Claim OwnershipMarketing Over Coffee Marketing Podcast
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© Copyright 2007, John Wall and Christopher Penn
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Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
242 Episodes
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In this Marketing Over Coffee: Now with less gall bladder and more random… Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 – 10:40 Wix Studio is the web […]
The post RAG, Politics, Dual GPS, and Road Trips! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to watch the video on YouTube […]
The post Hands On Using an LLM for Storytelling appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: It’s our week off but I wanted to talk with you about my new project! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite If you or someone you know is doing amazing work to help us all do better tell me about them. You […]
The post Skip Week and Something New! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Are all email service providers horrible? Mautic, MailChimp, Ghost, AWeber Google Pixel 9 8:20 – 9:50 NetSuite is the […]
The post Email Vendors, Google Pixel 9, and How To Get Huge on TikTok appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a […]
The post Katie Robbert on Ideal Customer Profiles, The 5Ps, and more! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public – what it takes for you to […]
The post Olympics, Running Your Own AI, and Planning for AI Search appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books! Direct Link to File We put this episode together as part of some exclusive content, the feedback was so positive we’ve decided to put it in the feed for everyone! You can […]
The post Ryan Holiday on Growth Hacking – From the MoC Archives appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of – Expiring email? Unsubscribe prompt after 30 days The future of […]
The post Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.’s Eye Roll Gif versus Jif? (It’s all good, but the company is not Jiffy) They did […]
The post Alix McAlpine with the Inside Story on GIPHY! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform – a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing […]
The post CDP Functions, AI Creatives, Reddit and The Acolyte! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She’s been on both the client and […]
The post Crystal Carter on SEO, Multiple Site Management, Wix Studio and More! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises […]
The post The Future of Onboard AI and The World’s Best Water Bottle appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay […]
The post Kasi Bruno with The Inside Story of Gen Z Parents appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation – he then […]
The post How Google Works, Building Your Virtual Team, and Taking Better Pictures appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) […]
The post PESO Update From Its Creator Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.
1In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 […]
The post Google AI Answers, Synthetic Data, and M4 Chips! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language […]
The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on […]
The post TikTok Ban, GenAI for Email, and Now With More Apple Watch! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is […]
The post Getting the Most Out of Meta with Facebook Queen Mari Smith! appeared first on Marketing Over Coffee Marketing Podcast.
In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […]
The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.
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great content
we could be creating unconscious biases based on our past experiences
think about retail and how many features are our what's the right combination of features? They Seasons data science expert will have insight into that. Some of the nose the domain will have expertise on that as well?
Cuban judgment is needed to determine what data you are going to model
don't rush into data science you end up cutting corners. Feature engineering is extremely important