Welcome to Market Movers: Building Brands & Links with Linkifi!

Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.

 

Key Talking Points

✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe

✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers

✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine

✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community

✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses)

✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand

✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable

✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow

 

Quotes from Kasra Dash

📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.”

📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.”

📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.”

📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.”

📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”

 

Actionable Insights

🚀 Brand & Distribution

• Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show.
  
  
  
  


• If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.
  
  
  
  

 

🤝 Influencer Partnerships That Work

• Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results.
  
  
  
  


• Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.
  
  
  
  

 

📬 Email Hygiene

• Ditch giveaways/free-gadget lead magnets; they create low-intent lists.
  
  
  
  


• Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.
  
  
  
  

 

🎤 Conference Strategy

• Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence.
  
  
  
  


• Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.
  
  
  
  

 

🤖 AI in SEO (with Guardrails)

• Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions).
  
  
  
  


• Experiment with AI avatars for scale, but human-review everything strategic or sensitive.
  
  
  
  


• Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.
  
  
  
  

 

🧪 Site & CRO

• Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship.
  
  
  
  


• Let AI draft; let humans decide what stands.
  
  
  
  

 

About Kasra Dash

Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning.

📬 Connect with Kasra: kasradash.com · LinkedIn

 

🚀 Build Your Brand with Real Links

 

At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

🔗 https://calendly.com/linkifi/pr

 

👋 Connect with your hosts:

👉 Chris Panteli on LinkedIn

👉 Nick Biggs on LinkedIn

 

🎧 Listen to more Market Movers episodes:

🌍 https://marketmoverspod.com