Empowering Educational Success: Business Growth and Rebranding Insights
 
In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support.
 
Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing in one's business.
 
The episode emphasises the significance of building strong foundational systems for long-term business growth and offers valuable advice for anyone considering a rebrand or a strategic shift in their business.
 
00:34  Meet Kate: A Journey in Education
 
01:24  Rebranding and Expanding the Business
 
02:24 Challenges and Realisations
 
04:46  Unique Selling Proposition and Framework
 
13:49  The Importance of Outsourcing and Accountability
 
21:11  Marketing Challenges and Mindset Shifts
 
22:42  Social Media Strategies and Platforms
 
25:05  Overcoming Video Content Fears
 
30:30  Balancing Family and Business
 
35:22  Final Advice and Resources
 

Useful Links
 
Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman/ 
 
Follow Kate on Instagram: https://www.instagram.com/edukatelearning/ 
 
Visit Kate's website here: https://www.edukatelearning.co.uk/ 
 
Follow Howdy Naomi here: https://www.instagram.com/howdynaomi/ 
 
Join the community for more weekly support here: https://www.helendickmancoaching.com/community