Measuring Reality — No clean LLM “rankings”; track direct traffic, sales calls, and “How did you hear about us?” to attribute lift ✅ Enterprise Truth — Best practice ≠ shipped; success = buy-in, explainers, repeatable workflows (not hacks)   Quotes from Peter Roter 📢 “You definitely want LLM bots on your site—the traffic source will grow. Just make sure they crawl the right paths.” 📢 “Most wins come from mentions and consensus—where people see you cited next to category leaders.” 📢 “If your strategy relies on algorithm quirks, you’re on a ticking time bomb. Build brand and do real marketing.” 📢 “LLM visibility is messy to track. Treat it like podcasting—invest, then watch direct traffic and pipeline.”   Actionable Insights   🧭 Crawl & Render Hygiene Ensure primary content is HTML-visible (SSR/prerender if you use React/SPA). Use robots.txt to keep bots out of non-content areas (cart, filters, faceted junk) but allow key content paths. Watch server logs for AI bot volume; throttle only if infra strains.   🧠 LLM Discovery Playbook Seed consensus: secure inclusion in trusted listicles, refresh social profiles, and add useful Reddit contributions. On-page, state your USP plainly (headlines, first paragraph). LLMs reward clarity they can summarize. For recency-sensitive topics, publish hyper-specific, dated explainer pages and update visibly.   🔗 Brand Signals > Tricks Pursue co-citation: get referenced alongside category leaders (panels, roundups, partner content). Keep ORM tight: monitor and shape how you’re described across the web; fold customer language (reviews, call notes, Reddit) into copy.   🧾 Schema & Structure Maintain core schema (Org, Product/Service, Article) for SERP enhancements and machine clarity; don’t rely on it alone for LLM wins. Provide sitemaps and clean IA; LLMs still benefit from traditional structure.   📊 Measurement That Matters Expect answer variance across sessions—don’t “rank-track” LLMs like Google. Instrument sales to log research tools used (ChatGPT/Perplexity/Google). Report blended impact via direct traffic trend, qualified demo/call volume, and attributed revenue.   About Peter Roter Peter Roter is a technical SEO and enterprise strategist who’s driven outcomes at HUB International, BuySellAds, YouTube, and Analog Devices. He builds modern search workflows with APIs, automations, and custom GPTs, focusing on sustainable visibility across Google and LLMs. 📬 Connect with Peter: LinkedIn — Peter Roter · https://www.peterrotaseo.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Karl Kangur — entrepreneur, affiliate operator, Director of Marketing at Smash Digital, and co-organizer of SEO Estonia and Chiang Mai SEO. Karl’s been in the trenches for 16 years (started at 12), built and exited authority sites, and now blends AI-era SEO, editorial link building, and conference-driven deal flow.   Key Talking Points ✅ Conferences > Talks — The content is valuable, but the real ROI is networking; shorter 20-min talks, more structured connection time ✅ AI-Era SEO — Understand how LLMs work (training data vs. live search), then optimize for both: training corpora and Bing/Google sources ✅ Poisoning (Legally) the Well — Get in Common Crawl, saturate the web with consistent answers/brand associations, and seed consensus ✅ AIO vs. LLMs — Google AI Overviews pull from Google; ChatGPT leans on training data + Bing; Perplexity often mirrors Google more ✅ Links Still Rule — On-page and content are finite games; links are the scalable tiebreaker—focus on powerful editorial links ✅ Power > Pixel-Perfect Relevance — DR 70+ editorial placements beat DR 30 niche posts; create contextual relevance with credible examples ✅ Outbound Penalties Are the Quiet Killer — “Sell-a-link” sites lose trust (links stop counting), so profiles crumble on spam updates ✅ Track Reality, Not Vanity — LLM visibility is messy; watch direct traffic, sales calls, and “How did you hear about us?” notes   Quotes from Karl Kangur 📢 “We’re not married to tactics—we’re hackers of algorithms. AI just gave us a new playground.” 📢 “If Google’s fought spam for 30 years and still misses, imagine how early LLMs are.” 📢 “A DR 70 editorial link can beat ten ‘relevant’ DR 30s. Power is the tiebreaker.” 📢 “Conferences changed my life—one conversation can be a six-figure swing.” 📢 “AI is a language model—feed it the language you want it to repeat.”   Actionable Insights   🤖 LLM Visibility (What to Do Now) Train the model: Ensure your brand/pages are crawled by Common Crawl; publish consistent, repeated statements you want LLMs to parrot. Own the sources: Place listicles/citations on high-authority sites that Bing/Google commonly surface—stack multiple aligned sources. Write AI-readable answers: Restate the query and answer directly in the first sentence; layer E-E-A-T proof immediately after.   🔗 Links That Still Move Needles Prioritize editorial links on DR 70–90 publications; create relevance via use-cases, examples, and data (not just exact-match niches). Expect “buy-a-link” domains to degrade over time via unnatural outbound link penalties—don’t anchor your profile to them. Fill the real bottleneck: often it’s authority, not micro-relevance or anchors.   📈 Measure What Matters LLM rankings vary by session & persona; use manual spot checks for directional insight, but report on direct traffic, booked calls, and revenue. Bake in sales-op questions (“Which tool did you use to research us? ChatGPT? Perplexity? Google?”) and log this consistently.   🎤 Conference Strategy (How to Win the Room) Treat talks as icebreakers; the deal flow is in the bars & hallways. You’re not the only introvert—open with simple prompts (“What are you building? What’s working?”). Pro tip for Chiang Mai: mornings have meetups; evenings have secrets—pace yourself (yes, there are ginger shots, IV drips, espresso martinis).   Karl’s Playbook Highlights AI Optimization: Seed training data (Common Crawl), then target the sources LLMs cite (Bing/Google top pages) with aligned listicles and citations. Editorial Link Building: Place clients as examples in CRO/marketing pieces on big pubs (e.g., “best testimonial layout” → brand mention + link + context). All-Channel Wins: One placement can be LLM-cited, rank on Google, pass authority, and drive referral traffic—optimize for overlap.   About Karl Kangur Karl Kangur is an entrepreneur, affiliate operator, and Director of Marketing at Smash Digital. He co-runs SEO Estonia and Chiang Mai SEO, and focuses on AI-era search strategy, editorial link acquisition, and conference ecosystems that compound relationships into revenue. 🎟 LinkedIn: https://www.linkedin.com/in/kangurkarl/ 🎟 SEO Estonia: http://seostoney.com 🎟 Chiang Mai SEO: https://chiangmaiseoconference.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Nick Loper — founder of Side Hustle Nation and host of The Side Hustle Show (~700 episodes). Nick shares a decade+ of patterns from thousands of stories: what still works, what AI can’t replace, and how to go from first $1k to meaningful freedom.   Key Talking Points ✅ From Amazon-Everything to Real-World Moats — The shift from Kindle/FBA/Merch/Influencer to local services, value-add directories, and UGC that brands pay for ✅ Recurring > One-Off — The $180/mo website model (templates + a 2-year term) and other subscription playbooks that print margin ✅ Simple Services, Superior Ops — Cleaning, window/pressure washing, consignment: answer fast, quote clearly, re-book—and you’ll win ✅ Directories That Outlive AI — “Near me” sites that layer useful filters/data over Maps; local, niche, and defensible ✅ UGC as a Retainer Business — Short, hooky brand videos (followers optional); shift to $3–5k/mo retainers for predictable content ✅ AI as a Power Tool — Use it for editing passes, B-roll pulls, SOPs, code scaffolding—keep humans for claims, compliance, and taste ✅ Experimenter Mindset — Take step 1, ship, get feedback; tomorrow looks like today unless you act   Quotes from Nick Loper 📢 “I built the show I wanted to hear—skip the theory, show me the steps.” 📢 “If I don’t do anything, tomorrow looks like today—that didn’t sit well with me.” 📢 “Local services win by being the better administrator—pick up the phone, follow up, re-book.” 📢 “Directories still work—if you add utility beyond a list.” 📢 “AI is a power tool, not autopilot—use it to accelerate, keep humans in the loop.”   Actionable Insights   🚀 Recurring Revenue Playbooks Flip project work to monthly packages (web builds, maintenance, reporting). Breakeven in 1–2 months, margin thereafter. Add 2-year terms + reduced “maintenance-only” pricing after the term to lock in LTV.   🏠 Local Service Edge Win on speed & certainty: answer within minutes, give transparent pricing windows, and ask, “Want me to book the next visit now?” Build “neighbor virality”: before/afters, yard signs, leave-behind offers, and a referral bonus for houses on the same street.   🗺️ Directories That Rank & Convert Start one city × one niche; add 3–5 filters the user actually needs (availability, price bands, specialties). Enrich with phone/email CTAs, FAQs, mini guides, and a short comparison grid.   🎬 UGC That Brands Buy Create 5–10 spec videos for products you already use; pitch 10 brands with a retainer (2–4 videos/month) vs. one-offs. They don’t need your following—they need on-brand creative for their ads/social.   🤖 AI in Your Workflow (Guardrails On) Podcast/video: first-pass trims, summaries, B-roll suggestions; human final cut. Content: outlines, angle ideation, drafts; human fact checks and tone. Ops: draft SOPs, client emails, proposal shells; lock down sensitive data.   🧠 Mindset & Momentum Adopt test-and-tune: ship a tiny offer, gather signal, iterate. Track leading indicators (response time, quotes sent, trials booked) as much as revenue.   Side Hustle Examples Nick Highlighted $100k/mo Web Studio via low-friction monthly website packages (niche + templates + fast edits) Unconventional Rentals: portable hot tubs/saunas with simple logistics and visible, seasonal demand Teaching → Agency: video-game classes scaled into a multi-instructor business Mobile Notary / Loan Signing: low barrier, rides financing/refi waves Amazon Influencer: 25–50 evergreen product videos → ongoing micro-payouts   Nick’s Short List (If He Had a Free Weekend) Near-Me Directories (AI-resistant, scalable once templated) Pressure Washing (cheap gear, fast ROI, “neighbor virality”)   About Nick Loper Nick Loper is the founder of Side Hustle Nation and host of The Side Hustle Show. For 12+ years he’s curated the most practical side-hustle playbooks on earth—favoring repeatable systems, recurring revenue, and AI-resilient businesses—helping millions earn their first $1k and beyond. 📬 Connect with Nick: Side Hustle Nation FB Group → sidehustlenation.com/fb 🎧 Podcast & Web: https://www.sidehustlenation.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands & Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.   Key Talking Points ✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe ✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers ✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine ✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community ✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses) ✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand ✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable ✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow   Quotes from Kasra Dash 📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.” 📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.” 📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.” 📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.” 📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”   Actionable Insights 🚀 Brand & Distribution Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show. If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.   🤝 Influencer Partnerships That Work Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results. Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.   📬 Email Hygiene Ditch giveaways/free-gadget lead magnets; they create low-intent lists. Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.   🎤 Conference Strategy Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence. Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.   🤖 AI in SEO (with Guardrails) Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions). Experiment with AI avatars for scale, but human-review everything strategic or sensitive. Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.   🧪 Site & CRO Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship. Let AI draft; let humans decide what stands.   About Kasra Dash Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning. 📬 Connect with Kasra: kasradash.com · LinkedIn   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.   Key Talking Points ✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access ✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech ✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot) ✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings ✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen ✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders ✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors ✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising   Quotes from Dr. Junaid Hussain 📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.” 📢 “For clinics, Google and your bio still win—people want to know who will treat them.” 📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.” 📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”   Actionable Insights 🧭 For Health-Tech Founders Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots. Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront. Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons. Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.   🏥 For Private Clinics Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX. Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows. Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops. Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.   🧪 For Clinicians Exploring AI Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated. Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first. Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.   About Dr. Junaid Hussain Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology. 📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.   In this episode we welcome Vlad Podoliako, Founder & CEO of Belkins and Folderly. Over the last decade he’s grown Belkins into a 300-person B2B acquisition agency serving mid-market and enterprise brands across the U.S., reinvesting profits to launch ~15 companies across SalesTech and MarTech. Vlad advises and invests widely in GTM, email deliverability, and revenue operations.   Key Talking Points ✅ Belkins Playbook — Orchestrating email, cold calls, ads, content, LinkedIn/X and more to drive B2B pipeline at scale ✅ AI ≠ Job Killer — How AI became a force multiplier (call analysis, follow-ups, scoring, ops automation) vs. a replacement ✅ Personalization is Baseline — Why single-channel personalization is table stakes and omnichannel (email + LinkedIn + phone + ads + events) wins ✅ The New Role: GTM Engineer — Part PM, part SDR/BDR, part marketing ops, and part AI wrangler who stitches channels and models together ✅ Deliverability Matters — Tightening mailbox rules created the email deliverability engineer and made marketing more technical than ever ✅ Voice Agents Reality Check — Great for B2C receptions/admin, not for enterprise sales (legality, trust, uncanny valley) ✅ AGI Timeline & Compute Limits — Why the hype is early; practical advances likely over 5–10 years, not months ✅ Model Mix Over Model Monogamy — Use Claude for coding/prototyping, Gemini for decks/knowledge work, ChatGPT for general tasks; don’t rely on one ✅ Search Habit Shift — Buyers increasingly ask LLMs over clicking “10 blue links”; ads will follow attention into AI surfaces   Quotes from Vlad Podoliako  📢 “AI didn’t replace our teams—it made them more effective and cost-efficient.” 📢 “Personalization is default now. The edge is omnichannel orchestration, not a clever one-off email.” 📢 “Enterprise sales won’t be closed by bots anytime soon. People buy from people.” 📢 “The future GTM hire is a Go-To-Market Engineer—someone who can connect channels, data, and AI models into one motion.”   Actionable Insights for Revenue Teams 🧩 Hire for Orchestration – Add a GTM Engineer who understands SDR workflows, marketing ops, deliverability, data, and AI tools (Claude/Gemini/ChatGPT) to bind channels into one playbook. 🎯 Personalize Omnichannel – Pair account-level insights with AI-assisted drafts, then human-edit for tone. Mirror the same narrative across email, LinkedIn, phone, ads, and field. 📬 Fortify Deliverability – Invest in domain/mailer hygiene, warmup, authentication, and reputation management. Treat deliverability engineering as core GTM infrastructure. 🤖 Automate the Right Jobs – Use AI for call analysis, scoring, follow-ups, voicemail triage, receptionist flows. Keep human sellers for discovery, objection handling, and complex deals. 🧠 Go Multi-Model – Standardize when to use Claude vs. Gemini vs. ChatGPT. Document prompts, approvals, and handoffs so AI augments, not derails, your motion. 📈 Measure Across the Journey – Track influence across channels (opens, replies, call connects, meeting show rate, stage conversion, pipeline $$). Optimize sequence + channel mix, not just emails.   About Vlad Podoliako  Vlad Podoliako is Founder & CEO of Belkins (B2B acquisition agency) and Folderly. Over 10 years he’s grown Belkins to 300 employees worldwide, serving the U.S. mid-market and enterprise with full-funnel outbound and multi-channel demand. He has incubated ~15 companies across SalesTech and MarTech, and actively advises and invests in the space. 📬 Connect with Vlad: LinkedIn · https://www.vladsnewsletter.com/    🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.   In this episode we welcome Virginia Chachati — UK-registered pharmacist, medical copywriter, and creator of Accessible Health Content. After moving to Germany in 2020, Virginia pivoted from community pharmacy to medical writing and video, working with the NHS, World Health Organization, and YouTube Health. She now teaches healthcare professionals and scientists how to craft credible, easy-to-understand health content that performs across search and social.   Key Talking Points ✅ From Pharmacy to Publishing — How a relocation sparked a career in medical writing & video (and a crash course in SEO) ✅ E-E-A-T in Healthcare — Credentials, reviewer bios, review dates/expiry, and expert quotes aren’t optional anymore ✅ Niche > Generic — Why ultra-specific topics (e.g., magnesium sulfate paste) beat “me-too” medical explainers ✅ Site Architecture that Surfaces in LLMs — Clear headings (H1/H2/H3), bullets, citations, quote boxes, and structured content ✅ SME Allocation — Don’t use “one doctor for everything”; assign topic-specialist clinicians for true authority ✅ Channel Strategy — LinkedIn & YouTube are underutilized for health; TikTok is great for idea testing but has a short shelf life ✅ Audience-Led Content — Use surveys/social listening to collect real questions; write for comprehension, not just compliance ✅ AI in Health Content — Safe uses: ideation, gap finding, style training; always human fact-check and update   Quotes from Virginia Chachati 📢 “I hadn’t heard of SEO — then realized that’s how the internet works.” 📢 “If your topic’s been answered 100 times, don’t do it again unless you can do it significantly better or with real experts.” 📢 “Healthcare content needs review dates, credentials, and verifiable experts — that’s trust.” 📢 “LinkedIn and YouTube build enduring visibility; Instagram and TikTok are more pay-to-win and short-lived.”   Actionable Insights for Health Brands   🧠 Lead with Expertise – Put author credentials, reviewer bios, and register links on every page. Create a clinician hub page showing all articles reviewed by each SME.   🧩 Go Narrow, Win Big – Target long-tail, high-intent questions your specialists can truly own. Publish deep, skimmable answers with citations and clear “when to see a doctor” guidance.   🏗️ Structure for Humans & LLMs – Use clean hierarchy (H1/H2/H3), bullets, Q&A sections, call-outs, and reference lists. Add review/expiry dates and update on a defined cadence.   🎥 Prioritize Durable Channels – YouTube: Fewer videos, higher quality. Chaptered, question-dense formats work. – LinkedIn: Consistent posts → outsized qualified leads in B2B health. – TikTok: Use for message testing and reach; keep it simple and conversational.   🗣️ Collect Real Questions – Survey your list and communities; build a backlog of patient-language queries. Quote real questions in your copy to increase relevance and retention.   🤖 Use AI Safely – Ideation, outline, style-tuning: yes. Medical facts, recommendations, and clinical nuance: human-authored and fact-checked only.   About Virginia Chachati Virginia Chachati is a UK-registered pharmacist (GPhC) turned medical writer and video educator. She’s partnered with the NHS (appearing on the high-traffic hay fever page), WHO, and YouTube Health, and helped The London Clinic earn a UX award following a web overhaul. Through her community and courses, Virginia helps healthcare professionals and scientists create clear, compliant, and credible health content — with special focus on first aid and travel health/vaccines. 📬 Connect with Virginia. Virginia Chachati's Website: https://virginiachachati.com/ Virginia Chachati's LinkedIn: https://www.linkedin.com/in/virginiachachati/ Virginia Chachati's Link tree: https://linktr.ee/virginiachachati   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.   In this episode we welcome Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast. Sam helps B2B SaaS teams turn websites into sales reps with bottom-funnel SEO and conversion-led design—focusing on “money keywords,” sales-ready content, and brand visibility where buyers actually research today (Google and LLMs).   Key Talking Points ✅ Back to Customer Research — Define ICP, industries, jobs-to-be-done, struggling moments, and incumbent vendors before touching keywords ✅ Bottom-Funnel First — Build sales pages and listicles that address pain, evaluation criteria, and objections (not just traffic for traffic’s sake) ✅ LLM-Ready Content — Control the narrative: own best-in-class pages, docs, and data; then earn off-site mentions (listicles, podcasts, niche media) ✅ AI Overviews Reality — Expect impressions up, CTR down; optimize for mindshare and branded search while protecting bottom-funnel demand ✅ Platforms That LLMs Cite — Prioritize your site, high-authority listicles, podcasts/transcripts, and (if you’ve got chops) Reddit ✅ Structure Still Matters — Basics still win: clean IA, keyword-aligned H1/URL, schema, scannable sections, strong proof elements ✅ Vibe-Coding vs. SaaS — DIY tools may replace internal workflows, but risk-averse buyers and compliance keep enterprise/mid-market with trusted vendors   Quotes from Sam Dunning 📢 “We build web pages that behave like sales reps—they know the problem, the stakes, and the proof.” 📢 “LLMs make mindshare the metric: be everywhere your buyers research so your brand gets named when budgets open.” 📢 “Control the narrative on your site, then earn the mentions—listicles, podcasts, niche press—so LLMs can’t ignore you.” 📢 “Vibe-coding an app isn’t a go-to-market. Trust and risk still rule in B2B.”   Actionable Insights for B2B Marketers 🚀 Start with ICP & JTBD — Map industries, pains, vendor comparisons, and evaluation criteria; let that drive your content plan 🔎 Own the Money Pages — Build category + comparison + alternatives pages that answer exec-level questions and objections 🧱 Documentation & Data — Publish in-depth docs and original data; LLMs love clear artifacts they can cite 🗂️ Win the Listicles — Identify cited assets in your space; earn placements via value exchange, PR, and partnerships 🎙️ Podcast for Multipliers — Appear on niche shows to gain brand mentions, backlinks, transcripts, and demand—all in one move 📈 Measure Mindshare — Track share of voice, branded search, and direct/demo requests alongside non-brand trends ⚖️ Optimize for AIO — Monitor AI overview impact by intent; double down where click-through still happens (mid/bottom-funnel) 🧰 Be Pragmatic with AI — Use LLMs for briefs, QA, prompts, and sanity checks—but let customer insight set the strategy   About Sam Dunning Sam Dunning is the founder of Breaking B2B, where he helps B2B SaaS teams drive pipeline with bottom-funnel SEO and conversion-led design. He hosts the Breaking B2B podcast, interviewing tech marketing leaders and sharing real-world experiments and playbooks. 📬 Connect with Sam on LinkedIn or book a call at BreakingB2B.com 🎧 Podcast: Breaking B2B   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

 Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Adrian Pedraza, founder of California Homebuyer—a direct-to-seller real estate company specializing in distressed and probate properties across Southern California. Adrian runs a wholesale-first acquisitions shop (with the occasional flip when the numbers sing), leveraging public records, agent relationships, and SEO to source motivated sellers—while keeping the process empathetic, fast, and professional.   Key Talking Points ✅ Wholesale Over Hammers — Why Adrian focuses on contract assignments (wholesale) and only flips when the spread justifies the risk ✅ From Pocket Listings to Direct-to-Seller — Early wins via agent “pocket” listings, then a shift to off-market outreach (cold calls, mail) for deeper discounts ✅ Probate as a Power Niche — Tapping public probate filings for high-intent leads, with a 6–8 month average sales cycle and sensitive seller comms ✅ SEO That Still Converts — A lean site driving ~20% of deal flow with faster closing timelines vs. outbound (the other ~80%) ✅ Trust > Tactics — Be the pro: explain cash vs. list trade-offs; advise listing when it’s best for the seller to build long-term credibility ✅ Direct Mail 2.0 — Using QR codes to drive to the site, reinforce brand trust, and lift local SEO signals ✅ Data & AI — Experimenting with predictive seller data and even running early offer checks in ChatGPT—while keeping local street-level comps as the edge ✅ Market Pulse — Bigger operators, billboards, and buses: why the space is getting more professional and competitive   Quotes from Adrian Pedraza 📢 “I’m an acquisitions guy—mostly wholesale. If the numbers are right, we’ll flip, but I don’t swing hammers.” 📢 “Probate leads are motivated, but the conversion cycle is long. That’s where patience filters out the competition.” 📢 “When a cash offer doesn’t make sense, I’ll say it—go list with an agent. Trust beats a short-term win.” 📢 “SEO leads move faster. They’ve already picked you—they just want the offer and a clean process.”   Actionable Insights for Investors & Acquisitions Teams 🚀 Pick a Motive-Rich Niche — Probate delivers intent. Learn the filings, timelines, and required empathy. 🔍 Blend Inbound + Outbound — Pair local SEO (site + GMB) with probate calling and direct mail for dependable pipeline. 📱 Modernize Mailers — Add QR codes → landing pages → instant form fill → call-back within minutes. 🧭 Be a Guide, Not a Hawk — Always present the cash vs. list decision framework. Long-term reputation = more referrals. 🤖 Use AI as a Second Opinion — Sanity-check valuations in ChatGPT, but let local comps + street knowledge lead. 📈 Track Channel Velocity — SEO leads often close faster; outbound wins volume. Staff and forecast accordingly. 🧱 Build Moats with Professionalism — Branding, reviews, and a clear process separate you from “bandit sign” operators.   About Adrian Pedraza Adrian Pedraza is a licensed real estate broker and the founder of California Homebuyer, a direct-to-seller acquisitions company buying distressed and probate properties across the Los Angeles metro and Southern California. With eight years in acquisitions (and a family lineage in real estate), Adrian specializes in fast, fair cash offers, clean assignments, and seller-first communication. 📬 Connect with Adrian / get an offer: thecaliforniahomebuyer.com Connect on LinkedIn   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn 🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Jamie IF — ex-affiliate SEO turned SaaS founder/operator behind Answer Socrates, Endorsely, and AffiliateFinder.ai. After a $1.5M LOI fell apart during Google’s Helpful Content Update, Jamie rebuilt from the ground up, betting on AI-amplified engineering, data/network moats, and the convergence of affiliate, influencer, and referral channels.   Key Talking Points ✅ From HCU Wipeout to Real Marketing — Why losing “faceless” organic forced full-funnel chops (funnels, sales ops, multi-channel) ✅ Spend More on Engineering — How AI makes small teams ship harder problems faster (not a reason to cut dev) ✅ The Only Moats Left — Owned data and network effects beat code that anyone can clone ✅ Affiliate → Influencer → Referral — Hybrid CPM/CPA, EPC guarantees, TikTok Shop, and customer advocacy at scale ✅ Winning in LLM Results — Be omnipresent across clusters, use parasite placements, and build brand entities (schema, Wikidata) ✅ Close the Loop — Pipe CRM stages back to ad platforms so their AI optimizes for your actual revenue ✅ Design “Super-Pixels” — Why sweat-the-details UX separates products from weekend vibe-code clones ✅ Bootstrapped vs. Funded — Cash for offense, lean KPIs (one owner : one metric), and enterprise GTM reality ✅ What’s Next — Gains: an AI-assisted budgeting + cashback app (open banking, chat with your finances)   Quotes from Jamie IF 📢 “AI isn’t a reason to spend less on engineering — it’s a reason to spend more and win.” 📢 “The only durable SaaS moats left are data and network effects.” 📢 “Affiliate and influencer are converging. Today it’s guarantees + rev share, not pure CPA.” 📢 “To show in LLM answers, be everywhere across the topic — ranking #5 on many beats #1 on one.”   Actionable Insights for Listeners 🚀 Engineer First, AI-Powered — Use AI to 100× your devs, not replace them. Ship the hard stuff faster. 🔄 Measure What Matters — Assign one KPI per owner; pull the life-changing levers and let small fires burn. 🔍 Own the Cluster — Cover related intents, secure third-party list spots, and run parasite plays to lift LLM visibility. 🧱 Build Brand Entities — Reviews on G2/Capterra, Product Hunt, org/software schema, and Wikidata via press. 🤝 Hybrid Partnerships — Offer EPC guarantees or sponsor+CPA hybrids; activate customers as micro-creators. 🔁 CRM → Ads Feedback — Send MQL→SQL→Won back to Google/Meta so their AI hunts your best look-alikes. 🎨 Ship Super-Pixels — Micro-UX polish signals quality in an AI/clone era and boosts conversion.   About Jamie IF Jamie IF is a SaaS founder and partnerships operator. After a post-HCU pivot from affiliate SEO, he now builds tools that help brands grow with search, creators, and performance partnerships. AnswerSocrates.com — Keyword research & clustering AffiliateFinder.ai — Find & recruit high-fit affiliates/creators (first 15 free) Endorsely.com — Free affiliate tracking (connect Stripe) Gains (coming soon) — AI budgeting + cashback app via open banking 📬 Connect with Jamie on LinkedIn 📝 Newsletter: increasing.com   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn 🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com

Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs. In this episode we welcome Fabrizio Ballarini, Head of Organic Growth at WISE (formerly TransferWise). Hired as SEO employee #1 back in 2015, Fabrizio has helped the fintech rocket from ≈20 K non-brand visits a month to multiple millions, handling everything from CMS builds to a high-stakes 2021 TransferWise → wise.com migration—without losing traffic.   Key Talking Points ✅ Building SEO from a Blank Slate – Why Fabrizio’s first 100 days focused on CMS architecture & in-house engineering firepower ✅ 12-Month Domain Switch Playbook – The phased, no-content-changes approach that kept billions in cross-border payments flowing ✅ Product-Led Page Generation – How WISE scales millions of long-tail pages with tech, not content farms ✅ Word-of-Mouth vs. Search – Balancing a referral-heavy growth engine with non-brand SEO expansion ✅ Surviving AI Overviews – Where WISE sees impact, why it’s monitoring rather than panicking, and how LLM-driven agents fit into future workflows ✅ International Rollouts – Launching localised sites & country calculators as WISE entered new markets ✅ Seasonality & Macro Shocks – How currency volatility and politics influence search demand in fintech   Quotes from Fabrizio Ballarini 📢 “In 2015 we had brand traffic and a couple of help-centre articles—now SEO drives millions of sessions every month.” 📢 “For the domain migration we changed nothing except the URL. Same content, same architecture—that’s why it worked.” 📢 “AI overviews haven’t cratered us. Some sections dip, others spike. It’s too early to chase every fluctuation.” 📢 “If tomorrow Google search vanished, we’d still serve our 10 M+ active users—SEO is a bonus, not a single-point failure.”   Actionable Insights for Listeners 🚀 Build with Engineers – A dedicated dev squad early on can outscale any content budget 🔄 Phase Big Rebrands – Test on a sandbox domain, then redirect in stages to isolate risk 🔍 Target the Long Tail – In opaque industries (like FX fees) create calculators & FAQ hubs to surface hidden pain points 🤖 Experiment with LLM Agents – Automate briefs, mapping & internal QA, but don’t rewrite strategy on day one 📉 Monitor, Don’t Panic – Track AI-overview impact by section; double-down where intent still clicks through 🌍 Localise Intelligently – Pair in-market translators with scalable templates for cost-efficient global coverage   About Fabrizio Ballarini Fabrizio Ballerini is the Head of Organic Growth at WISE, where he leads product SEO, editorial content and technical growth engineering. Since joining in 2015 he’s overseen WISE’s expansion into 70+ markets, a complete domain rebrand, and the launch of WISE Platform for banks. 📬 Connect with Fabrizio on LinkedIn   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com