Interview: Intro to Customer Lifecycle Management
Update: 2022-01-31
Description
This week on Mobera Mobile Marketing Show, Tarek speaks with Fiona Leen. Fiona is a consultant with 10+ years experience in MarTech, CLM & Personalisation of the Customer Experience for some of the UAE’s biggest brands including dubizzle, Property Finder & Starzplay, working across multiple sectors (Travel, E-commerce and Classifieds) and multiple markets across the Middle East & Europe.
During the episode, Fiona gives us an introduction to Customer Lifecycle Management.
To continue your learning in mobile marketing, head over to Moberaacademy.com and check out our different learning programs.
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