Marketing Operators

00:00 Introduction and Overview 07:44 Benefits of Sweepstakes in E-commerce 13:43 Content and Experiences in Sweepstakes 19:43 Engaging Customers and Driving Revenue 25:09 Quality of Leads and Entry Mechanics 32:47 Building Brand Awareness and Equity 35:08 Timing Sweepstakes for Maximum Impact 38:37 Website User Experience and Education 40:01 Integrating Sweepstakes into the E-commerce Experience 43:55 Optimizing Landing Pages and Funnels for Sweepstakes 46:43 The Importance of Retention and Referral Programs 49:37 Exploring Direct Mail as an Acquisition Channel 57:17 Creating High-Quality Content and Building Trust 01:05:10 The Need for Ongoing Testing and Optimization Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. ⁠⁠⁠⁠http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction 08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts and Iterations 29:59 Exploring New Personas and Concepts 32:06 Understanding Customer Insights for Creative Ideation 34:37 Finding Inspiration from Other Brands 51:55 Balancing Performance and Brand Alignment 59:23 Perception of Ads and Naming Conventions 1:04:57 Importance of Naming Conventions for Data Analysis 01:07:52 Organizing Tests and Categorizing Hooks 01:09:05 Budget Allocation and Testing Methodologies 01:14:51 Testing Approaches and Scaling Strategies 01:20:01 CBO and ABO Campaigns for Testing and Scaling 01:23:48 Considerations for Budget Allocation and Fluctuations 01:26:11 Testing Approaches and Budget Allocation Operators Exclusive Slack: ⁠https://join.slack.com/t/9operators/s...⁠ Powered by: Motion. ⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠ Aftersell. ⁠https://www.aftersell.com/⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators

This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters00:00 Introduction 01:22 Connor Dault's Background and Role at Caraway05:23 Insights from Super Bowl Weekend10:52 The Evolution of Super Bowl Advertising17:30 Lessons from Quibi's Super Bowl Experience33:54 Leveraging Current Events in Marketing39:02 Building Digital Product Teams43:50 Balancing Roadmaps and CRO Testing49:41 Insights from Incrementality Testing56:15 Common Mistakes in Digital Product Strategy01:02:33 Inspiration from Successful BrandsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠Prescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction10:07 The Evolution of Affiliate Marketing20:00 The Role of Affiliates in Brand Growth29:46 Current Trends in Affiliate Marketing40:02 Challenges and Best Practices in Affiliate Programs46:26 Navigating Affiliate Marketing Success51:50 Identifying and Combating Affiliate Fraud56:47 The Dynamics of Affiliate Payouts01:01:50 Building Trust with Affiliates01:06:56 The Future of Affiliate Marketing and Content CreationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact.This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 Health and Wellness Trends06:09 Analytics Tools and Reporting Standards09:06 Creative Strategies for 202512:08 Hexclad's Super Bowl Campaign Overview14:55 Concept Development and Agency Collaboration17:48 Execution of the Super Bowl Campaign21:10 Omni-channel Marketing Strategies27:03 Engagement and Community Buzz29:55 Cultural Timing and Relevance38:48 Emerging Media Measurement Solutions42:41 Campaign Comparisons and Expectations50:02 Measuring Super Bowl Campaign Impact57:24 Revenue Projections and Strategic Planning01:03:12 Enhancing E-commerce Experience through BundlingHexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1IScOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠Prescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 E-commerce Advertising Trends for 202505:51 Navigating the Challenges of Meta Advertising08:55 The Role of Incrementality in Meta Advertising11:46 Understanding Meta's Advertising Dynamics15:12 The Future of Meta Advertising and Brand Strategies30:29 Understanding Meta's Impact on Marketing Strategies36:12 The Shift from Purchase to Brand Awareness42:54 Reevaluating Marketing Objectives in a Changing Landscape49:49 The Convergence of Content and Advertising54:30 Exploring Non-Meta Marketing Channels01:01:08 Understanding Audience Awareness and Engagement01:04:50 Channel Diversification and Media Mix Strategy01:10:09 Influencer Marketing as a Scalable Strategy01:14:57 Evaluating Influencer Partnerships01:17:51 The Role of Post-Purchase Surveys in Marketing01:20:45 Creative Collaborations with Influencers01:23:27 Testing and Optimizing Marketing StrategiesOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges we’ve experienced when growing our teams. If you’re struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this one’s for you - and join us next week when we’ll be discussing all things onboarding and how to get the best out of your new hires. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:24 New Features in E-commerce Tools 06:28 Hiring Trends and Team Structures 14:06 Rationalizing Hiring Decisions 19:19 Building Organizational Hierarchy 27:14 Cross-Channel Collaboration and Strategy 36:46 Scaling International Marketing Efforts 40:37 Evolving Organizational Structures 45:23 Navigating Hiring and Firing Challenges 53:27 Optimizing Customer Experience and Operations 01:00:16 The Importance of Cultural Fit in Hiring Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume. We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:23 Creative Testing Volume: The Debate 10:02 Finding the Right Balance: Volume vs. Quality 14:16 Setting Creative Goals and Deliverables 20:13 The Spectrum of Creative Strategies 24:44 Long-Term Investments in Creative Assets 30:42 Diversity in Content for Non-Cookware Categories 36:15 Strategic Depth in Marketing Approaches 39:01 Navigating Creative Exploration and Product Launches 42:08 Leveraging AI for Customer Experience 51:00 Budgeting for Creative Production 56:59 The Role of AI in Creative Strategy Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:08 AppLovin's Future in Advertising 09:56 Google's Advertising Landscape 18:57 The Impact of AI on Consumer Brands 27:48 Creative Strategies and Tools for 2025 35:15 YouTube Strategies and Incrementality 40:14 E-commerce Labor Market Trends 42:38 Outsourcing and Operational Leverage 45:32 Simplifying Business Models for Efficiency 48:41 Upper Funnel Measurement Innovations 50:17 SaaS Consolidation and Cost Management 53:22 The Future of Omnichannel Commerce 01:06:47 Predictions for 2025 and Beyond Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:49 Influencer Marketing Strategies for 2024 09:10 The Power of Product Seeding and Community Engagement 12:02 Leveraging Micro and Macro Influencers 15:08 Balancing Paid and Organic Influencer Partnerships 17:59 Exploring Diverse Creator Collaborations 21:07 Navigating the Influencer Landscape Across Platforms 24:00 Measuring Marketing Effectiveness and Incrementality 30:21 The Volatility of Social Media Platforms 34:43 Tools for Content Discovery and Attribution 37:15 Shifting Perspectives on Influencer Marketing 40:35 Budgeting for Influencer Marketing 43:54 Upper Funnel Channels and Measurement Challenges 48:50 Balancing Organic and Paid Influencer Strategies 52:42 Integrating Influencer Marketing with Product Launches 56:02 Creating Buzzworthy Product Launches 01:01:16 Leveraging Influencer Marketing for Product Launches 01:09:21 The Future of Influencer Marketing Platforms 01:17:15 Measuring Success in Influencer Campaigns Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack YouTube: https://youtu.be/ITRVhkBjsck Spotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9 Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:16 Transitioning to Brand Side: Shane's New Journey 04:46 Launching Cheeky: The New Brand Experience 07:40 Growth Strategies: Leveraging Creator Partnerships 11:01 Understanding Customer Lifetime Value (LTV) 12:58 Product Offerings: Subscription vs. One-Time Purchases 18:07 UI/UX Design: Crafting the Customer Experience 22:18 Product Positioning: Standing Out in a Crowded Market 29:44 CRO Insights: High-Level Strategies for Growth 35:18 Expanding Demographics: Reaching Younger Audiences 36:44 Navigating Customer Journeys and Personalization 48:14 CRO Strategies for DTC Brands 01:06:38 Post-Purchase Optimization and Revenue Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/ Zach Stuck episode: Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b YouTube: https://youtu.be/M4xn2aISEbg

Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:13 Growth Strategies and Creative Testing 04:31 Dan McCormick and Create Wellness Overview 07:19 Identifying Market Opportunities in Creatine 10:44 Team Management and Organizational Structure 13:51 Revenue Growth and Headcount Dynamics 20:04 In-House vs. Outsourcing Strategies 26:32 Marketing Operations and Team Responsibilities 32:21 Future Growth Projections and Business Scalability 37:18 Market Trends and Challenges in the Supplement Industry 39:12 Navigating the Supplement Industry's Challenges 42:57 The Evolution of DTC Brands 46:20 Building High-Leverage Teams 56:21 Leveraging AI and Technology in Marketing 01:01:34 Capitalizing on Seasonal Trends 01:03:01 Product Expansion Strategies 01:09:19 The Power of Influencer Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Celebrating Milestones and Sales Success 02:47 Scaling Paid Social: Creative Testing Strategies 05:49 Exploring AppLovin: The New Ad Channel 18:11 Understanding AppLovin's User Base and Growth 23:49 Measuring Incrementality: The AppLovin Test Results 29:46 Reactivating Customers: The Cost-Benefit Analysis 33:40 Customer Reactivation Challenges 36:01 Understanding Incrementality and Profitability 39:14 Analyzing New Customer Acquisition 46:07 Exploring the Limitations of Customer Exclusions 51:04 Innovative TV Campaign Strategies 56:24 Measuring TV Campaign Effectiveness Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we’re seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we’re transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year’s Q4 and beyond. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Coping Mechanisms During BFCM 06:26 Insights from Black Friday to Cyber Monday 12:54 Consumer Behavior and Sales Trends 20:12 Evaluating Marketing Strategies and Performance 30:07 Testing and Adapting Offers for Future Success 33:37 Meta Advertising Strategies and Optimization 40:01 Inventory Management and Demand Generation 52:26 Holiday Sales Strategy and Funnel Clearing 01:00:28 Testing and UX Improvements for Sales Pages Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decision-making, and what it takes to scale sustainably in a tightening market. Tune in for a deep dive into what worked, what didn’t, and how we’re sharpening our growth strategies for the future. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:52 Navigating Black Friday Predictions 16:01 Learning from Mistakes: Agency Expectations 21:01 Projections and Lessons Learned 30:04 Inputs vs. Outputs in Revenue Projections 35:17 Navigating Challenges in DTC Business 44:48 Facing Reality: Leadership and Accountability 52:36 Lessons from Past Failures 55:25 Rapid Decision-Making and Opportunity 01:00:36 Building a Strong Internal Team 01:05:15 Testing Pricing Strategies for Sales Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We’re discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don’t go as planned and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 03:01 Navigating Black Friday Sales 08:55 Intra-Sale Operations and Strategies 14:59 Budget Adjustments and Inventory Management 18:14 Evaluating Ad Spend Efficiency 21:08 Incrementality Measurement in Marketing 23:50 Channel Mix and Budget Allocation 27:01 Upper Funnel Strategies and Influencer Marketing 39:22 The Importance of Cross-Channel Measurement 40:29 Team Operations During Peak Seasons 43:47 Email and SMS Strategies for Cyber Weekend 48:28 Adapting Tactics During BFCM 56:23 Adjusting Offers and Inventory Management 01:01:55 Learning from Misses and Failures Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Related episode: E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing. 00:00 Introduction 05:46 Consumer Spending Expectations and Market Trends 11:54 Preparing for Q4: Strategies and Anxieties 20:49 Launching New Marketing Channels: Strategies and Considerations 32:54 Exploring Newsletter Advertising Effectiveness 35:51 Challenges of Incrementality Testing for Larger Brands 39:09 Strategizing Scalable Marketing Channels 41:28 Launching New Channels: Best Practices 45:11 Balancing Measurement and Marketing Creativity 49:01 The Role of Out-of-Home Advertising 55:21 Testing Site Speed and Its Impact on Conversion Rates If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Related episode: E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tactics for driving growth at each revenue band. One not to miss. 00:00 Introduction 06:04 Transitioning from Agency to Brand Ownership 12:12 Identifying Trends and Market Opportunities 18:06 The Importance of Product Development and Marketing Alignment 24:07 Navigating Financial Challenges in E-commerce 29:59 Future Trends and Innovations in E-commerce 34:06 Understanding Financial Growth in DTC Brands 39:50 Revenue Bands: Strategies for Scaling Brands 50:02 Channel Diversification and Its Impact on Growth 59:55 Building a Lean and Effective Team for Growth If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 11:27 Jones Road Beauty's New Product Launch 27:04 Preparing for BFCM: Strategies and Insights 38:31 Inventory Management and Marketing Collaboration 42:46 Product Launch Strategies and Team Dynamics 47:23 Innovative Approaches for Black Friday Campaigns 52:33 Direct Mail and Retention Strategies 56:41 Web UX and Team Collaboration 01:01:11 Service-Based Business Marketing Insights Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI. ⁠⁠⁠https://www.prescientai.com/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more. 00:00 Introduction 06:08 The Rise of the Creative Strategist Role 08:59 Navigating the Shift from Audience Targeting to Creative 12:13 The Importance of Data in Creative Workflows 15:03 Future Predictions for Creative Strategy and AI 17:57 Building a Command Center for Creative Strategists 20:49 The Role of Research in Creative Development 23:45 The Future of Performance Creative 40:12 The Importance of Research in Creative Strategy 43:40 AI's Role in Creative Workflows 46:32 Navigating Capital and Growth Strategies 50:16 Investing in Product Development and Team Growth 53:03 Measuring Marketing Effectiveness 55:43 Leveraging AI for Creative Processes 01:02:25 Building Core Competencies in Performance Creative 01:11:50 Contrarian Views on DTC Marketing MOperators Hotline: To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6 Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion.⁠⁠⁠ https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads ⁠⁠⁠Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/