Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business. HIGHLIGHTS Why I transitioned away from book-a-call funnels and what replaced them. How to attract the right clients and filter out the wrong ones. Lessons I learned from doubling down on specificity and unique genius in 2024. How video content and polarizing hooks drive visibility and sales. How to build revenue-generating teams with confidence. My ultimate goal for 2025! RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Do you want to 10x your growth in 2025? It's easier than you think! In this episode, I reveal the powerful mindset shifts and strategies you need to achieve massive results and dial up your MedSpa in the New Year. I break down how to unlock exponential growth by narrowing your focus on your unique genius, creating irresistible signature offers, and adding more play and fun to your processes. I also share the secret of how one of my clients consistently sells $15K+ packages. Get ready to kick off the New Year with clarity and purpose! HIGHLIGHTS How focusing on your unique genius drives your exponential growth. The power of 10x thinking vs 2x thinking (and why it’s easier than you think). Strategies to infuse play, pleasure, and fun into your business processes. How to align big picture thinking with daily 1% improvements for consistent success. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Is building a personal brand really worth your time and effort? In this episode, I break down the powerful benefits of developing a strong personal brand to set yourself apart, attract top talent, and even increase your pricing power. I also share strategies to position yourself as the go-to authority in your market to expand your business and add new revenue streams. Get ready to put rocket fuel on your business growth! HIGHLIGHTS The secret to charging more for your services. How to attract top talent and become a category of one. The difference between organic brand building vs direct response marketing. Why personality-driven marketing gives you a higher ROI on paid ads. Examples of industry leaders using personal branding to scale (and how you can do it too). RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you’re capable of! HIGHLIGHTS I'm launching my new mastermind program. How I navigate life after being diagnosed with hereditary cancer. Ways to let go of the limits and become limitless. Strategies to strengthen your self-trust muscle. How lack of self-trust impacts your decision making and results. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Are your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction. HIGHLIGHTS Common communication mistakes that may be hindering your sales and client engagement. Ways to replace complex sales jargon during customer consultation. Techniques to effectively influence clients’ decisions. Tips to turn your team into high-performing sales experts. RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Are you ready to stop playing small and grow your business in 2025? In this episode, I challenge you to consider how seriously you’re approaching your business. Are you halfway in or halfway out? Let’s talk about what it tangibly looks like to "burn the boats" island go all-in to create real results. I share how to identify and overcome the obstacles you're avoiding, invest strategically in your core channels, and create a roadmap for sustainable growth. Get ready to eliminate half-hearted efforts, and finally achieve the next level results you’ve been working for in business and life! HIGHLIGHTS Why "burning the boats" is essential for exponential growth. One mindset shift that leads to bigger opportunities. Lessons from Martha Stewart on going all in and building an empire. Three powerful questions to assess how committed you are to your business. How to approach every channel in your business like a multi-million dollar opportunity. Why addressing what you’re avoiding is the key to breaking through to your next level. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche. HIGHLIGHTS How to identify and solve the "sameness problem" in your practice. Why many MedSpas struggle to stand out. How to design a client experience that consistently delivers exceptional results. Ways to shift from basic promotions to an authority-driven marketing strategy. RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
What if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to turn your consultation process into a high conversion secret weapon and create lifelong clients. Get ready to turn your obsession with results into revenue! HIGHLIGHTS How the PSP framework simplifies offers, sales, and marketing. How to craft offers that solve real problems and deliver tangible outcomes. The secret to a high conversion consultation process. How to position your med spa as a results-driven authority. Tips for using client results to attract pre-sold, high value clients. RESOURCES + LINKS Learn more about our Proprietary Consult Process HERE Learn about the Signature Menu System HERE Apply for MedSpa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Is your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consistent, high-value results for your clients and business. Get ready to simplify, strategize, and make this fourth quarter your best yet! HIGHLIGHTS Three levers that drive revenue and profit growth. How signature offers transform patient results and business outcomes. The step-by-step system to streamline consultations. Why an annual consultation boosts client retention and satisfaction. How authority-driven marketing attracts high-value clients. RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales. HIGHLIGHTS How a strong consultation increases revenue and improves client results. Tips on creating a consistent consultation framework for your team. How an annual consultation approach keeps clients engaged and loyal. Why letting patients lead the consult hurts your authority (and how to fix it). How to achieve five-figure consults. RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table. HIGHLIGHTS How to simplify your holiday promotions for maximum impact. Maximize the buying habits of your clients during the holiday season. Specific types of treatments that are attractive to a larger demographic. 4 deadly mistakes to avoid in your holiday promotions. RESOURCES + LINKS Get access to your new strategic marketing plan for your Med Spa HERE Use CODE: HEATHER for $50 off your monthly membership. Learn more about Smith and Crawford HERE Book a Strategy Session with Smith and Crawford HERE Book a Strategy Call with Heather HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Smith and Crawford Company: @smithandcrawfordco
Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business. HIGHLIGHTS How long ads should run to generate a return. The minimum ad spend needed to see results. Neal’s formula for building high-ticket sales systems that convert. What’s changed in the paid ad landscape post-COVID What works best for med spas right NOW. How to capitalize on aesthetic marketing trends in 2024 and 2025. How Meta’s advanced targeting improves lead quality and conversion rates. Tips to increase ad spend without overwhelming your business. How to minimize no-shows and optimize appointments. How to switch from hard selling to a consultative approach. Strategies to improve patient retention and lifetime value. RESOURCES + LINKS Schedule a Discovery Call with Patient Engine HERE Book a Strategy Call with us HERE FOLLOW Neal: @nealkarski Heather: @heatherterveen Website: heatherterveen.com
Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps you attract premium patients who are pre-sold on your services. How market sophistication makes specializing in your offers essential. Examples of how specific messaging and offers have resonated with potential clients. Ways to implement specificity in your sales process. How to create highly targeted marketing content to attract your ideal clients. Steps to start creating specific guides and packages that appeal to your premium patients. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let’s stop focusing on the competition and start building a practice that sets you apart! HIGHLIGHTS What you need to do before investing in new technology, or creating promotions. How to position your services so you don’t have to compete on price. How focusing on a niche increases sales and client satisfaction. Real examples of clients who shifted their focus to attract premium patients. How to break free from the 'mainstream market' trap and step into the premium space. Strategies to attract clients who are willing to pay for your expertise. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours. HIGHLIGHTS How teaching sales mastery is just as crucial as service fulfillment. How to create clarity on your offers to set up your team for sales success. The framework to elevate your team's sales conversations. The key system you need to build a high-performing team. Ways to turn a team member from lackluster to record-breaking. The program that develops sales mastery within your practice. RESOURCES + LINKS To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen Apply for MSA HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out! HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient’s problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that will help you make choices that align with your long-term objectives. This question reframes your challenges for growth. Tips to "show up differently" to create change in your life and business. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com