How to Create the Signature Menu That Makes It Easy for Clients to Say Yes
Description
If your menu is just a list of services, you’re leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn’t just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the mindset shift that helped me ditch “à la carte chaos” and build a consult system around outcomes instead of treatments. I also break down how the right visual frameworks, package names, and messaging all tie together to create a profitable patient journey. Tune in to learn how to make your menu your strongest sales tool!
HIGHLIGHTS
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Why your menu should sell outcomes, not just treatments.
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What the data says about bundling, decision fatigue, and patient spend.
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A breakdown of problems vs. outcomes for better marketing hooks.
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The “Patient 365” visual that simplifies the menu and marketing strategy.
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How to tie your menu into marketing, consults, and team accountability.
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What high-performing Med Spas are doing differently with packages.
RESOURCES + LINKS
Try Ask Heather AI for 30 Days HERE
DM “SIGNATURE” on @heatherterveen to learn about the live workshop series
Apply for The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
United States
