Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Update: 2020-01-31

Description

Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

See omnystudio.com/listener for privacy information.

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Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

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Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

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Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans