E017: The Sweepstakes Tactics To Create Tentpole Moments
E017: The Sweepstakes Tactics To Create Tentpole MomentsDescription
00:00 Introduction and Overview
07:44 Benefits of Sweepstakes in E-commerce
13:43 Content and Experiences in Sweepstakes
19:43 Engaging Customers and Driving Revenue
25:09 Quality of Leads and Entry Mechanics
32:47 Building Brand Awareness and Equity
35:08 Timing Sweepstakes for Maximum Impact
38:37 Website User Experience and Education
40:01 Integrating Sweepstakes into the E-commerce Experience
43:55 Optimizing Landing Pages and Funnels for Sweepstakes
46:43 The Importance of Retention and Referral Programs
49:37 Exploring Direct Mail as an Acquisition Channel
57:17 Creating High-Quality Content and Building Trust
01:05:10 The Need for Ongoing Testing and Optimization
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