Welcome to Market Movers: Building Brands & Links with Linkifi!

Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Nick Loper — founder of Side Hustle Nation and host of The Side Hustle Show (~700 episodes). Nick shares a decade+ of patterns from thousands of stories: what still works, what AI can’t replace, and how to go from first $1k to meaningful freedom.

 

Key Talking Points

✅ From Amazon-Everything to Real-World Moats — The shift from Kindle/FBA/Merch/Influencer to local services, value-add directories, and UGC that brands pay for

✅ Recurring > One-Off — The $180/mo website model (templates + a 2-year term) and other subscription playbooks that print margin

✅ Simple Services, Superior Ops — Cleaning, window/pressure washing, consignment: answer fast, quote clearly, re-book—and you’ll win

✅ Directories That Outlive AI — “Near me” sites that layer useful filters/data over Maps; local, niche, and defensible

✅ UGC as a Retainer Business — Short, hooky brand videos (followers optional); shift to $3–5k/mo retainers for predictable content

✅ AI as a Power Tool — Use it for editing passes, B-roll pulls, SOPs, code scaffolding—keep humans for claims, compliance, and taste

✅ Experimenter Mindset — Take step 1, ship, get feedback; tomorrow looks like today unless you act

 

Quotes from Nick Loper

📢 “I built the show I wanted to hear—skip the theory, show me the steps.”

📢 “If I don’t do anything, tomorrow looks like today—that didn’t sit well with me.”

📢 “Local services win by being the better administrator—pick up the phone, follow up, re-book.”

📢 “Directories still work—if you add utility beyond a list.”

📢 “AI is a power tool, not autopilot—use it to accelerate, keep humans in the loop.”

 

Actionable Insights

 

🚀 Recurring Revenue Playbooks

• Flip project work to monthly packages (web builds, maintenance, reporting). Breakeven in 1–2 months, margin thereafter.
  
  
  
  


• Add 2-year terms + reduced “maintenance-only” pricing after the term to lock in LTV.
  
  
  
  

 

🏠 Local Service Edge

• Win on speed & certainty: answer within minutes, give transparent pricing windows, and ask, “Want me to book the next visit now?”
  
  
  
  


• Build “neighbor virality”: before/afters, yard signs, leave-behind offers, and a referral bonus for houses on the same street.
  
  
  
  

 

🗺️ Directories That Rank & Convert

• Start one city × one niche; add 3–5 filters the user actually needs (availability, price bands, specialties).
  
  
  
  


• Enrich with phone/email CTAs, FAQs, mini guides, and a short comparison grid.
  
  
  
  

 

🎬 UGC That Brands Buy

• Create 5–10 spec videos for products you already use; pitch 10 brands with a retainer (2–4 videos/month) vs. one-offs.
  
  
  
  


• They don’t need your following—they need on-brand creative for their ads/social.
  
  
  
  

 

🤖 AI in Your Workflow (Guardrails On)

• Podcast/video: first-pass trims, summaries, B-roll suggestions; human final cut.
  
  
  
  


• Content: outlines, angle ideation, drafts; human fact checks and tone.
  
  
  
  


• Ops: draft SOPs, client emails, proposal shells; lock down sensitive data.
  
  
  
  

 

🧠 Mindset & Momentum

• Adopt test-and-tune: ship a tiny offer, gather signal, iterate.
  
  
  
  


• Track leading indicators (response time, quotes sent, trials booked) as much as revenue.
  
  
  
  

 

Side Hustle Examples Nick Highlighted

• $100k/mo Web Studio via low-friction monthly website packages (niche + templates + fast edits)
  
  
  
  


• Unconventional Rentals: portable hot tubs/saunas with simple logistics and visible, seasonal demand
  
  
  
  


• Teaching → Agency: video-game classes scaled into a multi-instructor business
  
  
  
  


• Mobile Notary / Loan Signing: low barrier, rides financing/refi waves
  
  
  
  


• Amazon Influencer: 25–50 evergreen product videos → ongoing micro-payouts
  
  
  
  

 

Nick’s Short List (If He Had a Free Weekend)

• Near-Me Directories (AI-resistant, scalable once templated)
  
  
  
  


• Pressure Washing (cheap gear, fast ROI, “neighbor virality”)
  
  
  
  

 

About Nick Loper

Nick Loper is the founder of Side Hustle Nation and host of The Side Hustle Show. For 12+ years he’s curated the most practical side-hustle playbooks on earth—favoring repeatable systems, recurring revenue, and AI-resilient businesses—helping millions earn their first $1k and beyond.

📬 Connect with Nick: Side Hustle Nation FB Group → sidehustlenation.com/fb

🎧 Podcast & Web: https://www.sidehustlenation.com/ 

 

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts:

👉 Chris Panteli on LinkedIn

👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes:

🌍 https://marketmoverspod.com