E002: Creative Testing, Content Creation and Ad Performance Analysis
E002: Creative Testing, Content Creation and Ad Performance AnalysisDescription
00:00 Introduction
08:47 Content Creation and Collaboration
26:15 Cadence of Creative Ideation and Review Meetings
29:30 Balancing Net New Concepts and Iterations
29:59 Exploring New Personas and Concepts
32:06 Understanding Customer Insights for Creative Ideation
34:37 Finding Inspiration from Other Brands
51:55 Balancing Performance and Brand Alignment
59:23 Perception of Ads and Naming Conventions
1:04:57 Importance of Naming Conventions for Data Analysis
01:07:52 Organizing Tests and Categorizing Hooks
01:09:05 Budget Allocation and Testing Methodologies
01:14:51 Testing Approaches and Scaling Strategies
01:20:01 CBO and ABO Campaigns for Testing and Scaling
01:23:48 Considerations for Budget Allocation and Fluctuations
01:26:11 Testing Approaches and Budget Allocation
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Motion.
Aftersell.
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Haus.
United States
