Interview: Deep Dive into the Capabilities of MMP vs Google Analytics

Update: 2022-01-10

Description

In this episode, Yigit Atakan shares some of the most important capabilities that an MMP offers in comparison to Google Analytics including access to all ad networks, cost data, publishers revenue, multi-touch attribution, ad fraud detection and more!

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Interview: Deep Dive into the Capabilities of MMP vs Google Analytics

#box-pro-ellipsis-176614636143246{-webkit-line-clamp:2;}Interview: Deep Dive into the Capabilities of MMP vs Google Analytics

Interview: Deep Dive into the Capabilities of MMP vs Google Analytics

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Interview: Deep Dive into the Capabilities of MMP vs Google Analytics