This week on Mobera Mobile Marketing Show, we talk about the framework for defining your North Star Metric for your growth marketing efforts. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, we're following on our last episode where we share some more tips on setting up effective Google app campaigns. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, we're changing things up a bit. Our host Tarek Reda, will be sharing with you little tips (or nuggets) on different areas in mobile marketing. During the episode, we share some tips on setting up effective Google app campaigns. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, we speak with Tarek Lel. Tarek is a data analyst at Farfetch with more than 7 years of experience working at technology companies in Dubai. He has a graduate degree in computer science and is passionate about data science and applying it to solve all sorts of different problems.During the episode, Tarek talks about some of the principles of AB testing and what to avoid. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, Tarek speaks with Faisal Alshawa. Faisal is a Performance Nutritionist and Founder of Believe Nutrition. Applying expertise mastered by working with world-class athletes, Faisal supports vibrant health for people in the MENA region. Believe Nutrition is a habit and behavior change app to help people lose weight without dieting!During the episode, Faisal talks about some of the challenges he faced with believe Nutrition and his decision to move his business to a mobile app experience. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, Tarek speaks with Fiona Leen. Fiona is a consultant with 10+ years experience in MarTech, CLM & Personalisation of the Customer Experience for some of the UAE’s biggest brands including dubizzle, Property Finder & Starzplay, working across multiple sectors (Travel, E-commerce and Classifieds) and multiple markets across the Middle East & Europe. During the episode, Fiona takes a closer look into the Activation stage of CLM. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, Tarek speaks with Fiona Leen. Fiona is a consultant with 10+ years experience in MarTech, CLM & Personalisation of the Customer Experience for some of the UAE’s biggest brands including dubizzle, Property Finder & Starzplay, working across multiple sectors (Travel, E-commerce and Classifieds) and multiple markets across the Middle East & Europe. During the episode, Fiona gives us an introduction to Customer Lifecycle Management. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, Tarek speaks with Elena Wibmer - app marketing expert at AppRadar, the world's leading app store optimization tool. During the episode, Elena goes through some of the differences in keyword research for ASO compared to SEO. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
This week on Mobera Mobile Marketing Show, Tarek speaks with Thomas Kriebernegg - CEO at AppRadar, the world's leading app store optimization tool. During the episode, Thomas goes through some of the most important ASO ranking factors to look out for on Android and iOS. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
In this episode, Yigit Atakan shares some of the most important capabilities that an MMP offers in comparison to Google Analytics including access to all ad networks, cost data, publishers revenue, multi-touch attribution, ad fraud detection and more!
This week on Mobera Mobile Marketing Show, Tarek speaks with Yigit Atakan - Partnerships Manager of MENA, Turkey & Pakistan at Adjust, the world's leading mobile measurement platform (MMP). During the episode, Yigit explains what an MMP is and why it's a valuable asset for any mobile app business. He goes on to explain the difference between Google Analytics (Firebase) and MMP and how both can work together to give a complete view of your mobile ad tracking from impression to lifetime value. To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.