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Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.
25 Episodes
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1Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?See omnystudio.com/listener for privacy information.
Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy. See omnystudio.com/listener for privacy information.
Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?See omnystudio.com/listener for privacy information.
Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?See omnystudio.com/listener for privacy information.
How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.See omnystudio.com/listener for privacy information.
How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.See omnystudio.com/listener for privacy information.
How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.See omnystudio.com/listener for privacy information.
How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.See omnystudio.com/listener for privacy information.
Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.See omnystudio.com/listener for privacy information.
How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.See omnystudio.com/listener for privacy information.
When it comes to advertising in today’s fast-changing world, is ‘creative’ king or is it ‘data’? What criteria are clients using to choose an agency to promote their brand in the new landscape? How do you capture attention in a multi-screen environment? Hill Holliday CEO, Karen Kaplan joins Roger and Larry to reflect on her career that started 36 years ago and talks about the increase in female leadership across her industry and the vast changes she has seen through sixteen different jobs over nearly four decades at the same company.See omnystudio.com/listener for privacy information.
Was Massachusetts discovered because the Pilgrims ran out of beer? How has the craft beer landscape changed since Sam Adams entered the market in 1984? Jim Koch, founder and Chairman of Boston Beer joins Roger and Larry in studio for an informative and often humorous look at the past, present and future of the Sam Adams brand. Jim discusses his personal inspiration, the early days of brewing and how a business with one-percent market share stays relevant in the increasingly competitive micro-brew industry.See omnystudio.com/listener for privacy information.
Can coffee cause cancer? Is organic produce always better? Does alcohol have health benefits? Dr. Eric Rimm and Dr. Walter Willett of the Harvard School of Public Health provide their expert opinion on the most common food and public health questions, supported by their award-winning research in nutrition. Plus, hear them discuss the dangers of trans fats and share what they eat in a typical day.See omnystudio.com/listener for privacy information.
Girl Scouts of America has taught young girls to create opportunity for themselves and others, inspiring the entrepreneurial leaders of tomorrow. NASA rocket scientist turned CEO Sylvia Acevedo discusses how a personal family tragedy led her to have a chance encounter with the organization that changed her life. Plus, hear how the Girl Scouts are preparing the next generation of women through innovative programs like their "Think Like a Programmer" partnership with Raytheon.See omnystudio.com/listener for privacy information.
Talbots has established itself as an iconic fashion brand for over 60 years. CEO Lizanne Kindler discusses how to maintain longtime consumers while continuing to evolve and appeal to contemporary customers. Plus, she talks about marketing distribution points to help service their customers in the retail environment.See omnystudio.com/listener for privacy information.
Boston Children's Hospital has consistently been named the #1 pediatric hospital in the country, treating over a half a million young patients every year. CEO Sandra Fenwick discusses how they are never content with where they are at, from their scientific research to the valet services. Plus Fenwick shares her stance on increased mental illness in children and reveals the "wow" projects in the works at her hospital on the path to curing diseases.See omnystudio.com/listener for privacy information.
It started as a website simply selling stereo racks and entertainment stands. Now Wayfair.com has become one of the world's largest online destinations for everything for the home. CEO and co-founder Niraj Shah reveals how he turned his degree in Mechanical Engineering into entrepreneurship and how less became more with a hyper-focus on their core product.See omnystudio.com/listener for privacy information.
Mitchell Gold+Bob Williams are the masters of modern home furnishings. Co-founder Mitchell Gold discusses how they weave a belief system into their brand and why they aren't afraid to mix business with politics. Also, find out why Made in America has more benefits than patriotism and what tv shows have their own line of Mitchell Gold+Bob Williams furniture. See omnystudio.com/listener for privacy information.
Life Is Good is a lifestyle brand that looks to spread positivity one optimistic t-shirt at a time. Bert Jacobs speaks with Roger and Larry about how selling t-shirts out of a van with his brother led to a $100M business 24 years later. Hear how one simple question from their mom helped instill optimism in them, how a co-branding opportunity with Dunkin' Donuts is taking shape and what was their worst t-shirt design.See omnystudio.com/listener for privacy information.
The biggest resort casino in North America is not in Las Vegas or Atlantic City, it's in Connecticut. Foxwoods Resort Casino's president and CEO Felix Rappaport stops by to discuss the progression of casinos in America, how partnering with the competition can be good business and the best cheating scams he's come across. See omnystudio.com/listener for privacy information.
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