In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach.
 
Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy.
 
Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential.
 
Whether you're a LinkedIn newbie or looking to refine your strategy, this episode is packed with actionable advice to help you reach new heights on the platform. Don't miss it!
 
00:34  Introduction to LinkedIn with Sarah
 
01:38  Sarah's Journey from Health and Wellness to LinkedIn Coaching
 
03:10  The Power of LinkedIn During Lockdown
 
04:30  Building a Business on LinkedIn
 
07:42  Content Strategies for LinkedIn
 
09:24  Engagement and Connection on LinkedIn
 
13:22  The Importance of Personal Storytelling
 
14:29  Tips for Effective LinkedIn Posts
 
17:19  The Role of Video Content on LinkedIn
 
21:14  Overcoming the Fear of Posting on Social Media
 
21:59  Building a Consistent Posting Habit
 
23:16  Balancing Personal Storytelling and Sales
 
23:57 Optimising Your LinkedIn Profile for Business
 
24:26  Creating a Content Strategy for LinkedIn
 
25:57  Engaging with Your Audience and Building Trust
 
27:34  The Importance of Consistency and Patience
 
29:04  Effective Networking and Connection Strategies
 
30:36  Setting Realistic Goals for LinkedIn Growth
 
34:23  Leveraging DMs for Business Growth
 
39:25  Summary of LinkedIn Coaching Services
 
41:37 Conclusion and Contact Information
 

Useful Links
 
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 
 
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcooper-energydealer
 
Buy tickets to Sarah's "Let's Get LinkedIn Visible" event here: https://www.eventbrite.com/e/lets-get-linkedin-visible-own-your-awesome-tickets-1372680397019?aff=oddtdtcreator
 
Join the community for more weekly support here: https://www.helendickmancoaching.com/community