Marketing Systems for Success

In this episode of the Marketing Systems for Success podcast, host Helen dives into effective strategies for maintaining your marketing momentum over the summer.   Learn how to create engaging behind-the-scenes content, plan seasonal solutions, and develop a reliable email marketing strategy without burning out.   Discover tips on preserving energy, setting boundaries, and using low-energy content templates to ensure your marketing stays consistent.   Helen also offers advice on front-loading important content, building your audience, and focusing on quality over quantity.   Make sure to tune in for actionable insights and practical advice applicable to your own business marketing efforts.   00:34 Introduction to Coffee and Coaching Club   01:56 Summer Content Strategies   03:11 Creating Engaging Content   07:39 Email Marketing and Community Building   15:59 Balancing Marketing Efforts and Personal Time   27:02 Reflection and Breakout Sessions   30:58 Conclusion and Next Steps   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Contact Helen: https://www.helendickmancoaching.com/contact   Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.   Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.   Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.   Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!   00:34 Introduction to LinkedIn with Sarah   01:38 Sarah's Journey from Health and Wellness to LinkedIn Coaching   03:10 The Power of LinkedIn During Lockdown   04:30 Building a Business on LinkedIn   07:42 Content Strategies for LinkedIn   09:24 Engagement and Connection on LinkedIn   13:22 The Importance of Personal Storytelling   14:29 Tips for Effective LinkedIn Posts   17:19 The Role of Video Content on LinkedIn   21:14 Overcoming the Fear of Posting on Social Media   21:59 Building a Consistent Posting Habit   23:16 Balancing Personal Storytelling and Sales   23:57 Optimising Your LinkedIn Profile for Business   24:26 Creating a Content Strategy for LinkedIn   25:57 Engaging with Your Audience and Building Trust   27:34 The Importance of Consistency and Patience   29:04 Effective Networking and Connection Strategies   30:36 Setting Realistic Goals for LinkedIn Growth   34:23 Leveraging DMs for Business Growth   39:25 Summary of LinkedIn Coaching Services   41:37 Conclusion and Contact Information   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer   Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator   Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward.   This is a recording from the live Coffee and Coaching session in June.    The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency.   Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises pushing past discomfort to achieve growth.   The episode includes interactive elements, such as breakout discussions on identifying ideal clients and practical exercises for crafting relatable content.     00:34 June Coffee and Coaching Session Introduction   01:22 Understanding Your Discomfort with Self-Promotion   03:14 Strategies for Authentic Marketing   08:17 Breakout Room Activity: Sharing Your Why Story   14:25 Mindset Shifts for Effective Selling   18:47 Identifying Your Ideal Client   19:03 Breakout Room Discussion   20:25 Post-Discussion Insights   21:56 Practical Frameworks for Content Creation   27:40 Overcoming Awkwardness in Business   31:57 Final Thoughts and Takeaways   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Contact Helen: https://www.helendickmancoaching.com/contact   Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing.   Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation.   From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills.   Tune in for strategies that will help you to feel more confident and inspired in promoting your business consistently.   00:34 Introduction to Confidence Boosting Habits for Writing   02:47 Reframing Your Marketing Approach   05:00 Content Upgrades and Profile Maintenance   07:41 Creating a Success Journal   11:22 Using Your Voice for Content Creation   12:46 Developing a Personal Brand Vocabulary   14:54 Building a Supportive Feedback Loop   16:29 Recap and Conclusion   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal.   Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses.   They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting.   Lucy provides valuable advice on getting started with legal essentials, the significance of having the right terms and conditions, and why legal protection is crucial for business stability and growth.   Tune in to learn how to navigate through legal uncertainties and ensure your business is well-protected.   00:34 Introducing Our Guest: Lucy Legal   01:02 Lucy's Journey and Business Insights   03:35 The Importance of Networking and Public Speaking   06:03 Facing Fears and Building Resilience   09:21 Outsourcing and Seeking Help in Business   17:53 Affordable Legal Services for Entrepreneurs   21:29 The Importance of Legal Considerations in Business   22:31 Essential Legal Documents for Educators and Coaches   24:44 Understanding Trademarks and Their Importance   28:06 Handling Client Cancellations and Payment Issues   34:10 Navigating Difficult Clients and Setting Boundaries   37:55 The Role of Contracts in Business Stability   41:36 Conclusion and Where to Find More Information   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Lucy on Instagram: https://www.instagram.com/lucy_legal/   Visit Lucy's website here: https://www.lucylegal.co.uk/   Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas.   She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics.   Discover how to establish a content capture system, utilise audience insights, and streamline your marketing efforts.   Tune in for practical tips, engaging discussions, and actionable takeaways to simplify and enhance your marketing approach.   00:34 Introduction to April's Coffee and Coaching Session   00:47 Building a Bank of Go-To Content Ideas   01:39 Understanding Content Pillars and Frameworks   04:05 Repurposing Your Content for Maximum Impact   09:12 Creating Evergreen vs. Timely Content   14:37 Capturing and Organizing Content Ideas   19:11 Leveraging Your Audience for Content Ideas   23:27 Conclusion and Invitation to Join Live Sessions   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Work with Helen: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen.   She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity.   Helen emphasises the importance of finding a personal creative space and maintaining a balance between work and relaxation.   This episode offers valuable insights for anyone looking to improve their marketing content creation process.     00:36 Introduction to Coffee and Coaching Session   01:22 Overcoming Writer's Block: Tips and Strategies   02:28 Lowering the Stakes: Embrace Imperfection   04:12 Using Prompts and Templates Effectively   06:42 Finding Your Unique Voice   08:41 Setting Timers and Deadlines   10:33 Repurposing and Reusing Content   12:03 Changing Your Environment for Creativity   14:20 Recap and Final Thoughts   18:20 Conclusion and Invitation to Join Live Sessions   Links:    Join the next Coffee and Coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Work with Helen: https://www.helendickmancoaching.com/work-with-me

Empowering Educational Success: Business Growth and Rebranding Insights   In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.   Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business.   The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business.   00:34 Meet Kate: A Journey in Education   01:24 Rebranding and Expanding the Business   02:24 Challenges and Realisations   04:46 Unique Selling Proposition and Framework   13:49 The Importance of Outsourcing and Accountability   21:11 Marketing Challenges and Mindset Shifts   22:42 Social Media Strategies and Platforms   25:05 Overcoming Video Content Fears   30:30 Balancing Family and Business   35:22 Final Advice and Resources   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Follow Kate on Instagram: https://www.instagram.com/edukatelearning/    Visit Kate's website here: https://www.edukatelearning.co.uk/    Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community

Navigating Business Growth: From Teaching to Marketing with Kerry   In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner.   Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play.   Kerry discusses the challenges she faced transitioning from teaching to entrepreneurship, including burnout and financial insecurity, and the importance of community and mindset in overcoming these obstacles.   The episode delves into the power of marketing and social media, particularly Facebook groups, in growing a business. Kerry offers valuable insights on creating and sustaining an engaged Facebook group and emphasises the importance of finding a supportive network for business success.   Helen and Kerry also touch on the benefits of investing in professional support and the role of email marketing in maintaining a successful business.   00:34 Introducing Kerry: From Teacher to Business Owner   02:13 Kerry's Journey: From Burnout to Business   04:59 The Reality of Starting a Business   07:52 The Importance of Community and Networking   10:08 Mindset and Overcoming Challenges   12:52 Letting Go of Control and Seeking Help   19:02 Diving into Marketing: Kerry's Passion   22:22 Building and Managing Facebook Groups   25:32 Leveraging Facebook Groups for Lead Generation   27:06 The Importance of Consistency in Managing Groups   28:41 Utilising Other People's Groups for Marketing   32:22 Choosing the Right Social Media Platform   38:04 The Value of Community and Networking   45:03 Final Thoughts and Advice for New Entrepreneurs   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Follow Kerry on Instagram: https://www.instagram.com/the_teacher_marketer/   Connect with Kerry on Facebook: https://www.facebook.com/kerryl.webster?locale=en_GB    Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor.   Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps.   They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including shifting the focus from self-promotion to student benefit.   They also delve into the role of consistent branding, the significance of community and accountability in business growth, and the impact of confidence and mindset in achieving entrepreneurial success.   Join Helen and Caroline as they offer actionable tips and inspiration for educators and entrepreneurs looking to scale their businesses.   00:34 Introducing Caroline and Her Business Journey   01:43 From Teacher to Business Owner: Caroline's Transition   02:34 Scaling Up: From One-to-One to Group Tuition   05:17 Marketing Strategies and Overcoming Challenges   08:02 The Power of Social Media and Canva Mastery   11:56 Exploring Different Marketing Platforms   18:06 The Importance of Community and Accountability   25:52 Mindset and Self-Belief in Business Growth   32:44 Conclusion and Final Thoughts     Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Check out Caroline's website here: https://www.biosheps.co.uk/    Connect with Caroline on Instagram: https://www.instagram.com/biosheps/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography.   They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market.   The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of consistent personal branding.   Kika also shares her top marketing strategies, including the power of networking and aligning with like-minded individuals, and offers valuable tips for small business owners on converting leads.    00:34 Meet Kika Mitchell: A Journey in Photography   01:35 The Evolution of Personal Branding   06:25 Networking and Building Client Relationships   10:03 The Importance of Quick Responses   16:14 Preparing for a Personal Branding Photoshoot   24:28 Client Booking and Professional Responsibility   26:35 Personal Experiences with Photo Shoot Attire   28:54 Consistency in Brand Image   32:51 The Importance of Pre-Branding Work   37:38 Aligning with Your Target Market   40:57 Enjoying Marketing and Business Growth   45:00 Final Advice and Business Offerings   Useful Links   Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Connect with Kika on LinkedIn: https://www.linkedin.com/in/kika-mitchell-172b37134/    Connect with Kika on Instagram: https://www.instagram.com/kikamitchellphotography/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this episode of the Marketing Systems for Success podcast, host Helen offers a behind-the-scenes look at growing your audience and simplifying your marketing through effective systems.   Helen shares content and marketing ideas for the week commencing December 9th, with themes including Christmas Card Day, Human Rights Day, International Mountain Day, and Gingerbread House Day.   She provides creative examples and emphasises the importance of personalised, on-brand content.   Helen also discusses preparing for the new year and offers insights on engaging clients effectively. Tune in for inspiration and actionable marketing tips.     00:33 Content and Marketing Ideas for the Week   01:51 Creative Marketing Themes and Strategies   03:12 Personalized Marketing Activities   04:27 Empowering Clients and Inclusive Spaces   05:30 Using Metaphors in Marketing   07:50 Building Strong Foundations   09:52 Preparing for the New Year   11:01 Conclusion and Final Thoughts   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community for more weekly support here: https://www.helendickmancoaching.com/community

In this milestone 100th episode of the Marketing Systems for Success podcast, host Helen Dickman dives into the story behind her recent business rebranding.   Helen shares the motivations, challenges, and ultimate decisions that led to renaming her business from Love Mondays Club to Helen Dickman Coaching.    Listen to this episode to gain practical tips and lessons on what to do and what to avoid when considering a rebrand for your own ventures.   00:00 Introduction and Milestone Celebration   00:13 The Story Behind the Rebrand   01:53 Why I Decided to Rebrand   05:45 Challenges and Worries   10:32 The Rebrand Day   16:43 Lessons Learned and Moving Forward   19:49 Conclusion and Future Plans   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, host Helen discusses the importance of bringing a human touch to online businesses.   We revisits key points from her recent Coffee and Coaching Club session, a monthly marketing and networking event.   Helen emphasises the significance of personalised outreach, building relationships, and customer engagement.   She shares practical tips on enhancing social media interaction, leveraging personalised content, and drawing lessons from brick-and-mortar customer service practices.   Listen in for insights on making your marketing more authentic and effective.   00:36 Introduction to Coffee and Coaching Club   02:22 Human Approach in Online Marketing   06:30 Personalised Outreach Strategies   10:50 Enhancing Customer Experience   12:09 Conclusion and Upcoming Events   Useful Links   Sign up for the next coffee and coaching session: https://www.helendickmancoaching.com/coffee-and-coaching    Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me

In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format.   She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day.   Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively.   00:34 Experimenting with New Content   00:54 Content Ideas for Social Media   02:10 Themed Days and Creative Engagement   02:55 Chatty Emails and Building Rapport   04:29 Sales Strategies and Volunteer Day   06:45 Community Resources and Templates   07:19 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Join the community: https://www.helendickmancoaching.com/community

Welcome Back:   Introducing the New Marketing Systems for Success In this premiere episode of the newly rebranded 'Marketing Systems for Success' podcast, host Helen discusses the show's rebranding journey and what listeners can expect from future episodes.   Helen shares updates on her coaching certification, her recent business rebranding process, and the restructuring of her programs and services. She also introduces new podcast segments, including weekly marketing content inspiration and interviews with various experts and clients.     00:00 Welcome to Marketing Systems for Success   00:34 Rebranding and New Beginnings   01:57 Coaching Milestones and Insights   02:52 Email List Overhaul   03:10 Service Offerings and Program Updates   05:51 Podcast Content and Future Plans   07:52 Content Inspiration and Community Support   10:38 Conclusion and Next Steps   Useful Links   Connect with me on LinkedIn: https://www.linkedin.com/in/helen-dickman/    Work with me: https://www.helendickmancoaching.com/work-with-me

Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page   It's time for a break... But not for too long! Helen's going on a break for a few weeks and is ready to come back stronger than ever! In this episode she explains why she's doing this and some of her favourite things about doing the podcast such as the creative aspects and the connection it gives her to you. Pete the Producer's Business Website: https://carrotcruncher.com/ Helen's Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow __________ Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact ____________ Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own. Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals. Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish. Find out more and sign up at : https://www.lovemondaysclub.co.uk/

Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page   We all know an overtly confident social media shouty person, don't we?  (You're picturing them right now, aren't you?) 😆 "Quiet confidence" isn't that!  Being quietly confident helps you celebrate the wins, embrace the failures and ultimately trust yourself whilst pushing your business to the next level. If you ever suffer "imposter syndrome" or feel your confidence faltering, this episode is essential listening for you. Helen's Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow __________ Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact ____________ Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own. Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals. Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish. Find out more and sign up at : https://www.lovemondaysclub.co.uk/

Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page   Are YOU ready to UNLOCK the potential of your brand by using the power of AI? 🚀 Copying ChatGPT isn't the way to do it, taking and twisting some of it's words is an option, though there is another solution. Helen discusses this and more in today's episode. E-Mail Marketing Prompts and Templates: https://lovemondaysclub.thrivecart.com/email-marketing-templates-and-prompts/ Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow __________ Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact ____________ Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own. Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals. Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish. Find out more and sign up at : https://www.lovemondaysclub.co.uk/

Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page   Are you thinking of starting up a membership program in your business? Let this be your sign to just do it! In this episode, Helen explains why memberships have helped her so much over the last year and how they could help make your business more profitable. Apply for a coaching session with Helen now: https://forms.gle/S1zZtB6TX81Pgdco6 Grow Your Online Business Course: https://www.lovemondaysclub.co.uk/grow __________ Book your FREE discovery with Helen here: https://www.lovemondaysclub.co.uk/contact ____________ Meet Helen: My goals in life were very simple: I wanted a house, a dog and the freedom to make my own decisions. The corporate world was not for me. Endless meetings, relying on other people to approve my progress, and sitting in commuter traffic left me feeling uninspired. By my early 20's I had achieved my goals, and had done it all on my own. Starting my own businesses led to more freedom and happiness than I could have ever imagined. Now, after years of learning and discovering the route to an easy life, it's time for me to help you achieve your goals. Whether you are new to business or looking to find more freedom and success in your current role, my Mastermind courses are where you will find all of the support, accountability and proven business techniques you need to flourish. Find out more and sign up at : https://www.lovemondaysclub.co.uk/